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How to pronounce German camera and lens brands correctly

Duff photographer

Active member
Howdo all,

Difficult to place this thread, but as the names refer to a lot of analog cameras and lenses, I've placed it here.

I'm a bit of a grammar and pronunciation fanatic so I, being a non-German, found the following video VERY useful to improve my German pronunciation. It may also be useful to others (it ought to be ;)) who don't speak German, so without further ado, let the lesson begin... :)

How to pronounce German camera and lens brands correctly

(I can hear our German friends muttering "Endlich!")


PS. Accents aside of course.
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Subscriber and Workshop Member
When the Italian city of Firenze is pronounced Florenz in German, (to pick a random example), I think there are no stones to be cast here. As an American, I am as guilty as they come. Looking for the Van Gogh museum in Amsterdam was an exercise in humorous miscomprehension. Everyone I asked spoke English, but no one had heard of "Van Go". Finally, I pointed at the map. "Oh! You mean Fan Gockch?" (forgive my transliteration). No one spat on me. I like Amsterdam.
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Well-known member
As a German native speaker there is probably a slight advantage here. But I agree that Voigtländer must be the most difficult :)

But since not all camera brands are German, a few questions to the neighbours:
Hasselblad - I spoke with a Swedish friend, and he pronounced it as Hasselblod ;-) How is it rightly pronounced?
Cambo - for the Dutch people here?


Well-known member
The "a" in "blad" really has no exact match in english that I know of. It's kind of similar to "blood" but with the mouth slightly more rounded. Also, swedish "L's" are not "thick" as they are in english, with the tounge closer to the teeth.
The most tricky part is probably the stress and intonation of syllables, because it's very different from most other languages. Hass-el-blad has stress on the first and last syllable (edit: it also depends on where in a sentence the word is located), and the melody is sort of up-down-up in intonation.