Yeah, I can see how they have an uphill battle, but it is interesting to me, as every other pro I have put the S1 in the hands of has been really impressed. People who work day in and day out with cameras know what matters, and the handling, color and output of the Panasonics are superb...I was and still am a Sony user (I have the A7S for night video still), and it is like night and day. Personally I am not using the AF in the S1, and AF video has never been necessary to me, so I do not care how their AF compares to the competition...when I have tested it it seems very quick to focus with the 24-90 Leica zoom. But if you want AF for video, clearly phase detection is a undeniable advantage. I think their biggest problem, however, is making pros aware of the camera, and perhaps in furnishing them with lenses to use. It seems like they are doing pretty well with lenses, and Sigma should come in with a large number of really high quality lenses as well, so hopefully that will not be an issue much longer. The more challenging one is the marketing. The price was not a big concern for me as I think they deserve to be more expensive than the competition...they are better. Then again, that's just my take. Obviously the market is really difficult these days.