I'm likewise disappointed that after all that talk about history and dedication, they trot out a "celebrity photographer" rather than someone with a real track record in photography. (Sure, he's a good shooter, but so are a lot of people...)
That, plus the lead-in discussion about the person who appreciates only the finest whether it's in a camera, a suit, or a bottle of wine, makes it clear that they're not ready to let go of Ken Rockwell's "Leica Man" as their target consumer.
Or maybe it just means that there are precious few working photographers who actually make significant use of Leicas anymore, so they had to roll out a musician instead.
I suppose I shouldn't kick, since the real bottom line for actual non-celebrity photographers -- how they priced the M9 -- was a pleasant surprise. Imagine, a top-of-the-line Leica that's in the same general price range as a top-of-the-line Nikon or Canon?!
For me personally, it's still not in the realm of possibility... but at least it's in the realm of fantasy, rather than the realm of absurdity.
Maybe they've finally caught on to the idea of selling the camera as a "loss leader" to get people into buying the lenses! Or maybe they've figured out that an M is just a bit too demanding for the wealthy leisure class and are going to let the ridiculously-overpriced X1 take over as the fashion kotchke for the uber-affluent, leaving the M as something for actual photographers to use...