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Thread: Nikon's mirrorless is a gentle wake up call for Leica

  1. #51
    Senior Member 4season's Avatar
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    Re: Nikon's mirrorless is a gentle wake up call for Leica

    Quote Originally Posted by Stuart Richardson View Post
    I would seriously doubt Leica could even make lenses for less than 500 dollars, even to lower standards, let alone make money on them. They can't build enough lenses to satisfy demand at 2000-10,000 dollars a lens. It's just not what they are set up to do as a company. They could outsource it to someone else, but from their perspective, it would probably dilute their brand image.
    Leica seems to do okay with the *LUX series of compact cameras, and these haven't tarnished the brand's image. No one is fooled into thinking these are actually made in Germany; they buy into the mystique because it's fun to do so.

    Today, top-of-the-line Leica lenses in the $4K-10K range are in high demand. But tomorrow, who can say? Once upon a time a particularly desirable specimen of tulip might have fetched a small fortune, and conventional wisdom was that real estate would always increase in value. The time for Leica to be developing a new system is now while they are flush with cash.

  2. #52
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    Re: Nikon's mirrorless is a gentle wake up call for Leica

    the price of the v1 justifies the cost of an m9.

  3. #53
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    Re: Nikon's mirrorless is a gentle wake up call for Leica

    It's starting to seem like Nikon knew what they were doing with these systems... apparently, they are selling well. Nikon cannot sell in small quantities like Leica... they made a consumer camera and consumers are supposedly buying it.

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