Isnt the rx1 Sonys copy of the x1 4 years after Leica presented the x1?the new lunar is on amazon and it's definitely amazin'. i would hope hasselblad had its tongue in cheek, but i think it's more likely it had its brains where they don't belong.
i did think you were being jocular re your specs comment, but then i find even steve huff (who i don't think was kidding) going on about the rx1 being preferable to the new leica. well, yeah, but they're just not directed at the same market segment from what i can see. that's probably why i'm annoyed. leica didn't target me with its new zoom cam. but my wallet remains happy - and firmly closed.
OK, it is full frame, and one f-stop faster, and sturdier built, but then it is also quite a bit bigger and heavier. (Wasn't the idea to build a pockable camera with a large sensor?)
Comparing the new x vario with the rx1 doesn't make much sense to me, different cameras.
For my part my choice for a pockable large sensor camera is the Coolpix A at the moment.
For me the rx1 is a camera in between the x2 and a Leica M in regards of size and feel/user interface. Too big for some, to small for other , just right for many.
For me too close to the M. (I guess the same could be valid for the x vario)
The nice thing... except the Canon gx1 most large sensor "compacts" are prime cameras. So from now on people who like to use a zoom have an option as well.