They aren't. They are harder, much harder. Profoto made it a bit easier with the new RFi system by color coding the rod placements, but they are still difficult to assemble/tear-down compared to the Rotalux.
Once you initially assemble a Rotalux, you leave the rods in place and just release the tension at the speed-ring so it folds closed like an umbrella for transport or storage in the bag that comes with it. The caveat to the provided bag is that it is too tight a fit when using the Profoto speed-ring mount which is deeper than any other.
Here is a video on how to set up an assembled Rotalux in 30 seconds (trust me, this is a video you will
not see for other standard soft-box assemble/tear-down).
How to set up an Elinchrom Rotalux in 30 seconds? - YouTube
I found that it is easier to tear-down my bigger Rotalux by placing it on the ground face up and putting my weight into the first strut release, after that the remaining struts release quite easily.
Here is a "ham handed" video of the Rotalux initial first set-up, which you need do only once when new, after that you leave it assembled and with a little practice, it is no-brainer fast.
setting up a Elenchrom Rotalux softbox - Bing Videos
The good news it that if you already have a Rotalux, you can convert it to most any strobe mount now that Elinchrom offers a broad array of different speed-rings. I have 3 Rotalux boxes with Profoto mounts I use for location work ... including weddings where time is critical. I have ordered a couple of Rotalux speed-rings for my Hensel Porty 1200L with Profoto AIR radio built-in, and will convert a few of my boxes for that use.
Hope this helps,
-Marc