Guy Mancuso
Administrator, Instructor
Announcing the PHASE ONE 645DF Medium Format CAMERA
The Perfect Body for your Perfect Back
COPENHAGEN, September 28, 2009 – Phase One, the world’s leader in open-platform medium format camera systems and solutions, today announced the Phase One 645DF camera. Engineered in partnership with Mamiya Digital Imaging for superior quality image capture and ease of handling, it sets a new standard for high flash sync speeds – up to 1/1600 of a second.
Also today, Phase One announced the availability of three new high performance leaf shutter lenses, 55mm, 80mm and 110mm, all f/2.8 and all designed with the Phase One 645DF camera in mind. The lenses are a result of close collaboration with Mamiya Digital Imaging and Schneider Kreuznach
“Our patent-pending flash sync breakthrough eases working with wide open apertures and fill-in flash on location,” said Jan H. Christiansen, Phase One marketing director. “We already offer the most flexible exposure times ranging from 1/4000 of a second to one full hour. Setting new performance standards is all about expanding creative options for photographers.”
The 645DF camera is the only 645 medium format camera which supports both focal plane and leaf shutters, expanding photographers’ innovative possibilities by leveraging the two shutter technologies seamlessly for world class photography, whether this involves ultra-fast flash sync speeds or extremely flexible exposure times.
The new camera introduces many performance improvements over its predecessor. Capture responsiveness and autofocus speed is highly improved giving photographers up to 5 times faster performance in a typical fashion set up.
The 645DF also offers a breakthrough workflow improvement -- custom-shooting modes. For the first time in a medium-format camera, photographers can “dial up” a pre-defined mode, where the camera is instantly set up for a given shooting scenario, e.g. product, portrait or landscape photography.
Other workflow enhancements include new tactile buttons, a fully sealed eye-cup eliminating ambient light, improved viewfinder masks, and customizable audio feedback e.g. on focus lock. Several custom functions have been enhanced, without compromising simple navigation.
Freedom to choose the best back for you
Phase One builds flexible, open photographic systems to support a professional’s style, needs and working preference. The Phase One 645DF camera supports the world’s finest digital backs, ensuring freedom of choice and investment protection for years to come. It is compatible with digital backs designed for the Phase One / Mamiya AFD mount, including backs from Phase One, Leaf, Mamiya and others.
Pricing and Availability
The Phase One 645DF camera body starts at $5990/€4290 and is expected to ship Q4, 2009. The new leaf shutter lenses start at $2490/€1790 and are expected to start shipping Q4, 2009. All equipment can be ordered now from Phase One and Leaf dealers (for the dealer near you, please see: http://www.phaseone.com/partners and http://www.leaf-photography.com/dealers.asp).
About Phase One
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One web site on www.phaseone.com.
Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.
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Schneider Kreuznach, Phase One, Mamiya Digital Imaging
Cooperate to Drive Innovations in Medium Format Digital Lenses
Expanding Range of Lens Options for Pro Photographers
BAD KREUZNACH, Germany, COPENHAGEN and TOKYO, Sept. 28, 2009 — Schneider Kreuznach, Phase One A/S and Mamiya Digital Imaging, Ltd. today announced that they are collaborating on design, development, manufacturing, and delivery of superior quality, precision digital lenses for the medium format camera systems used by the world’s most discriminating professional photographers.
“Our vision of offering photographers freedom to choose from what is best in photographic equipment is at the heart of our cooperation with Schneider Kreuznach,” said Henrik Håkonsson, President and CEO of Phase One. “We are committed to sharing expertise in digital imaging technology with the world’s most respected companies to push the limits of excellence for photographers.”
“We are pleased to contribute our optical expertise within a very creative group,” said Dr. Josef Staub, Managing Director of Schneider Kreuznach. “As we pioneer advancements in optical lens design, the photographic market can look forward to new, extraordinary lenses.”
“Successful teamwork has already resulted in the world’s most open medium format camera platform,” said Toshio Midorikawa, President of Mamiya Digital Imaging. “Now we take another step, as we share our manufacturing expertise with Schneider Kreuznach’s optical design talents to benefit the world’s photographers.”
The first results of this collaboration are the 55mm, 80mm and 110mm leaf shutter lenses designed for the Phase One 645DF and Mamiya 645DF cameras. The lenses can be ordered now and will start shipping Q4, 2009.
About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable Mamiya brand, an innovative company fresh with enthusiasm and dedicated to continuing a legacy of excellence. Mamiya has consistently been a fore-runner in medium format camera design, and Mamiya lenses, manufactured following a tradition of precision and quality, are celebrated world-wide. For the Professional Photographer, it is the ultimate brand in photographic equipment.
Mamiya Digital Imaging is headquartered in Tokyo with two factories in Japan, and has distributors in more than 100 countries.
For more information about products, visit the Mamiya homepage on www.mamiya.co.jp
About Phase One
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One Web site on www.phaseone.com.
About the Schneider Group
The Schneider Group specializes in developing and producing high-performance photographic lenses, cinema projection lenses, as well as industrial optics and precision mechanics. The group comprises Jos. Schneider Optische Werke, founded in Bad Kreuznach in 1913, and its subsidiaries Pentacon (Dresden), B+W Filterfabrik (ISCO) (Göttingen ), Schneider-Optics (New York, Los Angeles),
Schneider Bando (Seoul), Schneider Asia Pacific (Hong Kong) and Schneider Optical Technologies (Shenzhen). The company’s main brand is “Schneider-Kreuznach." It has around 640 employees worldwide, with 335 based in its German headquarters. For years now the group has been a world market leader in the area of high-performance lenses.
The Perfect Body for your Perfect Back
COPENHAGEN, September 28, 2009 – Phase One, the world’s leader in open-platform medium format camera systems and solutions, today announced the Phase One 645DF camera. Engineered in partnership with Mamiya Digital Imaging for superior quality image capture and ease of handling, it sets a new standard for high flash sync speeds – up to 1/1600 of a second.
Also today, Phase One announced the availability of three new high performance leaf shutter lenses, 55mm, 80mm and 110mm, all f/2.8 and all designed with the Phase One 645DF camera in mind. The lenses are a result of close collaboration with Mamiya Digital Imaging and Schneider Kreuznach
“Our patent-pending flash sync breakthrough eases working with wide open apertures and fill-in flash on location,” said Jan H. Christiansen, Phase One marketing director. “We already offer the most flexible exposure times ranging from 1/4000 of a second to one full hour. Setting new performance standards is all about expanding creative options for photographers.”
The 645DF camera is the only 645 medium format camera which supports both focal plane and leaf shutters, expanding photographers’ innovative possibilities by leveraging the two shutter technologies seamlessly for world class photography, whether this involves ultra-fast flash sync speeds or extremely flexible exposure times.
The new camera introduces many performance improvements over its predecessor. Capture responsiveness and autofocus speed is highly improved giving photographers up to 5 times faster performance in a typical fashion set up.
The 645DF also offers a breakthrough workflow improvement -- custom-shooting modes. For the first time in a medium-format camera, photographers can “dial up” a pre-defined mode, where the camera is instantly set up for a given shooting scenario, e.g. product, portrait or landscape photography.
Other workflow enhancements include new tactile buttons, a fully sealed eye-cup eliminating ambient light, improved viewfinder masks, and customizable audio feedback e.g. on focus lock. Several custom functions have been enhanced, without compromising simple navigation.
Freedom to choose the best back for you
Phase One builds flexible, open photographic systems to support a professional’s style, needs and working preference. The Phase One 645DF camera supports the world’s finest digital backs, ensuring freedom of choice and investment protection for years to come. It is compatible with digital backs designed for the Phase One / Mamiya AFD mount, including backs from Phase One, Leaf, Mamiya and others.
Pricing and Availability
The Phase One 645DF camera body starts at $5990/€4290 and is expected to ship Q4, 2009. The new leaf shutter lenses start at $2490/€1790 and are expected to start shipping Q4, 2009. All equipment can be ordered now from Phase One and Leaf dealers (for the dealer near you, please see: http://www.phaseone.com/partners and http://www.leaf-photography.com/dealers.asp).
About Phase One
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One web site on www.phaseone.com.
Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Schneider Kreuznach, Phase One, Mamiya Digital Imaging
Cooperate to Drive Innovations in Medium Format Digital Lenses
Expanding Range of Lens Options for Pro Photographers
BAD KREUZNACH, Germany, COPENHAGEN and TOKYO, Sept. 28, 2009 — Schneider Kreuznach, Phase One A/S and Mamiya Digital Imaging, Ltd. today announced that they are collaborating on design, development, manufacturing, and delivery of superior quality, precision digital lenses for the medium format camera systems used by the world’s most discriminating professional photographers.
“Our vision of offering photographers freedom to choose from what is best in photographic equipment is at the heart of our cooperation with Schneider Kreuznach,” said Henrik Håkonsson, President and CEO of Phase One. “We are committed to sharing expertise in digital imaging technology with the world’s most respected companies to push the limits of excellence for photographers.”
“We are pleased to contribute our optical expertise within a very creative group,” said Dr. Josef Staub, Managing Director of Schneider Kreuznach. “As we pioneer advancements in optical lens design, the photographic market can look forward to new, extraordinary lenses.”
“Successful teamwork has already resulted in the world’s most open medium format camera platform,” said Toshio Midorikawa, President of Mamiya Digital Imaging. “Now we take another step, as we share our manufacturing expertise with Schneider Kreuznach’s optical design talents to benefit the world’s photographers.”
The first results of this collaboration are the 55mm, 80mm and 110mm leaf shutter lenses designed for the Phase One 645DF and Mamiya 645DF cameras. The lenses can be ordered now and will start shipping Q4, 2009.
About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable Mamiya brand, an innovative company fresh with enthusiasm and dedicated to continuing a legacy of excellence. Mamiya has consistently been a fore-runner in medium format camera design, and Mamiya lenses, manufactured following a tradition of precision and quality, are celebrated world-wide. For the Professional Photographer, it is the ultimate brand in photographic equipment.
Mamiya Digital Imaging is headquartered in Tokyo with two factories in Japan, and has distributors in more than 100 countries.
For more information about products, visit the Mamiya homepage on www.mamiya.co.jp
About Phase One
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One Web site on www.phaseone.com.
About the Schneider Group
The Schneider Group specializes in developing and producing high-performance photographic lenses, cinema projection lenses, as well as industrial optics and precision mechanics. The group comprises Jos. Schneider Optische Werke, founded in Bad Kreuznach in 1913, and its subsidiaries Pentacon (Dresden), B+W Filterfabrik (ISCO) (Göttingen ), Schneider-Optics (New York, Los Angeles),
Schneider Bando (Seoul), Schneider Asia Pacific (Hong Kong) and Schneider Optical Technologies (Shenzhen). The company’s main brand is “Schneider-Kreuznach." It has around 640 employees worldwide, with 335 based in its German headquarters. For years now the group has been a world market leader in the area of high-performance lenses.
