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Thread: D800 impact - Hasselblad cuts prices 22,9 %

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    Senior Member Stefan Steib's Avatar
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    D800 impact - Hasselblad cuts prices 22,9 %

    Hasselblad cameras price reduction | Photo Rumors

    this was to be expected, now lets see what " the others " will come up with.

    Greetings from Lindenberg
    Stefan
    because photography is more than technology - and " as we have done this all the time "
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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    and here a link to german Photoscala about this same subject

    Hasselblad mit deutlichen Preissenkungen | photoscala
    because photography is more than technology - and " as we have done this all the time "
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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    here the news directly from Hasselblad:

    Price Reduction
    because photography is more than technology - and " as we have done this all the time "
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by Stefan Steib View Post
    Hasselblad cameras price reduction | Photo Rumors

    this was to be expected, now lets see what " the others " will come up with.

    Greetings from Lindenberg
    Stefan
    Hopefully Hartblei will come up with something too

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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Hi Gerald - sure - as soon as there is another camera with 126 degrees of image angle rectilinear I´ll think about it.



    Stefan
    because photography is more than technology - and " as we have done this all the time "
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Touché

    Will be very interesting to see how Phase and Leaf respond to this, especially given the fact that the Credo has only just been launched.

    Anyone got a handy comparison of Hassy vs Phase vs Leaf prices?

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    Administrator, Instructor Guy Mancuso's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    So please tell me where it is written in any of these articles the D800 has direct relationship with price reduction. Sorry that is a terrible title Stefan. You just can't be making this **** up. Im sure this has everything to do with the industry at large and its own competition with direct competitors and also to somewhat Nikon/Canon and the rest of the industry but to point out the D800 is just flat out bad reporting. Did you even consider Hassy is A in financial trouble . B coming out with new product. C Clearing old inventory. I mean unless it is written than it is speculation. I'm sorry but I really hate bad data being posted. Please clean this up
    Photography is all about experimentation and without it you will never learn art.

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    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by gerald.d View Post

    Anyone got a handy comparison of Hassy vs Phase vs Leaf prices?
    Sure:

    Not quite so expensive as they were, still VERY expensive and not quite so expensive as the other very expensive one.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    I hate to say it, but I think the launch and pricing structure of the new Credo´s is a big mistake. They should have cut the leaf prices and do an agressive Pricing structure with the aptus backs catching the lower segment and fighting the 35mm 36MPix + X bodies to come. Now they have moved Leaf upwards and lowered their adaptability to pricecuts to fight back. The Credos may even cannibalize the IQ´s which is the second mistake as they are too feature similar.

    I´m sorry, but this was not thought out well.

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    Stefan
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    Administrator, Instructor Guy Mancuso's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    You need at least two credit cards. LOL
    Photography is all about experimentation and without it you will never learn art.

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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Here you go Guy - this is no speculation, this is a fact:

    Google Übersetzer


    "
    As a result of the Nikon D800 / E and the resulting euphoria caused pixel unit sales of high-quality medium-format cameras was clear in recent weeks to a halt. The medium-format manufacturers countered with price discounts. Currently there are Hasselblad cameras by up to 22% off:
    It started with a Pentax dealer-related price reductions and free gifts, Hasselblad now follows up with a revised price concept. It is not yet known as Phase One / Mamiya Leaf will position themselves. The next few weeks should be interesting, for that matter. "
    because photography is more than technology - and " as we have done this all the time "
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    Administrator, Instructor Guy Mancuso's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    But is this coming from Hassy or just some reporter without facts.
    Photography is all about experimentation and without it you will never learn art.

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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Guy -

    just take a look, speak with _anyone_ I have been to the Canon Tour 2012 in March and to the PCP 2012 Tour during April and May here in Germany for the last 2 months and speaking with hundreds of customers in 12 german cities/Locations. It IS _A_ fact.....

    Regards
    Stefan

    PS.: Sometimes I would wish I would be prooved wrong.........
    because photography is more than technology - and " as we have done this all the time "
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Would the S2/lenses prices go down?

    This would be the most important question in my mind since there was an S2 vs D800 "shoot out".

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    I think it's pretty clear this has been driven by the D800.

    Notwithstanding the informed and educated discussion regarding the capabilities of the D800 vs MFDB, the perception out there is clear - that there's little benefit in buying into the low-end MFDB's these days. And perception is all that matters - facts are irrelevant.

    Once you accept that it's extremely hard to justify the increase in price to go for a low-end Hasselblad over the Nikon, you realize that if you want to sell anything like as many of the Hasselblads as you did in the past, you're going to have to do something pretty dramatic with the price.

    Once the price of one product within the range is adjusted, the pricing structure of the whole range breaks down, and you have to take a hit on every product.
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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Vivek

    I don´t think Leica has any problems with this. They have done their homework and made the productplacement into the exact fitting market segement, the Leica customers do NOT care about the pricing, their ultimate goal is legendary performance, whatever this means - but it works !

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Hi Stefan, That makes sense and also clears up my confusion about Leica opening boutique shops.

    But then that does not explain the MM. I guess I am easily confused.

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    I just want to be sure we are reporting correctly here. I honestly think there are several other very valid reasons and the Nikon is a contribution to it but not the only reason. Carry on
    Photography is all about experimentation and without it you will never learn art.

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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    as I said before: Kudos to the strategic guys behind Leica ! They have done a tremendous job the last years ! And this will proof even more in the comparison of their MF "competition". They will never compete with a large volume maker, instead they do exclusive low volume, high price ,high margin. Perfect ! I´m proud the german Photoindustry has reinvented their guts to compete internationally !

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    Member Mr.Gale's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    I just received an email from Hasselblad announcing their new pricing.
    Price Reduction

    Mr.Gale

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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Guy - this is only the beginning. If- what I nearly take any bet- Canon releases an around 40 MPix DSLR on Photokina, this will become even worse !

    I still think there are several things that can be done by MF to succeed- but time is running low !

    Stefan
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Guy,

    The sky is falling! What should I do?

    Stephen Little
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    But why only 22.9%. It will be a matter of time before Canon and Sony follows with their high MP camera, will Hasselblad then bring it down further to 50% ?

    I think if Hasselblad and MF in general and the like can hit more mainstream pricing, it will be better for everyone. Leica being the exception of course!

    Oh wait, did what I just say really not make any sense?

    In seriousness though, I hope Fuji can bring into the market a first mainstream MF camera. Even if they were to price it upwards of $6K, but well below the current norm. I think their sensor technology is at the forefront, great R&D team and experienced in MF, unlike Canon and Nikon. It will add a whole dynamics into photography in general and of course be hated by many manufacturers and photographers alike! ***ABSOLUTELY DREAMING OF COURSE!***

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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    pophoto

    did you ever think that the pricing is NOT just totally overblown, but based on real calculations ? Then a cut of 22 % is about as far as anyone can go without completely breaking the chain.

    There is also a relationship between cost on item as well as on total cost over turnaround and needed volume !

    Right now Ventizz will not be very happy with their shopping.

    Regards
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    So 22.9% mmm, You'd think they could have found that last .1% somewhere.....

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Jimmidy Christmas folks, Hassy hasn't released any new flagships* in a while and it's pretty normal for there to be some form of price cuts at a certain stage of product cycle. The sky is not falling.

    Team Phase One, in a way recently effected a small price cut by releasing the Credo which provides much of the capability of an IQ.

    Does the D800 factor into their pricing decisions? I'm sure it does. So does the IQ, the Credo, the Pentax 645, the S2, the overall economy, internal estimates for when their next generation widget will ship, currency fluctuations, inventory levels, cashflow and investor returns, traditionally slow summer sales, anticipated profit on accessory items like lenses which usually experience a boost following a price drop on the main products, Photokina later this year, etc etc.

    To attribute any company's pricing changes to any one news-event or product is really just silly.

    *this is not meant as an inflammatory comment; every company operates on product cycles. I don't know exactly where Hasselblad is in theirs, but it is clearly well past the start of the product cycle.
    Doug Peterson , Digital Transitions | Email
    Dealer for: Phase One, Mamiya Leaf, Arca-Swiss, Cambo, Eizo, Profoto
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    Administrator, Instructor Guy Mancuso's Avatar
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    Talking Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by stephengilbert View Post
    Guy,

    The sky is falling! What should I do?

    Stephen Little
    Retire buy a island get naked and run around all day screaming MF screwed me over.
    Photography is all about experimentation and without it you will never learn art.

    www.guymancusophotography.com
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    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by Guy Mancuso View Post
    Retire buy a island get naked and run around all day screaming MF screwed me over.
    But Steve and I both sold our islands to pay for our MF gear!

    Damn.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Senior Member EH21's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Actually, I thought the H price reductions were a direct response to Jack and Guy selling or threatening to sell off their MF gear since getting their D800's.

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Shook the whole market. Now how can I make some cash from that one is the question. Lol

    Seriously I planned my moves months ago . Get out if the DF replace my Sonys with the Nikons. And stay tech only in MF . That was my plan all along. I did not count on dropping down to the IQ 140 though. That was a money thing. Readjustment bureau hit. Lol

    Nothing has changed in MF still the best file around. To get the most from it though I went tech cam. Just can't beat the Rodies and Schneiders no matter what back you have.
    Photography is all about experimentation and without it you will never learn art.

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    Senior Member Chris Giles's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    I think the D800 has fulfilled the needs of a lot of MF users.
    If that's affected sales at Hassy HQ then it seems reasonable to assume they are doing something about it. Common sense and business logic really.

    To be fair to both parties, Hassy has far and away the best IQ, but most don't need that level of IQ when most stuff these days ends up on the web.
    I think it's affecting all parties, Hasselblad, Phase/Mamiya and 25k for a credo? Please.

    Hasselblad just blinked and it wouldn't surprise me if Phase follows. But that's just my 2 cents.

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    Administrator, Instructor Guy Mancuso's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    In my mind lots of things impact these sales and Doug hit on a lot of them. Honestly Hassy did this before and will do it again. Phase has there promo's as well. It's really pretty common. We always get a end of the year sale for instance. Tax break sale, summer sale , new product introduction sale the list goes on.
    Photography is all about experimentation and without it you will never learn art.

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    cf-22 for a cfv-50 is that a straight trade?

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    They didn't cut prices by 22.9% across the board, they cut prices by "up to" 22.9%.

    The current entry point for Hasselblad, the H4D-31, costs $12,000 for body-and-back after its price reduction of $1000, or still four times as much as a D800. Price the various lenses on top of that to understand the comparative system cost. Beats me whether they are competing for the same buyers. But if they are, how much difference is a marginal adjustment like this going to make?

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by Stefan Steib View Post
    Hasselblad cameras price reduction | Photo Rumors

    this was to be expected, now lets see what " the others " will come up with.

    Greetings from Lindenberg
    Stefan
    Maybe an IQ plus series. With increased sensivity of one stop and a GPS module. The top model will be only 50K (value added).

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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    come on, you´re even meaner than I am..............



    I just used this Icon the first time..........love it !

    Stefan
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Stefan is like one of the villagers rushing the castle with torches and pitchforks

    Tabloid like headlines and any wild speculation stated as if fact. Tisk, tisk. Do we really believe Hasselblad's new owners bought a pig in a poke? That they never saw what was in the works, and a competitive study of market directions and potentials? If not, it would be a first in their history.

    D800 or not, the economy hasn't recovered and it is high time MFD prices be adjusted ... especially adjusted for older technologies that have recouped much of their R&D. So, it is reasonable to see Hasselblad take the route they have ... the H camera, as good as it is, and as refined as it has become, is the same basic idea as launched in 2002. IMO, the H4D/31 should have been priced even lower. Now there are rumors of a smaller Hasselblad camera on the horizon. Makes sense.

    I also believe, (and said this well before the D800 was known), that the day of selling sophisticated MFD cameras to a wider 35mm DSLR crowd would come to an end. This market direction was accomplished by hard selling comparative specifications to a number hungry mob ... as opposed to the true aesthetic differences, and very specific applications abilities between the two mediums ... now that is coming back to bite the MFD makers who concentrated on attracting new converts rather than probing deeper into specialists equipment that would warrant higher pricing due to unique attributes.

    -Marc
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    Senior Member Stefan Steib's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Marc

    the problem is only I live inside this castle and rely on my landlords being healthy. I really care for the future of this special medium , but sometimes it seems I´m the only one who has realized the south wing of the castle is already burning ! And everytime I shout fire the other inhabitants just say : calm down - who cares......... ???

    The secret weapons, yes we had a sad history on these in Germany, maybe this is the reason why I´don´t believe in these anymore.

    Regards
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by Oren Grad View Post
    They didn't cut prices by 22.9% across the board, they cut prices by "up to" 22.9%.

    The current entry point for Hasselblad, the H4D-31, costs $12,000 for body-and-back after its price reduction of $1000, or still four times as much as a D800. Price the various lenses on top of that to understand the comparative system cost. Beats me whether they are competing for the same buyers. But if they are, how much difference is a marginal adjustment like this going to make?
    Too little too late.

    It's hard for Hasselblad to make large changes, because they don't make the most expensive parts of the system themselves. The largest costs being sensors and lenses. The sensors being made by companies that mainly supply military and and aerospace come from expensive manufacturers. Nikon/Sony, Canon and Fuji on the other hand can be far more competitive especially with lenses as they make their own.

    The real problem facing MF manufacturers is that 99% of the work out there can be done with current DSLR or MF cameras. Resolution and quality increases from this point on are not that important. It's mainly adding functionality and robustness. The MF manufacturers just don't come from that type of culture or have the resources for this type of development.

    22.9% discounts and 50% on a second lens for a company that has not been particularly profitable in a long time is most likely the result of unsold inventory.

    Unsold inventory is in part due to the D800... and not just the 36MP but the better dynamic range, better shadows, for most purposes MF equivalent, but with so many more features.... such as very high quality video.

    MF sales are definitely stalled while the D800 settles in. Sales may pick up again, but that remains to be seen. Another thing to consider is the amount of used MF available.

  40. #40
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    No price change in what I could have got the HD-31 for last year

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    Administrator, Instructor Guy Mancuso's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    I think as I have talked to several people in the industry is when the IQ came out the preorders where unheard of. In that timeframe from announcement to now many orders where filled with a lot of people jumping on the IQ. I heard numbers like over a years worth of orders from the past in only 1 quarter filled during that time frame. I'm not giving out any numbers but a load where sold. All my friends bought them and a huge chunk of the members here and on LuLu as well and that's what we sort of know about.

    Now today all those orders are filled all the hobbyists and Pros filled there bags. This is a very tiny market segment and we need to understand it is a very slow upgrade rate from 35mm shooters to MF. Today it simply has slowed down as many have them now and many sales are on used, demos and private sellers. It's not like everyone's bailing it's just that we grew a lot during that time, not counting Hassy and Leaf sales during that period plus S2 and Pentax as well this all happened over about a years period sale for MF a huge. What we have today and looks funny as it seems a lot people outgrow things and want to try something else, it's a natural attrition cycle. Now with the Nikon coming out it also did put those fence sitters on hold no question. But to sit here and say its all Nikon is misleading. We had huge sales numbers in MF the last year or so and the growth rate of new buyers has slowed. What's Phase do the smart thing come out with a Leaf back for less money. Now will it generate more sales hard to say, the market is a little full right now and Hassy has taken there discounts like they have before in the past to move stock. What we really have here is we filled the bubble and some air is getting out but not much going back in the MF market. The S2 and Pentax never killed the MF back companies and Nikon won't either. It does make people think twice sure but there are still MF sales going on in pretty decent numbers just not nearly as good as it was last year. Again adjustment bureau strikes again. I been in the MF world for awhile now and it simply has cycles that it goes through. This is normal and yes the Nikon does give cause for pause and a lot of us added the system to our kits. Key word here added not replaced although some folks have replaced but again that's attrition too . People will and do fall out of the format. I just can't sit here and buy this Nikon killed MF stuff. I own the damn thing it's great but it ain't MF and MF is not Nikon. To me these are mostly added tools and MF shooters are not upgrading right now until they fill there kits with the Nikons. Does MF need to address pricing and such , of course it does it always did.

    At least this is how I'm viewing it all.
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    @ Marc:

    perfect.

    @ Guy: this is a cyclic phenomenon, and you have nailed it really accurately, IMHO. I have gone from FF DSLRs to APS-C/µ4/3rds and primes for exactly the same reasons—plus most of my work ends up in brochure images or on the web. Carrying one small body and four tiny lenses (and reflectors/strobes if necessary) instead of a huge Pelican roller is liberation for me.

    Do I prefer the look of MF—of course! Can I justify it/do I want to carry it? No!

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by Oren Grad View Post
    They didn't cut prices by 22.9% across the board, they cut prices by "up to" 22.9%.

    The current entry point for Hasselblad, the H4D-31, costs $12,000 for body-and-back after its price reduction of $1000, or still four times as much as a D800. Price the various lenses on top of that to understand the comparative system cost. Beats me whether they are competing for the same buyers. But if they are, how much difference is a marginal adjustment like this going to make?
    A price reduction, regardless of how small is still a reduction and phsycologically thats the only message HB need to make to boost sales IMO.

    Why else, every January to people flock to the shops to buy up all the unwanted junk left behind on the rails..........

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    Senior Member Chris Giles's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Here's a couple of things that happened this week for me that put me off medium format.

    The rubber eyecup on my H1 became torn, god knows how that happened but it did. I went looking for a replacement and it's £32 + 20% VAT (£6.40) + Delivery £10.

    £48.40 or in USD $75 for a piece of rubber.

    Further, I'm looking to take the H1 to Iceland to shoot landscapes and with anything I'm looking to shoot low ISO and to get a lot of detail in the image. The tilt shift adaptor for the H1 not only increases the focal length of my lenses but also costs more than a D800E with the smaller sensor of the D800E giving me a more increased plane of field anyway.

    I still like and prefer to use film backs and the colour rendition of the MF backs but if I'm thinking this then most others will be too. It's what's stopping me moving to the H3D39... or why it's taking me so long to do so.
    Last edited by Chris Giles; 19th May 2012 at 03:19.

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    I think all this "death-of -MF-talk" will be good for the used prices of MF.
    I follow the MF back prices on Ebay closely, and there has been a large lowering
    of these salesprices the last weeks. Good for all of us!!
    An IQ180 now sells for less than 25.000$ allmost new.
    The 22mp backs can be bought for 3-6.000$.

    Of course this is bad news for the investments allready done...

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by henrkfoto View Post
    I think all this "death-of -MF-talk" will be good for the used prices of MF.
    I follow the MF back prices on Ebay closely, and there has been a large lowering
    of these salesprices the last weeks. Good for all of us!!
    An IQ180 now sells for less than 25.000$ allmost new.***
    The 22mp backs can be bought for 3-6.000$.

    Of course this is bad news for the investments allready done...
    Well, it must be said that a lot of people probably don't look at the purchase of a MFDB as a financial investment.

    And for those that do look at their purchases as such?

    I can't see how the reduction in cost price of an identical asset, after you've purchased one, can in any material way impact the ROI calculations that you would have made when you made your purchase.

    Ok, I guess that clutching at straws, one possible way is that the reduction in price leads to a significant increase in the number of people out there that you have to compete for work with, hence forcing you to reduce your expected returns, but that's about it.


    /edit -
    ***Just to clarify this. That back only had 1 months warranty left on it. 3 people bid over $24,000 for it. Doesn't seem totally unreasonable to me.

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by Mr.Gale View Post
    I just received an email from Hasselblad announcing their new pricing.
    Price Reduction

    Mr.Gale

    How many 80mm lenses Hasselblad offer currently?

    The price of the lowest digital back with the 80mm and the higher priced ones differ by $1,000 (with or without the lens prices)?

    Is the $2,000 80mm better than the $1,000 80mm?

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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    @ Henrkphoto: "Bad news for investments already done", is a relative and often misused term. Camera gear is an investment IF you make money from it, just like any other "investment". Otherwise it is an expense that will lose market value IF and WHEN you sell it ... a fact that is as sure as Death and Taxes ... (speaking of taxes, that is another mitigating financial factor for those who make money from their gear).

    What is interesting is the whole culture of constantly jumping from one lilly pad to the next that was spurred on by the digital revolution ... and perpetuated by techo-hounds that constantly tout the need for more of this or that, whether you actually need this or that. The psychology is very interesting to me ... where one is fixated on linking the next best thing to some personal status, an odd "Jack of all trades" mentality, and/or a fear of falling behind ... while not really grasping why they feel compelled to keep sinking money into something beyond their needs or capability.

    While I'm not much for Landscape work, the two Get Dpi Landscape artist I who's work I enjoy most, seem perfectly content with gear many would consider antiques in the swirling world of MFD land. Neither seem compelled to "go beyond" even though they could.

    In short, when the MFD gear got to a particular level of IQ ... there were some who stopped and spent their energy and time mastering what they have ... and their work shows it IMO.

    The gear they use could depreciate to zero market value and it would be irrelevant to them as artists.

    -Marc
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by pophoto View Post
    But why only 22.9%. It will be a matter of time before Canon and Sony follows with their high MP camera, will Hasselblad then bring it down further to 50% ?
    What I don't really understand is, the D800 and other potential high megapixel DSLRs are still only 35mm sensors aren't they?

    Isn't it the quality of images from the much larger medium format sized sensors that make that difference?

    Many mirrorless/compact cameras with 4/3 sensors or smaller, produce equivalent megapixel images but they still don't really compare to full frame 35mm DSLRs, don't they?

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    Senior Member Chris Giles's Avatar
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    Re: D800 impact - Hasselblad cuts prices 22,9 %

    Quote Originally Posted by Lax Jought View Post
    What I don't really understand is, the D800 and other potential high megapixel DSLRs are still only 35mm sensors aren't they?

    Isn't it the quality of images from the much larger medium format sized sensors that make that difference?

    Many mirrorless/compact cameras with 4/3 sensors or smaller, produce equivalent megapixel images but they still don't really compare to full frame 35mm DSLRs, don't they?
    Well, you know I used to think that but technology is steaming ahead in the area of CMOS. It's not perfect but the gap is closing.

    You'll never get the MF look though, like a H1 2.2 portrait at 2.2 will never be the same as a D800 at 1.6 - The drop off will be similar yes but the area of focus will still be 2.2

    i.e. I shot a wedding yesterday and did some portraits at 2.2 and then on the 5D3 1.6 - The 2.2 shots had both couples in focus, the 5D3 only had one. (Bad positioning on my part - but the same positioning for both shots).

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