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Thread: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

  1. #101
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by Shashin View Post

    2. Have a clueless management.
    While the management at Hasselblad may not be clueless, they are in the very dangerous situation of having the same man as CEO and Chairman of the Board. One of the board's tasks is normally to control the CEO and provide constructive as well as critical input to the management. But who will control and, if necessary, sack the CEO when he's also the Chairman of the Board?
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by Anders_HK View Post
    One must wonder how Fuji feels of this ??
    I'm sure that relationship is purely business now, and possibly frozen solid. Fuji is not any longer selling the GX645 in Japan, and the obvious mirrorless opportunity for Hasselblad, the Fuji X Series, was apparently not on the agenda. The reason may of course be that Fuji wanted to keep the X-series for themselves, but somehow I doubt that is the reason. With a CEO at Hasselblad that has strong connections with Sony as well as Zeiss, it's easy to suspect a Swedish/German/Japanese "Ménage à trois" here. A simple Swedish/Japanese partnership may not have been exciting enough :sleep006:

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Beyond what has been discussed, I really feel Hasselblad has sold out by this collaboration and conforming to everything else that is already out there. Hasselblad makes MF cameras period, but no more. Kinda disgusted.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    My thought was of the H series lenses that are made by Fuji...

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR


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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    The Hasselblad brand is a plus for those that recognize it. That is pros and advanced enthusiasts. The image of the brand with that group is very strong. These products are not going to match that image. These are also the group that will know these are really Sony cameras in disguise. And they look like toys.

    The other group they can market to is those that don't know the brand. At that point you need to convince them that this is something better than what is out there. These are the buyer that know the big brands. These cameras look like toys and they will be expensive. Who will buy one?

    Hasselblad looks desperate. Hopefully it is not too late and someone will wake up and turn this ship around.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Well, that is just too bad. I was really thinking about getting rid of my IQ180 and 645DF if Hasselblad had come out with a FF XPAN today. They dropped the ball and didn't read the writing on the wall. Hopefully Fuji has seen it because the door is wide open for them to continue to challenge Leica and build us a digital TX-1! Please come through Fuji.
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    Senior Member MaxKißler's Avatar
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    You know, I already imagined that the pure essence of disappointment was heading our way, but this press release just totally hit it. What is wrong with Hasselblad? From a users perspective I have never liked Hasselblad cameras and I have tested both V and H. I have always liked the brand itself and respected the people shooting a Hasselblad.

    You used to get what you pay for even in the plasticky days of the H. But nowadays? You pay for a name and get an inferior product that is in most cases not associated with that name. (inferior because you pay 500% for it) I think it's just sad and plain wrong strategy to sell out Hasselblads name. Maybe they will immedeately make a huge profit but in the long run decrease the value of the brand itself.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    The problem I see with the Lunatic Project is that the entire MF industry may be affected in their trust factor. I have problems getting into DMF not only because the high cost but also for the lack of real innovations which leads me to feel that my investment may be at jeopardy. (Many say it's not an "investment". Well, for me it is. Every time I buy anything non-perishable, to me it is an investment). I could afford a nice used DB (with some blood and tears, me not the DB) but everytime I plan for it, I fear killer new products from Canon, Nikon, Sony and Leica (after the M, Leica is in). I freeze.
    Now, this silly Hasselblad new product only entrenches my fears (real or unfounded) about getting into DMF.
    The only way to understand this Sony-Hasselblad venture is to believe that it is some sort of trial shacking. If things work, they will sign a pre-nup and Sony will produce a cmos MF sensor for Hasselblad. Other than that, WTF???!!!!
    Eduardo
    Last edited by Uaiomex; 18th September 2012 at 10:24.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by Anders_HK View Post
    My thought was of the H series lenses that are made by Fuji...
    I'm sure there is a contract that none of them can exit without considerable loss.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    An interesting thought that just came to my mind. Maybe 80% of the Lunatic profit goes directly to Sony and not to HB. All of this money is being spent on Sonys R&D expenses to develop an MF cmos sensor for Hasselblad? Well, probably not...

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    To me, the Hy6 looks like an increasingly interesting option. No Ferrari logos, no exotic lizard skin, just proper, German workmanship. With the current upgrade, I suspect they're in for a long time. Not in any grand or spectacular style, but as a photographer's tool. But they have to survive for a couple more years for me to afford it.

    Or I could just buy a Sinar back for my beloved GX680

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Right. On the Hy6 or the Leica M's is where I would put my money.
    Eduardo
    Quote Originally Posted by Jorgen Udvang View Post
    To me, the Hy6 looks like an increasingly interesting option. No Ferrari logos, no exotic lizard skin, just proper, German workmanship. With the current upgrade, I suspect they're in for a long time. Not in any grand or spectacular style, but as a photographer's tool. But they have to survive for a couple more years for me to afford it.

    Or I could just buy a Sinar back for my beloved GX680

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by gazwas View Post
    VW Toureg - Porsche Cayenne ring any bells? Base model even used to share the same V6 engine (may still do).
    I undertand exactly how they did this . New factory in Finland joint production of Porsche and VW products . Each brand retained control over key components e.g. engines . This is totally different that picking an existing car and changing the name plate . Many car manufactures share components or buy from the same suppliers . I can assure having drive both that the Tourberg and Porsche are quite different in final form .

    Here is an example inside Leica ...the X2 ..which clearly uses major components from other producers verse the rebranding of the panasonic bodies .

    What exactly is HB adding to the lunar ? They took a NEX body and added a wrapper and branding .

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    While I am having the same WTF reaction as most of you.

    I must admit that I am seeing some things a little differently. Sony has wanted to be a bigger player for a while and they are doing that on the foundry / sensor side of the house. On the product end while they have the low end covered (NEX to RX), the mid-range covered (NEX - Alpha), they still don't have that killer high-end product (excl. A99). As most folks stated to spend the R&D dollars for any company to develop a high-end product takes lots of time and resources (both of which Sony has). History though shows that Sony, like a lot of other established players with resources, will commandeer a product line to shorten the window on that development (Minolta).

    If you take into account Hasselblad's current CEO's business relationships and understand that most investment companies are looking to either remake their acquisitions to increase profitability or to look as an attractive investment for buyers. I see Sony and Hasselblad working on high-end versions as Sony getting Hasselblad's know-how and seeing if the teams can work successfully together (typically in my industry we call this a strategic-alliance). From Hasselblad's investors side I see it as them wanting a Sony acquisition.

    This checks off the boxes nicely. Hasselblad gets bought and Sony gets its high-end line (the brand and staff essentially become a division of Sony - a la Porsche, Lambo, Bugatti is to VW). Consumers are already well prepared for this by the run of Hasselblad re-badges. So, Hasselblad brings its brand cache, plus its MF know how and Sony brings its $, manufacturing capability and senor tech. As you can see Sony is in the dominant position here but, they would get what they need to tackle the Canon / Nikon brands at the very top. Didn't Sony state they wanted to by #2 in this industry within short order (if I recall correctly)?

    The flip side is if it doesn't work Sony still makes money!

    Just my 2 cents, YMMV!
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Whatever the Lunar is, but I have to admit there is a smart move too: this reunites Hasselblad and Zeiss Lenses on a camera. If this will lead to another MF output..... who knows....
    But the downside is: this Alpha adapter already is ugly on a normal Nex 7 which is black. On the various Wood , leather, whatever versions of the lunar this looks like a cancer growing out of the mount of this "designwonder"....:-)

    You guys really should have seen the redgold/Crocodile leather version.....
    hehehe..... I was really speechless. And this doesn´t happen all too often.......

    here is a link- someone over in LL couldn´t resisit photographing it:
    http://2.static.img-dpreview.com/fil...ar4.jpg?v=1584

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    Last edited by Stefan Steib; 18th September 2012 at 12:06.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by hcubell View Post
    The REAL import of this announcement is not the release of a grossly overpriced, rebadged Nex-7. It's the new relationship with Sony, which just may give Hasselblad access to technology for its professional level medium format line that it could not develop on its own. Maybe this is a precursor to Sony taking over Hasselblad. Lots of potential benefits to that if handled and executed properly.
    Looking in perspective this is the real benefit of this announcement. Provably the camera would never come out of the blue print.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by markymarkrb View Post
    Well, that is just too bad. I was really thinking about getting rid of my IQ180 and 645DF if Hasselblad had come out with a FF XPAN today. They dropped the ball and didn't read the writing on the wall. Hopefully Fuji has seen it because the door is wide open for them to continue to challenge Leica and build us a digital TX-1! Please come through Fuji.
    That would be great!

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    i see this move as a strong M&A activity. Sony is expanding in the photographic market in the wholesale (cmos) and retail market. i do see a the possibility of sony buying hassi and make it the perineum brand of sony. whats in it for us still unknown., may be the next rev of all the hassi digi backs gets cmos, may they incorporate the IS technology, may

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    "My goal is to make Hasselblad cameras accessible to all serious customers."
    It strikes me how prepostrious these words are, after todays announcement.

    To make accessible means make less expensive.
    In stead of taking a real Hasselblad camera and make it less expensive, they have taken a non-Hasselblad camera and made it far more expensive.
    And for what do "serious" cusomers need patterned leather inlays, gold, elm wood, etc. ?
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    It's funny (in a sad kind of way) how much choice and innovation we've given up with digital. Want a panoramic rangefinder? sorry, you can't. But you could 20 years ago. Want a 6x6 image format? sorry, you can't. But you could 20 years ago. Want an SLR system with movements on all lenses and bellows focusing? Sorry.. well, you know the rest. But hey, you can have a rebranded crop sensor consumer camera for 5000 euro instead. You're welcome!
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR


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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    more than disappointing

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    My bets are on Fuji to fill the gaps in areas left wide open by others. Sigma and Zeiss are making valiants efforts in the lens area.

    Sony makes strides because they can, but gives complete disregard to everything else out there, like a normal hot shoe used for pro-lighting equipment etc. They'll also be one to look out for, but cannot help, they're kinda all over the place. How different NEX versions do we really need?
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by dougpeterson View Post
    I think the impact of the D800 on MFD sales, and the death of MF, has been greatly over reported. All indications are that this will be one of the best years Phase One has ever had.
    Assuming that's correct as to how profitable Phase has been, it makes me wonder why expectations were created that Phase would develop a "new from the ground up body" and then they were not met. Certainly Phase did not use a huge amount of profits to fund the R&D to put some more lipstick on the AFD. Or to put the technology from the IQ backs into the Credo line.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR



    some eye candy from hasselblad.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by hcubell View Post
    Assuming that's correct as to how profitable Phase has been, it makes me wonder why expectations were created that Phase would develop a "new from the ground up body" and then they were not met.
    Yet.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    that is the ugliest camera I've ever seen.
    a golden turd.




    Quote Originally Posted by rummenigge2 View Post


    some eye candy from hasselblad.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    As I view it, Hassy seems to have totally overlooked the customer with the Lunar. I do not believe there are suffice stupid people to buy this camera, knowing it is a Sony or NEX encased within. With the internet that news travel fast, obvious also in China.

    So for anyone who buys it, there are two scenarios. Either to show off that he simply got so much $$ he does not care to blow it on a mere Sony. Or to be the laughter for having paid so much for a Sony NEX. The difference is a mere interpretation

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    That is the ugliest camera I have ever seen. It looks like it was designed by Austin Powers. The only thing they could do to make it uglier would be to make the lens barrel out of a clashing, rare wood.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by rummenigge2 View Post
    some eye candy from hasselblad.
    Somebody needs to get fired, ASAP.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    I'm looking for a job , just might be a vacancy. LOL
    Photography is all about experimentation and without it you will never learn art.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    popcorn

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    MY GOD !!! I AM IN PANIC...THINKING IF THE FUTURE OF THE H6D ITS A TYPE OF "LUNAR" DESIGN....WITH LEATHER GRIP AND GOLD FINISH...

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    somebody in love with orange rubber (or is it leather) ?


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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Holy bananas Batman, that is the Joker's camera...

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    You know, I've been thinking, and for all the complaints about the H5D, I think you folks got off lightly.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    This must be a bad dream. Problem is I don't think there's a waking up at the end.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by rummenigge2 View Post
    somebody in love with orange rubber (or is it leather) ?

    You should start a new thread with all the possibilities- with a poll to figure out the least ugly enclosure.

  40. #140
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by rummenigge2 View Post
    somebody in love with orange rubber (or is it leather) ?

    Hahahaha, I just cannot stop laughing about these cameras. Seriously, what were they thinking? Even if I'd be a spoiled rich kid I would have enough taste to go for something else...

    Where is the platinum finish scrotum leather pinhole version of this?
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    They should roll with it--how about a Hello Kitty edition and get product placement in the next Star Trek movie...

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Anyone pre-ordering?

  43. #143
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    That is so not fair, I've only just had something to eat, now I've got to clean my screen.....
    I remember a quote
    "you can put lipstick on a pig..................."
    Hmm radioactive leather, Is that a Fisher Price logo on it or a Lego logo.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR


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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    The Leica design team must be laughing their a**es off.
    I just can't quite believe this isn't some kind of joke or marketing ploy to get attention... any second now the curtain will be lifted and the real new Hasselblad mirrorless MF system will be presented.
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    We should be more philosophical and gracious about the new Hasselblad releases...



    ...but I have a feeling we will not be able to.

  47. #147
    Senior Member Antonio Chagin's Avatar
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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    I bet it'll never hit the stands. Even more if the care to read this forum.. jajaja

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    and the future dslr from hasselblad looks like an A99 in disguise


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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Maybe anybody with ties to Hasselblad can explain this to me/us, what is going on there? What do they think? Do they?

    How can they show these mock-ups and sketches? And still they want to be taken seriously.

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    Re: Breaking Hassleblad/Sony: "Lunar" mirrorless with sony E/A mount 5k EUR

    Quote Originally Posted by rummenigge2 View Post


    some eye candy from hasselblad.
    For the love of God someone kill it
    Likes 1 Member(s) liked this post

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