The thing about Joey is that he learned a lot of things on forums just like this one. Asking questions about things like ND filters, strobes, etc.
The behind the scenes videos and detailed lighting info he posts online are to help others learn from his technique. He just wants to pass on what he has learned. Just like the people who helped him when he was getting started.
The only problem I have with BTS videos is that most of them don't actually tell you anything about lighting, settings, etc. Most are just catchy music and shots of a person taking pictures of a model. More of an advertisement for the photographer than a helpful BTS video...
I agree ... but not necessarily about the "most videos".
The value of BTS videos entirely depends on the objective. This one here seems to be something of an adventure promotional video ... making a wider audience aware of the work, which is just the way it is in these times of web based information centered on U-Tube type vehicles.
The Profoto Blog site is a treasure trove of specific demonstrations and various approaches using controlled lighting ... also frequently including lighting diagrams and specific lists of the Profoto gear used (it is a promo video after all).
What one does with the mechanical or process information is an entirely different subject.
The idea that photography has "degenerated" is a populist notion because of the proliferation technology has provided. Yet great icons of the photo world are still great icons without being diluted by the added flood of mediocrity.
It may shock some to see Mary Ellen Mark ... who needs no defense as a photographic Artist, (one of my favorites), shown using strobes in a Profoto promotional video ... Obviously, her words are more important ... but it is inescapable that she has chosen a mechanical means and a process to get what she wants ... without the gear, or knowing how to apply it, that wouldn't have been possible.
Mary Ellen Mark. The Icon. | Profoto
-Marc
BTW, here is another photographer's work I enjoy ... commercial work with horses that uses lighting to bring something new to the party in a specific category where most work was traditionally redundant.
Animal Photography | Profoto Blog