RVB
Member
Perhaps this has been seen by most of you guy's But I thought it would be interesting to post for those who haven't seen it..
Henrick Interview on Vimeo
Henrick Interview on Vimeo
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Best quote was something about CMOS is inevitable and all manufacturers (Phase,Leica,HB and Pentax) will have it in their next generation equipment . Phase recognizes that the debate will last and plans on having both CCD and CMOS backs . I am quoting from memory...Perhaps this has been seen by most of you guy's But I thought it would be interesting to post for those who haven't seen it..
Henrick Interview on Vimeo
Michael Reichmann mention's the new M in positive light,I wouldn't bet against the S getting a cmosis sensor in the not too distant future ...Best quote was something about CMOS is inevitable and all manufacturers (Phase,Leica,HB and Pentax) will have it in their next generation equipment . Phase recognizes that the debate will last and plans on having both CCD and CMOS backs . I am quoting from memory...
I'd guess that within the next two years there will be an S-system camera with a CMOS sensor and Live View.I wouldn't bet against the S getting a cmosis sensor in the not too distant future ...
That is a very good guess, considering the last iteration of the "M."I'd guess that within the next two years there will be an S-system camera with a CMOS sensor and Live View.
Joe
You can see here that CMOSIS have already made a 70mp 35mm sensor,a 3.1 micron pixel sensor in the S would be interesting..That is a very good guess, considering the last iteration of the "M."
Good point's,Medium format is far from dead.. the D800 might have moved 35mm forward but it's still not the same and what happen's when medium format takes another tech jump as it will eventually..I think the argument he puts forward about MF being dead was there. Yes he gushed the normal stuff, but I read more into it's current situation when he mentions of things like their best year ever, as well as the ability to continue to design new sensors, cameras, and lenses. A company sucking wind would have a hard time designing anything new.
I do agree, he overstated the "differentiate yourself" argument, but as with anything it can be and is used effectively by many photographers. (regardless of how valid or invalid the concept is).
"Best year ever" was a bit vague for my taste. With an R&D staff of 70, the Phase One innovation engine is quite small relative to other camera manufacturers. I'm assuming that those 70 don't include Mamiya and Schneider-Kreuznach.I think the argument he puts forward about MF being dead was there. Yes he gushed the normal stuff, but I read more into it's current situation when he mentions of things like their best year ever, as well as the ability to continue to design new sensors, cameras, and lenses. A company sucking wind would have a hard time designing anything new.
I just thought his articulation of the advantages of medium format was weak, given that he is the CEO of one of the "big three" MF contenders. If his goal is to move photographers from 35mm to medium format, his value proposition needs to be more powerfully presented.I do agree, he overstated the "differentiate yourself" argument, but as with anything it can be and is used effectively by many photographers. (regardless of how valid or invalid the concept is).
A 50-70mp S with a CMOS (not necessarily CMOSIS) sensor is less than two years away, IMHO.You can see here that CMOSIS have already made a 70mp 35mm sensor,a 3.1 micron pixel sensor in the S would be interesting..
I agree, and the arguments supporting medium format have been argued ad nauseam on this forum and others. :deadhorse:Good point's,Medium format is far from dead..
The advances in technology will occur across the broad spectrum of product offerings. Micro 4/3rds, 35mm full-frame and medium format will make technology "jumps" as sensor and in-camera processing technologies evolve. The D800 just rattled some cages. And it's not the end of the road for Nikon either, my friend. We live in exciting times.the D800 might have moved 35mm forward but it's still not the same and what happen's when medium format takes another tech jump as it will eventually..
To me considering the all of the buzz about the d800 killing MF and yet in that same year Phase sees growth and has their best year is the point. I certainly don't expect a company to start throwing out specific data. I yes, I guess he could be blowing smoke, but he's certainly enthusiastic. As far as R&D, i'm guessing that as a percentage of revenue, Phase spends more. Considering the size of the company, they're doing pretty well with new stuff."Best year ever" was a bit vague for my taste. With an R&D staff of 70, the Phase One innovation engine is quite small relative to other camera manufacturers. I'm assuming that those 70 don't include Mamiya and Schneider-Kreuznach.
True, but I don't think this presentation was about converting shooters from 35mm to MF, it was more to answer the specific question that despite all the talk about MF being dead it isn't. LuLa has been inundated with this type of stuff and every thread seems to eventually get infected by it. We've seen plenty of it here on getDPI. I think the video was a direct result of all those threads.I just thought his articulation of the advantages of medium format was weak, given that he is the CEO of one of the "big three" MF contenders. If his goal is to move photographers from 35mm to medium format, his value proposition needs to be more powerfully presented.
Intelligent perspective's like your's,Joe Colson and Wayne's make are what make this forum one of the best if not the best resource on the web for people that have a serious interest in learning about high end photography..Odd interview IMO. Not quite sure what to make of it.
The technological aspect seemed mostly predictive and anyone involved in MFD knows most of that is extremely unreliable regardless of brand, especially in terms of timings. I guess it was there to say "We hear you, we are fine, and moving forward".
Not sure that such strong use of predictive innovation at such a heightened degree of change (CMOS/Live View) is the wisest path to support the MFD category ... it promises a ferocious rate of both obsolesces and new expenditures at what is ubiquitously considered stratospheric pricing structures.
The notion of constant upgrading at these price points argues against bringing in new converts to what will soon be obsolete equipment ... while this is common to all categories, all the others are far more sustainable. Those with existing MFD gear would either have to have a very healthy business success to sustain the rate of change, or own an oil field .
IMO, what is needed is strong support for those already in the category from all the brands, and especially such a strong player as Phase One/Leaf. As someone already mentioned, there are stronger arguments here on Get DPI than was presented in the video. Quantifiable arguments straight from the horse's mouth would further endorse already positive beliefs. These MFD companies need to mercilessly hammer this home, consistently and relentlessly.
:lecture: I think MFD has made a fundamental mistake in catering to consumer cries for higher ISO, faster rate of shooting, multiple AF points or any other functional aspect they cannot ever hope to win against 35mm offerings. IMO, it has wasted precious R&D resources, caused incremental change that is expensive to maintain on the users part, and done little to forward the real advantages of MFD :lecture:
I winced when the CEO used the word "slow" ... which plays right into the hands of those weighing MFD against the higher res 35mm cameras already deemed much faster, and cost a fraction of MFD. A stronger case can and should be made for MFD as the thinking photographer's choice, where concept and intent ... ideas and fulfillment of a thoughtful artistic vision ... is paramount, and all functional aspects of the MFD system are in support of that cause.
In reality, that is exactly what does happen at the users end. While there are those who stretch their use of MFD into areas better suited to other formats, it is playing to weakness, not strength ... and catering to this minority with the product is the tail wagging the dog.
-Marc
I actually had that "fat pixel" thread in mind while writing my post Rob. It is support that the function of IQ is that of the format. So that is why I believe that the category must more aggressively promote the format in general, and rely less on what is next to perceptually stay viable.Intelligent perspective's like your's,Joe Colson and Wayne's make are what make this forum one of the best if not the best resource on the web for people that have a serious interest in learning about high end photography..
I do think he does his best to mitigate the price issue when he make's a strong point of the Phase1 buy back scheme which takes in a 4-6yr old back at up to four times the price of a top canikon DSLR...
I am not so sure if current backs will become obsolete anytime soon,there is a thread on here for fat pixel backs,these old back's can still give superior I.Q to new DSLR's at base iso.. the price may fall fast but the I.Q remains..
Rob
:ROTFL:Marc,if you were to take control of Phase P.R and advertising what would you consider to be the main selling point of MF?? Ultimate image quality?
Rob
Definitely agree on leaf shutter's and the viewfinder,aspect ratio of Phase and hasselblad is another unique point that canikon is unlikely to match any time soon..ability to use tech camera's with Rodenstock glass is another.:ROTFL:
Me? Oh, you wouldn't want me take over anything if you place any value on it.
Anyway ...
I already mentioned some of what I think these companies should be doing ... selling against the ubiquitous, willy nilly, promiscuous making of images that other formats tend to promote.
I also think MFD is the ultimate "craftsman's" tool. The gestalt of it, not just the IQ. It is a sum that is greater than its parts.
If you think about it, that is how most practitioners actually use it. Much of what is shot is thought out in advance, or is at least thoughtful in nature (most advertising work, architecture, landscape ... even much portrait work).
As 35mm has advanced on the IQ front, and as it goes even further, one is forced to get more "craftsman" like to have any hope of realizing the ability of the camera at all. So now the two ways are on equal footing as far a process is concerned ... and it is here that MFD reveals the real advantages of operation and modular versatility for problem solving ... from a big bright viewfinder ... to all the specialized do-dads ... to the IQ itself ... even leaf-shutters (which is something I cannot live without now).
-Marc