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Thread: Hasselblad Lunar

  1. #51
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    Re: Hasselblad Lunar

    Marc, I think much of what you say is very true but more in tune with how the world was and the reason why many professionals and amateurs (myself included) chose the path of a large financial commitment in MFD.

    The lines now are vey blurred in the image capture of today and while there are still people who want BIG prints, (Gerald springs to mind who sadly was chased away) much of the work, especially in the professional market never see anything over A4 and is increasingly web based.

    I enjoy using my Arca and Phase back in very much the same way you use your S2 for fun and apart from the Architectural stuff I shoot (where the Arca comes onto its own) everything else is shot on a smaller format (professionally)..... just no need for bigger reproduction and the quality is staggering if lighting is right.

    If then MFD is ever becoming a enthusiasts, luxury format, maybe Hasselblad can nip the bud early in the smaller formats as we all start converting to our iPhones as cameras of choice?

    I won't ever buy a Lunar but I do get the idea behind the concept.

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    Re: Hasselblad Lunar

    Hi,
    i think the NEX7 is a good camera and the lunar is a shell for luxuary people like the diamond case for the iphone for 25.000$. And this case was sold too!

    But i my eyes, hasselblad is a traditional company and the lunar doesn't fit to there image.
    cyron

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    Re: Hasselblad Lunar

    I wonder if the Looney has been pulled by Amazon.
    It was initially reported that the Looney was on sale at Amazon - but this no longer appears to be true - the original link is no longer active:

    http://www.amazon.com/Hasselblad-Cop...eimagingres-20

    And searches yield a blank.

    I sense unrest in the HB Bordello

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    Re: Hasselblad Lunar

    Amazon may not be the final scale of availability, but what makes it a bit more serious is that B&H does not even list it.........

    Maybe as a camera collector, those sold on Amazon could have been a good investment, maybe they have pulled the plug now...

    Probably a good decision........ cheers, have a moontini, Alcohol sometimes helps.....
    because photography is more than technology - and " as we have done this all the time "
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    Re: Hasselblad Lunar

    Quote Originally Posted by Stefan Steib View Post
    , but what makes it a bit more serious is that B&H does not even list it.........
    l:
    Nor do any registered HB dealers, whether in CH or UK.

    And why should they, with the announcement of the quite delectable Fuji X-M1.

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    Re: Hasselblad Lunar

    On colette.fr (I believe Colette was the launch venue in France), there's a "Notify me when available" button.

    If it's indeed pulled, the question is how much damage it has done to their reputation as well as to their economy. Ventizz Capital Fund IV is obviously in this for the money only, and if they don't see a potential of re-gaining what is lost, they'll probably throw them out faster than you can say Hasselblad. The question then will be if there are any takers, either someone with enough money and knowledge to develop them further or someone who can keep the 503CW alive for the enthusiast market. Fuji would be the obvious partner of course.

    But these are all worthless theories until something with substance appears on the horizon. Maybe they just forgot to skin the cat for the Persian Fur version

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    Re: Hasselblad Lunar

    Sorry for another rant, but this thing really angers me. I can understand it if Hasselblad was feeling that their traditional market was disappearing, but there are more respectable ways to go under than this.

    One thing that hasn't been focused much on is the fact that there are outright lies in the Lunar marketing material:

    "For the first time the market now has a camera embracing traditional Hasselblad state-of-the-art image capture combined with stunning Italian design features."

    The "state-of-the-art" image capture in the Lunar is 100% Sony technology. Apparently, Zeiss hasn't allowed the use of their lenses for this, so even the lenses are 100% Sony. Furthermore, Italian design isn't something new to high end photography. All Nikon single digit F and D models since the F3 and at least some of the three digit D models are designed by Giugiaro's Italdesign. Giugiaro is probably the most successful industrial designer ever, and his signature can be found on anything from luxury items to tractors.

    "Italian Design Swedish Tradition"

    But there is no Swedish Tradition embedded in the Lunar. Again, it's a 100% Japanese product with an Italian coating.

    "A Legend Reinvented"

    What legend? The NEX 7? The only thing the Lunar has (had?) in common with previous Hasselblad cameras is the logo, but except for the replicas that Hasselblad made later, I don't think the actual Apollo cameras had logos.

    "Dr. Larry Hansen, Hasselblad Chairman and CEO said: It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras."

    If that was the case, why did they "develop" a run-of-the-mill Japanese camera and sell it for a price that made it unobtainable for anybody but those with the biggest bank accounts?

    --

    The potential customers for these cameras were rich people. Some of those know the Hasselblad brand, some don't. For those who don't, the Hasselblad logo has no value, so why pay $7,000 for it? Those who do mostly know about photography and have probably uncovered Hasselblad's gamble a long time ago. The logical result: There are hardly any potential customers for this camera.

  8. #58
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by Jorgen Udvang View Post
    The potential customers for these cameras were rich people. Some of those know the Hasselblad brand, some don't. For those who don't, the Hasselblad logo has no value, so why pay $7,000 for it? Those who do mostly know about photography and have probably uncovered Hasselblad's gamble a long time ago. The logical result: There are hardly any potential customers for this camera.


    Love that.

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    Re: Hasselblad Lunar

    Quote Originally Posted by Swissblad View Post


    Love that.

    I don't. And not because is in error, but because it means that at that moment the Hasselblad administrative board have no direction.

    We have to remember that they were so happy with this product, so confident that it will be a hit that they center Photokina around the new device.

    The H5D was not the star, it was the Lunnar.

    Even worse there is no connect between the Lunar and the H5D no share components etc.

    I don't know what were they thinking ( :dh2 but It's as frustrating as it can get.

    The problem is not the Lunnar, It is the questions it rises on the company direction.

    Best regards,
    James
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    Re: Hasselblad Lunar

    Hasselblad hasn't had their finger on the pulse of the market for over a decade ... yet they still succeeded in spite of themselves, probably due solely to the H series camera having little competition at the time, when Contax went bye, bye, and Phase One had to use the then terrible Mamiya 645. This time it is different.

    Look back at what they jettisoned, and what moves they made. Not all the mis-steps, just a few highlights:

    In the face of increasing market demand for more automation, when even Leica capitulated and made a more automated M, Hasselblad stops building the 200 series camera ... the 203FE being one of the best, most versatile cameras I've ever owned. Thus, offing the perfect engineering candidate to take into the digital age.

    The highly regarded XPan ... at the very least a product concept and brand name that could have been brought into the digital age using a different method for panos, or whatever ... gets killed for some vague "parts" reason. It is replaced by nothing ... the profit margin on nothing ... is nothing. At least it kept the Hasselblad heritage intact. Loved that camera, a one of a kind.

    Hasselblad has a Hollywood plastic surgeon give the dull grey H a cosmetic face lift, tweaks a few existing functions (some so minor that even they can't fully describe the improvements) and announces the H5D like it was some sort of Wowzer! ... the H R&D cash having been spent on developing the Lunatic camera so transparently inadequate, and obviously not a Hasselblad in any sense of the brand's heritage or physical make.

    Hasselblad stops making the 500 series 503CW because no one is buying new ones. No one is buying new ones because they haven't change the damned thing in 30 years. Nor have they made updated accessories that could have helped use it with a digital back. Another engineering masterpiece to the dustbin out of laziness, and misguided, ill-informed, non-photographic management.

    The intention as outlined at Photokina is/was to have a 35mm Lunatic version of the Sony A99 ... I have a A99 and trust me it is not a Hasselblad in any sense of the word ... or at least what that word used to stand for.

    - Marc
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    Re: Hasselblad Lunar

    Look I know it is fashionable to talk tough an insult people and industries that you don't know and have never worked in, but I am getting a little tired of the rants.

    BTW, the Xpan/TX-1 was killed by changing environmental policy in Europe that required no mercury and lead in electronic components. Retooling the production line to keep the Xpan/TX-1 going was just not economically viable--easy to figure out as sales were known. BTW, I am all for the environmental changes. No one knows how long the Xpan/TX-1 would have been in production anyway as the world was going to digital--Fuji does not make any of the medium-format film cameras from that period and so the writing was on the wall. Just because you want a digital Xpan does not actually prove it would have been economically viable.

    Reverse engineering a film camera for digital use is not that easy. Especially when it revolves around a very old system, particularly if that system is mostly mechanical.

    The Lunar is a dumb mistake, but it must have been one hell of a party when they decided to do it--I personally don't think the hangover was worth it.

    I have no idea why people are angry--you don't actually have to buy one. The only people who will suffer are Hasselblad. This is obviously a move to grow Hasselblad and probably stems from the dumb marketing idea that brand is what sells as well as a confusion between quality and luxury. Maybe Hasselblad will go under and this just accelerates the process.

    Today the camera business is a tough one with few manufacturers making money. If Sony breaks up their company, we may also lose the Sony/Minolta heritage as the breakup is done to enrich the stockholders and not for the good of the company. Who knows, in 10 years there will only be three camera companies--Apple, Samsung, and Nokia.
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    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by jduncan View Post
    I don't. And not because is in error, but because it means that at that moment the Hasselblad administrative board have no direction.
    The problem is not the Lunnar, It is the questions it rises on the company direction.
    I think you misunderstood my point - I think the Looney is a bad joke - but its very sad that HB is going down the tube due to bad management decisions.
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    Re: Hasselblad Lunar

    When they introduced the Lunar at Potokina, I wasn't angry, I was furious. We owners have a right to be mad since we depend on Hasselblad to keep our gear going. And, yes I don't have to buy that abomination. But, more than anything, I saw such a dumb move as another step in the process of killing a company with tremendous heritage and value. Marc had some very salient points that make a lot of sense to me. Your answers make sense to me too, but most companies find ways to overcome hurdles that come their way. Now, I just find myself sad for all the great employees who work so hard for Hasselblad.

    Greg
    Last edited by BANKER1; 22nd June 2013 at 18:31.
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    Re: Hasselblad Lunar

    Greg, I totally agree, the employees are the ones that really suffer from bad management.

    But we live in a market economy. Stuff happens. I guess I could get angry and move on, or I could just move on. I don't think anyone goes out to make a bad move to annoy the customers. But the Lunar has no impact on the MFD owners--it is not like own one. I am sure it makes no impact in MFD sales. Whether it is the straw that breaks the camels back is unknown because we don't know if Hasselblad can absorb the loss. But if this threatens Hassalblad, then it might not have been able to survive anyway.

    To our lost heritage:

    Konica
    Minolta
    Contax
    Bonica
    Deardorff
    Graflex
    Kodak
    Alpa (the original one)
    Pannon (the maker of the Widelux)
    Noblex
    Art Panorama
    Voightlander (the original one)

    And the list goes on...

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    Re: Hasselblad Lunar

    Quote Originally Posted by Shashin View Post
    Reverse engineering a film camera for digital use is not that easy. Especially when it revolves around a very old system, particularly if that system is mostly mechanical.
    Most early DSLR were film bodies with electronics implanted. Nikon F100, Fuji S1/2/3, the Kodaks etc. My Fuji S3 has all the proven weaknesses of the Nikon F/N80 installed, in addition to introducing a few new ones. Photographers accepted these solutions 10 years ago, since those were obviously pioneering days. Even Pentax managed to transfer the old 645 over to the digital age. Some even claim it's a good camera

    Quote Originally Posted by Shashin View Post
    I have no idea why people are angry--you don't actually have to buy one. The only people who will suffer are Hasselblad. This is obviously a move to grow Hasselblad and probably stems from the dumb marketing idea that brand is what sells as well as a confusion between quality and luxury. Maybe Hasselblad will go under and this just accelerates the process.
    People are angry because the downfall could have been avoided and because what used to be a great company fades from the camera market more because of bad management than anything else. But maybe it became irreversible with the introduction of the H-series. The H-series is not a bad camera as such, but it never appealed to the hobby photographers with generous wallets like the 500/200 series did. While the design may have looked fashionable for a couple of hours during the late nineties, it's simply a very ugly camera by most standards. This has little to do with photographic values, but perceived esthetic and collectors values. I doubt that Leica would have existed today if they hadn't stayed true to their design heritage. Even CaNikon would struggle to keep their pro series alive without wealthy hobbyists.

    Earlier this year, Hasselblad killed the remains of their heritage, the 500 series, with a pen stroke. Why? Because they hadn't bothered to keep it alive. I'm 100% with Marc here; their potential was with the old systems and the development of them.

    It's interesting to compare with Nikon. There's a thick, red line of heritage from the first F up until the latest, greatest D4 and D800. There are many reasons why Nikon and the F-mount have survived successfully as long as they have, but consistency and willingness to look in the back mirror now and then is clearly one of those reasons. They were also willing to talk with competent outside resources, like Giugiaro, at a relatively early stage, to ensure that their design philosophy could survive over time.

    As for the list of lost heritage: Yes, there are many gonners, but Hasselblad used to be one of the flagships and they had a more loyal following than most. Hopefully, there are people with money and a passion for photography who can take over when the champagne bottles have been emptied and collected after the Lunar parties. It would be great to see Marc's 203FE reborn digitally.
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    Re: Hasselblad Lunar

    Quote Originally Posted by Shashin View Post
    Look I know it is fashionable to talk tough an insult people and industries that you don't know and have never worked in, but I am getting a little tired of the rants.

    BTW, the Xpan/TX-1 was killed by changing environmental policy in Europe that required no mercury and lead in electronic components. Retooling the production line to keep the Xpan/TX-1 going was just not economically viable--easy to figure out as sales were known. BTW, I am all for the environmental changes. No one knows how long the Xpan/TX-1 would have been in production anyway as the world was going to digital--Fuji does not make any of the medium-format film cameras from that period and so the writing was on the wall. Just because you want a digital Xpan does not actually prove it would have been economically viable.

    Reverse engineering a film camera for digital use is not that easy. Especially when it revolves around a very old system, particularly if that system is mostly mechanical.

    The Lunar is a dumb mistake, but it must have been one hell of a party when they decided to do it--I personally don't think the hangover was worth it.

    I have no idea why people are angry--you don't actually have to buy one. The only people who will suffer are Hasselblad. This is obviously a move to grow Hasselblad and probably stems from the dumb marketing idea that brand is what sells as well as a confusion between quality and luxury. Maybe Hasselblad will go under and this just accelerates the process.

    Today the camera business is a tough one with few manufacturers making money. If Sony breaks up their company, we may also lose the Sony/Minolta heritage as the breakup is done to enrich the stockholders and not for the good of the company. Who knows, in 10 years there will only be three camera companies--Apple, Samsung, and Nokia.
    Sorry, but who cares if you are tired of the rants ... did you invest a couple hundred thousand K into a company's system just to watch Hasselblad fall further and further behind on their core product, while driving the high value Brand heritage into the ground with the Lunar camera fiasco?

    The X-Pan excuse you offer is BS. I didn't suggest they should have done it back then, do it NOW! If they can ask $7K for a gaudy re-skined $1K camera with a crappy kit lens ... they could have co-engineered a new X-Pan with their partner Fuji who IS good at smaller cameras ... a unique new version of a X-Pan branded camera for the digital age. Instead, they are trying to rip off the photographers who'd lay out that kind of money for a jewelry-joke ... while minimizing any real effort on their part ... it's a get rich quick scheme perpetrated by a bunch of bean counters, and it is apparently backfiring on them.

    Hasselblad would not have had to reverse engineer the 200 series camera ... you could/can put a CFV digital back on it by disabling one thing on that camera: the e-film component. Otherwise, with a little effort it could've been as modern an electronic camera as there is available today ... and the DB could have been updated with an optional rotating sensor like Leaf already has. Leaf did it, Hasselblad didn't. The 200 cameras could have been the Hy6, with one difference, a huge existing base of loyal and rabidly dedicated V users with existing Zeiss lenses. Any one who has ever extensively shot with a 200 series camera knows exactly what I mean.

    Another thing I suggested year after year after year ... make the H system dual shutter. Never happened. So who does it? ... Phase One ... on an existing camera that even required users to purchase all new LS lenses ($$$) ... where with the H system all the lenses are already Leaf Shutter! Then Leica does the same thing, and even reverse engineered the H mount to use Hasselblad lenses on their S camera in CS or FP mode with a flip of a switch. Meanwhile, what Hassey users get is the Lunar.

    Small company? So is Leica. The difference is that a camera nut bought the company, and he ferociously protected their heritage ... and acted with courage.

    - Marc
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    Re: Hasselblad Lunar

    Quote Originally Posted by Shashin View Post
    Greg, I totally agree, the employees are the ones that really suffer from bad management.

    But we live in a market economy. Stuff happens. I guess I could get angry and move on, or I could just move on. I don't think anyone goes out to make a bad move to annoy the customers. But the Lunar has no impact on the MFD owners--it is not like own one. I am sure it makes no impact in MFD sales. Whether it is the straw that breaks the camels back is unknown because we don't know if Hasselblad can absorb the loss. But if this threatens Hassalblad, then it might not have been able to survive anyway.

    To our lost heritage:

    Konica
    Minolta
    Contax
    Bonica
    Deardorff
    Graflex
    Kodak
    Alpa (the original one)
    Pannon (the maker of the Widelux)
    Noblex
    Art Panorama
    Voightlander (the original one)

    And the list goes on...
    I think you are dead wrong in the assumption that blatantly dangerous moves as stupid as this one have no effect on over-all sales of any company, let alone one with a knowledgable base of users like MFD companies have.

    For 10 years I upgraded from one HD model to the next. As loyal a user as you can hope for. I was poised to get a H5D/200 and even had my Purchase Order in. As more info on the H5D was revealed, it slowly dawned on me that they had not really improved the H5 for the amount I'd be paying, and why became obvious when the Lunar was announced ... that's where the H5D R&D cash went.

    Had the Lunar been something of substance, something in line with the Brand's heritage. I most likely would have stayed the course, with an understanding that they were diversifying the product line-up to keep healthy. There is nothing of substance to the Lunar, and it is a stake in the heart of the Brand's heritage.

    Leica now has all that money that would have been Hasselblad's.

    I'm not alone in this believe, and action. The general Hasselblad community is NOT happy, and are very cautious about any further investment in the brand.

    - Marc
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    Re: Hasselblad Lunar

    Marc,

    Your are right on point. I was waiting on a breakthrough camera or at the very least a full frame 35 mirrorless camera utilizing Zeiss/Leica (maybe even auto focus) lenses from Hasselblad at Photokina. My excuses to purchase a new camera were being formed to break to my wife. After the announcement, I put my order in for a Leica M which will be delivered to me this coming week. That is the only time I can remember when she actually encouraged me to buy a camera.

    There is only a slight chance I will invest any more money in Hasselblad equipment, and that is the sentiment of most Hasselblad customers who comment on photography forums. Hasselblad customers are well informed and understand how the Lunar decision will impact the future of the company. Unlike you, I do feel the H5 system is more improved than you indicate, but those improvements went unnoticed due to the firestorm created by Hasselblad's introduction of the Lunar. It would be interesting to see the chart of Hasselblad sales since Photokina and see how deep the drop really is.

    On most of your points, we are on the same page. But, as always, you were able to communicate your thoughts better than I.

    Greg
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    Re: Hasselblad Lunar

    Quote Originally Posted by BANKER1 View Post
    Marc,

    Your are right on point. I was waiting on a breakthrough camera or at the very least a full frame 35 mirrorless camera utilizing Zeiss/Leica (maybe even auto focus) lenses from Hasselblad at Photokina. My excuses to purchase a new camera were being formed to break to my wife. After the announcement, I put my order in for a Leica M which will be delivered to me this coming week. That is the only time I can remember when she actually encouraged me to buy a camera.

    There is only a slight chance I will invest any more money in Hasselblad equipment, and that is the sentiment of most Hasselblad customers who comment on photography forums. Hasselblad customers are well informed and understand how the Lunar decision will impact the future of the company. Unlike you, I do feel the H5 system is more improved than you indicate, but those improvements went unnoticed due to the firestorm created by Hasselblad's introduction of the Lunar. It would be interesting to see the chart of Hasselblad sales since Photokina and see how deep the drop really is.

    On most of your points, we are on the same page. But, as always, you were able to communicate your thoughts better than I.

    Greg
    I don't debate that the H5 camera is an improvement. But you can't just buy a camera, it has to come with a DB. It was the degree of DB improvements for the cost involved that came into question. Paying $16K to $23K for a new camera body is a bit steep . I already had a H4D/60 so was anticipating more innovations to better keep pace with Phase One's excellent DBs.

    When I moved from a H3D-II/31 to a H4D/40, both the camera (True Focus, APL, etc) and newer technology DB combined was worth it ... same for the H3D-II/39 to a H4D/60. IMO, the H5 with a similar digital back technology wasn't. My heart wanted the H5 but my bratty business brain said absolutely not

    - Marc
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    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    I'm with Marc and Greg here - I was eyeing a H5 - a big move up form a H3 - but the looney direction of HB stopped me - it would be a big investment in a company with an uncertain future.
    Like many, I'll be looking a Leica a lot more closely.

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    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by Shashin View Post
    Look Just because you want a digital Xpan does not actually prove it would have been economically viable.

    .
    Judging by the prices that used Xpans go for - my feeling is that there would have been a market - small - but dedicated.

    After all, how many Leica Monochromes are being sold?

    Like most Xpan users I know, I would have jumped at the chance.

    But who knows, perhaps Fuji will come to the rescue.

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    Re: Hasselblad Lunar

    To be honest there would be a slow but steady market for a FILM XPan let alone a digital one.

    I think that there are plenty of people that would go for a digital panoramic camera if there was one (not counting Seitz etc). However, I can understand the point of view that the big camera names probably take and that is that high resolution sensors allow for pano crops or that there are plenty of digital alternatives to producing panos via stitching vs the film approach. I'd still buy one for the shooting ease, compositional rigor and simplicity.
    Last edited by GrahamWelland; 22nd June 2013 at 22:28. Reason: I hate iPhone spill chocking and word substitution!
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    Re: Hasselblad Lunar

    Same here, i put some >12000 Euro aside for an upgrade from my H3DII
    to H5D in late 2012. That money is now gone into a nice brown leather
    bag with a Leica MM, 21, 35 and 50 mm lens inside. HB doesn't get a cent
    from me until it is known where this company is going.
    Meanwhile, my H3DII is still doing well and hopefully will continue to do
    so in the next 5+ years.

    So now count the $$ that are lost for HB from this thread alone.

    Regards Ralf

    Quote Originally Posted by Swissblad View Post
    I'm with Marc and Greg here - I was eyeing a H5 - a big move up form a H3 - but the looney direction of HB stopped me - it would be a big investment in a company with an uncertain future.
    Like many, I'll be looking a Leica a lot more closely.
    Likes 1 Member(s) liked this post

  24. #74
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by rmueller View Post
    Same here, i put some >12000 Euro aside for an upgrade from my H3DII
    to H5D in late 2012. That money is now gone into a nice brown leather
    bag with a Leica MM, 21, 35 and 50 mm lens inside. HB doesn't get a cent
    from me until it is known where this company is going.
    Meanwhile, my H3DII is still doing well and hopefully will continue to do
    so in the next 5+ years.

    So now count the $$ that are lost for HB from this thread alone.

    Regards Ralf
    I hope somebody from HB marketing reads this thread!

  25. #75
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    Still moving along it seems:

    Simone Zeffiro attends launch of the Hasselblad Lunar luxury camera in Italy*|*Luxurious Magazine

    In the article, you can read that "The Hasselblad has a high ISO value and a medium shutter time, an area where other high level cameras usually fall down, ...". No wonder that it costs $7,000 then

  26. #76
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    Oh, and on their FB page Hasselblad link to this review of the Lunar. The reviewer doesn't seem to have actually held the camera, but he's seen pictures of it and is very impressed with its performance. Must be good then.

    The Hasselblad (@hasselbladlunar) Lunar DSLR Is One Fly *** Camera | Sugar Cayne

  27. #77
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    On their FB page as well as on the Lunar website, Hasselblad mention Images-Photo as their most important seller of the Lunar in France with 7 outlets (only 2 other shops are mentioned). On the FB page, they say that "If you happen to be in Paris, why not stop by Images-Photo (18 Bld des Filles du Calvaire, Paris) to take a look at the new Lunar camera. www.images-photo.com".

    At their Paris website, Images Photo list 203 - two hundred and three - different mirrorless cameras and camera kits, but not the Lunar. In fact, the Lunar seems to be the only mirrorless camera that they don't list. Those guys list the Pentax K-01 in 8 different versions, so the list must be rather complete, but maybe Hasselblad forgot to tell them that they are selected for the honorable task of selling this revolutionary, new camera.

  28. #78
    Senior Member simonclivehughes's Avatar
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    Re: Hasselblad Lunar

    Perhaps they'll just keep this up until next April and then announce it was all a joke.

    Of course, we all know that already.

    Cheers,

  29. #79
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Difficult to find anybody willing to list the looney on their website.

    Here is one looney offer:

    HASSELBLAD LUNAR CAMERA KIT (BLACK LEATHER/TITANIUM)

    Order now - 1st come - 1st served.
    I wonder if "served" is as in English veterinary usage

  30. #80
    Senior Member KeithL's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by Shashin View Post
    But the Lunar has no impact on the MFD owners--it is not like own one. I am sure it makes no impact in MFD sales
    You're just wrong.

    The pot I put aside for further Hasselblad investment has now gone to another manufacturer.

    I'm not alone.
    http://www.keithlaban.co.uk
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    Re: Hasselblad Lunar

    Many others have said the same thing. Today, I am waiting on UPS to deliver my Leica M, silver version. Had Hasselblad offered a full frame mirrorless camera that could use Zeiss/Leica (or even Hasselblad) lenses, I may have purchased one of them. And, many others have said they are unwilling to put any more money into a company that makes this kind of a decision.

    Greg
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    Re: Hasselblad Lunar

    Quote Originally Posted by KeithL View Post
    You're just wrong.

    The pot I put aside for further Hasselblad investment has now gone to another manufacturer.

    I'm not alone.
    Yup. Moved to an S2.
    Likes 1 Member(s) liked this post

  33. #83
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by KeithL View Post
    You're just wrong.

    The pot I put aside for further Hasselblad investment has now gone to another manufacturer.

    I'm not alone.
    Keith

    Curious as to what your decision was?

    I'm in the same boat.

    Best, S

  34. #84
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    Re: Hasselblad Lunar

    Quote Originally Posted by Swissblad View Post
    I hope somebody from HB marketing reads this thread!
    They do not. See this recruitment ad Corporate Sales Manager for consumer camera line

    "You will be responsible for the worldwide sales of consumer-oriented line of Hasselblad products starting with a mirrorless Lunar and followed already this year with 2 compact cameras and a DSLR."

    Also, new designs of consumer cameras from their Italian Design Centre are inevitable as they are also recruiting a new design engineer - see this ad Design Engineer

    "... support our ambitious plans within the consumer camera market ... We have set extremely high targets for 2013 with planned releases of at least 3 new cameras and supporting camera accessories, and we need more talent to help us on this exciting journey. ... Continuous research for new innovative materials ..."
    Keeping film photography and printing alive!

  35. #85
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    Re: Hasselblad Lunar

    Quote Originally Posted by Tibor View Post
    They do not. See this recruitment ad Corporate Sales Manager for consumer camera line

    "You will be responsible for the worldwide sales of consumer-oriented line of Hasselblad products starting with a mirrorless Lunar and followed already this year with 2 compact cameras and a DSLR."

    Also, new designs of consumer cameras from their Italian Design Centre are inevitable as they are also recruiting a new design engineer - see this ad Design Engineer

    "... support our ambitious plans within the consumer camera market ... We have set extremely high targets for 2013 with planned releases of at least 3 new cameras and supporting camera accessories, and we need more talent to help us on this exciting journey. ... Continuous research for new innovative materials ..."
    Seems like R&D $ are going in a new direction....

  36. #86
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    Re: Hasselblad Lunar

    You are making the assumption that they actually have R&D.
    Likes 1 Member(s) liked this post

  37. #87
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    Re: Hasselblad Lunar

    Seems like a short duration job too. LOL
    Photography is all about experimentation and without it you will never learn art.

    www.guymancusophotography.com

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    Re: Hasselblad Lunar

    Quote Originally Posted by Guy Mancuso View Post
    Seems like a short duration job too. LOL
    That's what I was thinking. Hiring new people from outside makes them expendable and would not affect the current H line of products.

    Leica also rebadges Panasonic products although their relationship seems more symbiotic. I think leica also makes more than cosmetic changes to the cameras plus they don't increase the price seven fold!

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    Re: Hasselblad Lunar

    This is really bad folks. Notice that the "new job" page touts the Lunar on its face, meaning the new boys in control are flexing their muscle. 3 new cameras in a year, and a CAD/CAM modelling background looks like quick variations - not in the line of Hassy's well considered and thought-through products. Rather, its quick buck time, traditions be damned. Very ugly and very sad.

  40. #90
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by Geoff View Post
    Very ugly and very sad.
    Too true - bad news indeed!


  41. #91
    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: Hasselblad Lunar

    Maybe there's something more substantial coming along? Maybe?? We can live in hope I guess although my spidey sense says more lipstick for the pigs. I could see a Hasselblad RX1 for example with more bling. I really hope not.

    (btw, not that the Sony gear is a pig at all - it's just when Hasselblad mark it up outrageously).
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"

  42. #92
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    Re: Hasselblad Lunar

    Graham,

    Back in September I had hope. That hope was dashed September 18th with the introduction of the Lunar. Since then, I have lost all hope for Hasselblad. Very sad.

    Greg
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  43. #93
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    More news:
    Hasselblad to announce two compact and a DSLR cameras by the end of the year | Photo Rumors

    I like this description best:

    Hasselblad: A Swedish name for a Japanese camera wearing an ill-fitting Italian suit.
    Likes 1 Member(s) liked this post

  44. #94
    Senior Member Stefan Steib's Avatar
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    Re: Hasselblad Lunar

    I am trying to imagine the prizing for these new products.
    If the base price of a sony nex 7 results in 7000 € for the lunar, will a base price of 2500 € for an A99 result in a 14000 € price tag for the according Hasselblad camera ?

    ???
    because photography is more than technology - and " as we have done this all the time "
    facebook:hcam.de - www.hcam.de - www.hartblei.de

  45. #95
    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: Hasselblad Lunar

    Maybe it's a ruse to upsell to h5d for a tiny uplift?

    I'd buy an H4D40 (used or new) tomorrow vs a rebadged and blinged A99.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"

  46. #96
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    Re: Hasselblad Lunar

    Shot with the Lunar:

    Nine Inch Nails - Came Back Haunted - YouTube

    Enjoy!

  47. #97
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    Re: Hasselblad Lunar

    Beyond boring.

  48. #98
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by Vivek View Post
    Are you serious? I've seen considerably more talented stuff here:

    https://vimeo.com/channels/lomokino

    Shot with this $100 camera:

    http://microsites.lomography.com/lomokino/

  49. #99
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    Re: Hasselblad Lunar

    Quote Originally Posted by Swissblad View Post
    Nor do any registered HB dealers, whether in CH or UK.
    About a month ago I was visiting HB dealear in Singapore. When i've seen empty shelves, i've asked the guy what's going on, where is all the stuff. He said that the shelves are getting ready to take new toys - H5D and Lunar. On my question "Do you really hope to sell that Loonie here", he replied that all first batch, despite hasn't arrived yet but all sold already. Rich folks from Malaysia and Indonesia have got them all pre-ordered

    Agreed with most of you that the camera is at least weird, I must admit that HB has done market research and is selling this strange tool

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    Re: Hasselblad Lunar

    Quote Originally Posted by Geoff View Post
    This is really bad folks. Notice that the "new job" page touts the Lunar on its face, meaning the new boys in control are flexing their muscle. 3 new cameras in a year, and a CAD/CAM modelling background looks like quick variations - not in the line of Hassy's well considered and thought-through products. Rather, its quick buck time, traditions be damned. Very ugly and very sad.
    I don't have an issue with them entering the costumer market.
    Hasselblad needs a complementary source of income. The time they toke to sale the steel version of the H4D shows that is necessary.

    Also Phase one is doing an extraordinary work with the backs.

    Pentax 645 is an example of how sharing components can be of benefit for all.

    That makes the Lunar particularly problematic. The message send does hurt the brand and does not lead to massive sales.

    I hope that the collaboration with Sonny includes sensors and other technologies.

    Phase One have all but block Hasselblad access to new CCD sensor technology from Leaf.

    Best regards,

    J. Duncan

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