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Thread: Hasselblad Lunar

  1. #101
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    Re: Hasselblad Lunar

    Quote Originally Posted by MikeHlop View Post
    About a month ago I was visiting HB dealear in Singapore. When i've seen empty shelves, i've asked the guy what's going on, where is all the stuff. He said that the shelves are getting ready to take new toys - H5D and Lunar. On my question "Do you really hope to sell that Loonie here", he replied that all first batch, despite hasn't arrived yet but all sold already. Rich folks from Malaysia and Indonesia have got them all pre-ordered

    Agreed with most of you that the camera is at least weird, I must admit that HB has done market research and is selling this strange tool
    I will love to be wrong.
    If the thing sales like crazy I will do the following:

    1. I will be happy for them, and for the Medium format market. Strong Hasselblad is good news.

    2. Eat my words with extra hot sauce, so I remember not to talk that much.

    3. Be concern about humanity love from non sense, and hope Vulcans don't learn about the succeed of the lunar, because if then know, they ain't coming

    Best regards,

    James

  2. #102
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by MikeHlop View Post
    About a month ago I was visiting HB dealear in Singapore. When i've seen empty shelves, i've asked the guy what's going on, where is all the stuff. He said that the shelves are getting ready to take new toys - H5D and Lunar. On my question "Do you really hope to sell that Loonie here", he replied that all first batch, despite hasn't arrived yet but all sold already. Rich folks from Malaysia and Indonesia have got them all pre-ordered

    Agreed with most of you that the camera is at least weird, I must admit that HB has done market research and is selling this strange tool
    I'm not surprised that they sell, particularly in Asia. The question is if they'll they sell enough to become profitable. The more important question is the one about ethics. On one side, they are selling a grossly overpriced, re-packaged consumer camera with run-of-the-mill consumer lenses, while on the other side, they expect us to believe that their H cameras are not overpriced.

    Another question arises as well: When Hasselblad say that "The H-System is largely designed and manufactured by Hasselblad, with Fuji's involvement being limited to finalizing Hasselblad's lens designs and producing the glass for the lenses and viewfinders.", is there as much truth in that as in "Vintage and high-tech Italian design paired with Swedish tradition" (Lunar marketing)? In that case, I wonder how "limited" Fuji's involvement have been. Is the H-system in reality a re-branded Fuji, further developed by Hasselblad?

    "Lunar is the result of meticulous engineering research.
    The impeccable calibration of its body makes it possible for
    Lunar to support both compact and professional DSLR type lenses
    whilst always ensuring excellent balance."

    Lunar catalogue

    Meticulous engineering research by who?
    Last edited by Jorgen Udvang; 30th June 2013 at 20:11.

  3. #103
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    I've downloaded the Lunar catalogue. Of the 84 (!) pages, 8 are reserved for technical information, 2 are about lenses (technical information: focal length and aperture), and non – zero, 0, zilch, nada – about photography. There is a 2 page photo of the ruby thingy though...

    Just when I thought my respect for this project couldn't fall lower, they provide me with the documentation that makes me want to throw up on their "camera".

    Hasselblad is not a camera company anymore. Just forget about them. They're history.

    http://www.hasselblad-lunar.com/medi...-catalogue.pdf

  4. #104
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    Re: Hasselblad Lunar

    Quote Originally Posted by Jorgen Udvang View Post
    I've downloaded the Lunar catalogue. Of the 84 (!) pages, 8 are reserved for technical information, 2 are about lenses (technical information: focal length and aperture), and non – zero, 0, zilch, nada – about photography. There is a 2 page photo of the ruby thingy though...

    Just when I thought my respect for this project couldn't fall lower, they provide me with the documentation that makes me want to throw up on their "camera".

    Hasselblad is not a camera company anymore. Just forget about them. They're history.

    http://www.hasselblad-lunar.com/medi...-catalogue.pdf
    That must be one of the greatest masterpieces in creative writing ever made. 84 pages about a rebadged camera from another manufacturer.

    It's like putting a beer can cooler on a Coors Light (or similar) and selling it as a Goose Island Beer Co. product.

  5. #105
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by Jorgen Udvang View Post
    Hasselblad is not a camera company anymore. Just forget about them. They're history.

    http://www.hasselblad-lunar.com/medi...-catalogue.pdf
    Sad, but true......

  6. #106
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    Re: Hasselblad Lunar

    Quote Originally Posted by Jorgen Udvang View Post

    I am greatly dissappointed they haven't included your Corolla version into their portfolio.


  7. #107
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by T.Karma View Post
    I am greatly dissappointed they haven't included your Corolla version into their portfolio.

    I consider developing a Lexus version as well. It will be identical but obviously carry the Lexus logo, be an ES instead of an S and the shutter button will be covered with leather from the eyelid of Norwegian tigers, an animals so rare that even I hadn't heard about it until this very minute. Price hasn't been decided upon yet, but I expect it to be several hundred dollars cheaper than the Lunar.

    Did I mention that I will get a whole village of Italians, many of whom will possible become designers in the near future, to make sketches for the design of this superb product? I will send them a case of Norwegian aquavit, so that they can get a feel for Norwegian traditions as well. The camera is obviously deeply rooted in Norwegian culture, and a shortened, synthesized version of Edward Grieg's Piano Concerto will play every time it's switched on.

    The pages 284-315 in the catalogue will feature original oil paintings by deceased artists while the following 200 pages will be left blank to symbolise the limitless artistic visions behind this revolutionary new piece of photographic genius.

  8. #108
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    I love it!

    "There would be little point in expanding on the supremacy of the inner workings of the Lunar – it’s a Hasselblad, so it’s a given that the pictures it takes will be stunning."

    Yeah, right

    The whole interview:

    Brummell M 3b00 agazine - Technology - A moment in space and*time

  9. #109
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    Re: Hasselblad Lunar

    Quote Originally Posted by Jorgen Udvang View Post

    ... makes me want to throw up on their "camera".
    Someone in Italy already did that.



    - Marc

  10. #110
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    Re: Hasselblad Lunar

    Hasselblad needs to send all these cameras, and the executives who made it happen ... to the moon.

    Make it all Lunar space debris.

    Bet that would go viral.

    - Marc

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    Re: Hasselblad Lunar

    It is the new world order. Asia has more wealthy individuals with very high net income that one can imagine. It is hard to understand from the point of view of a normal working photographer / hobbyist in the US/EU, but for a Singapore/HK lawyer/banker earning 500k in their mod 30s with very low tax rates spending 6k on a camera its a non-issue.

    I bet Hasselblad calculated very well and this forum's majority view on the matter is just a tiny fraction and one perspective on the photography market.

    Times are changing, money is made and spent in Asia!

  12. #112
    Member Douglas Fairbank's Avatar
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    Wink Re: Hasselblad Lunar

    I am delighted that there is news that the Lunar is selling well and not just in the Asian markets. So much better that the 'company' can benefit from using it's name in this way and hopefully the 'professional' camera development will benefit from the cash injection.
    This thread has been very entertaining, naturally no-one reading this is likely to be in the demographic that the cameras was designed to appeal to so I dont really think the companies direction will be altered by anything said here.
    I cannot see that any other Hasselblad cameras have been devalued as a result of this new camera.
    When all the criticism is over it is possible that some of the styling or concepts of the Lunar will appear elsewhere, I did find that the prototype was a nice camera to hold whereas the NEX7 just did not seem to fit in the hand. I recovered my old 500C with wood to improve it's grip and surprisingly many people commented on it and it will be familiar to you as the camera in the 'Old Horse' advert. The camera is still used everyday.

    Jorgen, could you be goading Hasselblad into letting you have a camera by any chance.
    Classic V, support for Hasselblad V system cameras.
    www.classicv.co.uk

  13. #113
    Senior Subscriber Member Steen's Avatar
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    Hasselblad Lunar


    After all it's nothing but the good old Prestigious Luxury Items strategy.
    There are differences, and there are similarities, but it's pretty obvious that basically Hasselblad is trying to replicate the successful Leica business model.

    They just need to figure out that perhaps they cannot charge an exaggerated major premium for the low-end rebranded products, but only for their own genuine high-end products.
    All beginnings are difficult and so far the artistic impression isn't all that convincing.
    But they will probably figure it out sooner or later, and hopefully before it's too late.




    red dots




    © • captured with Nikon D300 • Carl Zeiss Makro-Planar 2/100mm ZF • 1/1250 sec at f/2 ISO 200 • Capture NX




    © • captured with Nikon D300 • Carl Zeiss Makro-Planar 2/100mm ZF • 1/1250 sec at f/2 ISO 200 • Capture NX




    crop of a screendump from the Hasselblad Lunar catalogue





    crop of a screendump from the Hasselblad Lunar catalogue





    white gloves



    crop of a screendump from Hasselblad tv



    from Leica Rumors







    and the good old Overpriced Prestige strategy
    nothing new here, it's a well proven concept
    (though admittedly it always surprises me how well it works)





    crop of a screen dump from: justluxe dot com

    (The yellow and blue markings are mine)






    crop of a screen dump from: overgaard dot dk

    (The yellow and blue markings are mine)



    ☆ ☆ ☆ ☆ ☆




    I suppose it's true that there will always be a clientele for this type of luxury items.
    Which is why it is too early to rule out that Hasselblad will actually get it rolling before they go bankrupt.
    It depends on how deep pockets the new owners have and how much they are willing to invest in the project.

    Regarded as business cases very interesting to follow, with differences and similarities and all.
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  14. #114
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    It may be a labelled as a luxury brand - doesn't change the fact that "a fool and his money are soon parted".

    2nd hand Leicas are still regarded as valuable, as are vintage Bentleys, Porches etc.

    I cannot see a 2nd hand looney having any value.

    Digital cameras have become consumer items with very short shelf life.

    A gold plated iPod etc dies a quick death.

  15. #115
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    While the Lunar and whatever comes after it may sell and even become profitable, there's one major difference between this product and almost all other famous luxury products: Apart from the Hasselblad logo, there's not a single Hasselblad chromosome hidden in the box. That doesn't change one iota by the repeated claim from Hasselblad that it's built on "Swedish traditions". Leica, Rolex, Ferrari etc. all sell products that are mainly developed by themselves and more often than not with a design that reflects decades of tradition. Rolex and Louis Vuitton are prime examples. Few of their products can be called pretty seen with 21st century eyes, but they are genuine Rolex and LV products with genuine Rolex and LV technology. Those in the market for that stuff will recognise them with closed eyes and their hands tied on their back.

    The Lunar on the other hand is alien technology with a design that doesn't resemble anything Hasselblad have ever done, aimed at a market they have no experience from. Again: They may still succeed, but I can't really see why they should, and the statements in their marketing are so close to outright lies that they are more than dubious from an ethical point of view. That's where the damage to the brand name and their original product line starts, and that's one of the reasons why I would be extremely hesitant to buy a new Hasselblad product these days.
    Things I sell: https://www.shutterstock.com/g/epixx?language=en
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  16. #116
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Jørgen, I could not have put that any better!

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    Re: Hasselblad Lunar

    Quote Originally Posted by Jorgen Udvang View Post
    The Lunar on the other hand is alien technology with a design that doesn't resemble anything Hasselblad have ever done, aimed at a market they have no experience from. Again: They may still succeed, but I can't really see why they should, ..........
    Well said.
    I would like to add that rich customers in Asia may fall for some European brand names. But they are not completely dump and after some time and experience with the products the pendulum may swing into the other direction, hate that was desire before.
    So it is sufficient to say that Hasselblad borrows their faith and surely has to pay interest for that, after some time. ......... and if they are gone in the meantime then other Mfg's will have to reestablish the faith.
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  18. #118
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    Re: Hasselblad Lunar

    I think this is crazy, it's a camera! You guys are all bonkers, sure we all have passion for the tools we use but they are just things.

    Hasselblad is a business like any other, heritage and history don't pay the bills. If medium format could sustain the business and let it grow then I guess that's all they would do, it obviously doesn't though. I doubt that the V has been discontinued due to terrific sales but the bosses just feeling spiteful, it's gone because there's no money in it.

    For me, and I appreciate I don't share the same opinions as a lot of you, if making daft cameras keeps the brand afloat, people buy them and the company stays in business then I'm all for it! I hope they sell loads of them and can continue to shore up the MFD sales, it would be a huge loss to photography in general if the company folded.

    These cameras are obviously not aimed at any of you guys so why not just wish them well and let them get on with it? The release of the lunar will in no way affect the output of any Hasselblad MFD camera, they will still be helping talented photographers produce excellent images.

    I think we should all have a beer and chill out!

    Have a lovely afternoon!

    Mat
    http://matrichardson.com/
    Workshops for 2018! http://www.matrichardson.com/workshops
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    Re: Hasselblad Lunar

    Quote Originally Posted by mjr View Post
    ........ For me, and I appreciate I don't share the same opinions as a lot of you, .......
    These cameras are obviously not aimed at any of you guys so why not just wish them well and let them get on with it?
    Mat
    Because their design, pricing and marketing is obscene and sick by any standard of taste and sense?
    Don't you know that bad taste is contagious?

  20. #120
    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: Hasselblad Lunar

    Time for camera system Darwinism to take place.
    Last edited by GrahamWelland; 1st July 2013 at 15:28. Reason: iPhone spill chocker dumbing down my post
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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  21. #121
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    Re: Hasselblad Lunar

    "A fool and his money are soon parted" doesn't cast doubt on Hasselblad's "producing" the Lunar. Unless you believe that there is a shortage of fools, Hasselblad may well make a great deal of money by this move.

    I'd think that Hasselblad's involvement in this camera is largely in the area of branding and PR: they didn't design the inside. The question is whether Hasselblad's doing this will have any adverse effect of what they used to do: will they continue to develop and produce cameras that their historic customer base would buy? In part, I think that depends on who is running the company, and what their values are. It may be that there's more money (at least in the short term) in making Sony knock-offs than in making "real" Hasselblads.

    Whatever one thinks of Leica's rebadged or designer cameras, Leica kept making Leicas. I hope Hasselblad will do so as well.
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    Re: Hasselblad Lunar

    Quote Originally Posted by mjr View Post
    I think this is crazy, it's a camera! You guys are all bonkers, sure we all have passion for the tools we use but they are just things.

    Hasselblad is a business like any other, heritage and history don't pay the bills. If medium format could sustain the business and let it grow then I guess that's all they would do, it obviously doesn't though. I doubt that the V has been discontinued due to terrific sales but the bosses just feeling spiteful, it's gone because there's no money in it.

    For me, and I appreciate I don't share the same opinions as a lot of you, if making daft cameras keeps the brand afloat, people buy them and the company stays in business then I'm all for it! I hope they sell loads of them and can continue to shore up the MFD sales, it would be a huge loss to photography in general if the company folded.



    These cameras are obviously not aimed at any of you guys so why not just wish them well and let them get on with it? The release of the lunar will in no way affect the output of any Hasselblad MFD camera, they will still be helping talented photographers produce excellent images.

    I think we should all have a beer and chill out!

    Have a lovely afternoon!

    Mat
    I couldn't agree more! Everything has been said that needs to be said and now this thread is getting repetitious and ugly. I love my H4D-60 and it serves my needs very well. Hasselblad, I wish you the best going forward.

  23. #123
    Member Douglas Fairbank's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by stephengilbert View Post
    Whatever one thinks of Leica's rebadged or designer cameras, Leica kept making Leicas. I hope Hasselblad will do so as well.

    Yes, I hope so too.
    The people behind the camera
    Classic V, support for Hasselblad V system cameras.
    www.classicv.co.uk

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    Re: Hasselblad Lunar

    I love my H4D60 as well, and it is a great camera system. I love the lenses, Phocus, and all the pieces and parts. I have also found the the service is world class. However, when you think about it, Hasselblad quit with the V system. The backs are of Imacon heritage, the camera is Fuji, and the lenses are Hasselblad design but are made by Fuji. So one could argue that the current line of H cameras are a cobbled together hodgepodge of parts that make a quite fine digital imaging tool.

    All serious amateurs and professionals know the Lunar was not designed for their needs. The real thorn in our sides is to see an outdated sensor and imaging device that is well past its digital lifespan being sold for such an inflated price. It all seems so unseemly to use the Hasselblad heritage to hawk the brand name for a price. Every Hasselblad owner knows the actual fact that they need money to survive if not thrive, and we are all wanting to see them survive for our own self interests. Maybe even some of us want them to succeed for nostalgic reasons as well.

    It just seems Fuji or Sony or Panasonic or someone could partner with them and bring up to date digital imaging systems they could sell at a fair price (a la Leica) to bring in the added revenue they need. To many of us, it seems they are simply trying to cash in the name to pay for their investment. That may work short term, but we are pulling for Hasselblad to succeed in the long run.

    Greg

  25. #125
    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: Hasselblad Lunar

    It seems a shame that they're looking at a different demographic today. Rebadging other cameras and lenses isn't new, my XPan and lenses is a Fuji TX1 system reskined after all, but at least they didn't mark it up 7x and wrap it up in complete bull$$$t.

    As Stephen said, at least Leica's bling 'specials' were versions of their own real cameras and even then not so outrageously overpriced compared to Hasselblad pushing the limits. In the case of the PanaLeicas they are premium priced but not stupidly priced.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"

  26. #126
    Senior Member MaxKißler's Avatar
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    Re: Hasselblad Lunar

    Quote Originally Posted by Douglas Fairbank View Post
    I think it's sad that a camera manufacturing company doesn't even care about the images on their website (not all of course). The "people behind the camera" look like really nice guys who deserve a much better representation.
    I'm sorry, but IMHO these portraits of their employees are just horrible. It looks like they were shot on the fly with something like a Sony NEX camera ( ).

    No seriously, it doesn't have to be very complicated but at least not mixing different like sources with different colour temperatures would be appropriate.
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    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    I think the "people behind the camera" says it all - an average < 1 year experience with HB.
    It seems that marketing and not the product is the actual issue.
    To me HB has ceased to be a serious photographic manufacturer.
    This is quite unlike Leica, where there is a premium price - but there is a passion for optical perfection and photographic experience.

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    Re: Hasselblad Lunar

    Quote Originally Posted by Swissblad View Post
    To me HB has ceased to be a serious photographic manufacturer.
    I agree.

    I've been a flag-waving card-carrying Hasselblad user since 1970.
    My last purchase was a CFV-39 digital back.

    That will be my last Hasselblad purchase.

    - Leigh

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    Re: Hasselblad Lunar

    Quote Originally Posted by Swissblad View Post
    Sad, but true......
    Disagree, I don't see any other thing but Cameras, scanners and related equipment on their site.

    This, for me, reads like propaganda or FUD or overwhelming frustration. The made what seems to me a very bad decision.

    You can argue they are turning into a Luxury collectable camera company.
    But saying, "forget about " and "they are not a camera company" appears to be coming from a different source than factual analysis.

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    Re: Hasselblad Lunar

    Quote Originally Posted by jduncan View Post
    You can argue they are turning into a Luxury collectable camera company.
    I think this is just part of the story.

    If we look closer at the VM Cap website we may conclude that:

    1. Ventizz Capital Fund IV L.P. bought Hasselblad in June 2011 because:
    - it is an iconic brand for more than 50 years
    - the extraordinary quality of the company’s products became famous in 1962 when Hasselblad cameras were selected for NASA space missions, which resulted only a few years later in the first world-renowned images taken on the moon
    - there is a strong increase in demand worldwide for Hasselblad cameras, particularly in Asia

    2. Ventizz Capital Fund IV L.P. bought Hasselblad to:
    - provide it with additional capital for growth strategy
    - support it and its management team in entering new market segments

    3. The goal of Capital Fund IV L.P. is:
    - three to six year investment horizon through to a trade sale or IPO

    Source: Vorndran Mannheims Capital - Press and Vorndran Mannheims Capital Advisors GmbH

    The VM Cap investment process is described so that after buying a new company (as Ventizz Capital Fund investment) the following steps are taken:
    1. care and support, 2. financing of growth and finally 3. exit (IPO / trade sale).

    The sole purpose of VM Cap funds is therefore to make profit for its investors (the funds shareholders) through a trade sale or IPO of the bought company after 3 to 6 years of investing in it.

    According to VM Cap company presentation http://www.vmcap.de/en/download/1306...ntation_en.pdf (see page 7) Ventizz Capital Funds I and II have already fully exited and Fund III is in the process of selling its investments for a profit.

    To me, the future of Hasselblad therefore looks something like this:

    1. 2011 - 2012: market research (particularly with focus on Asia)
    2. 2013 - 2014: launch of new products and entering new market segments particularly in Asia (luxury consumer products); building a luxury brand
    3. 2015: selling Hasselblad to Sony
    Keeping film photography and printing alive!
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  31. #131
    Senior Member Swissblad's Avatar
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    Re: Hasselblad Lunar

    Tibor, you have s good point there.

  32. #132
    Subscriber Member Jorgen Udvang's Avatar
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    Re: Hasselblad Lunar

    But why would Sony buy it? Not because of the Lunar. That's their own camera. Not because of the H-system. That's a Fuji, one of their competitors. The brand name? They already rent the Zeiss name when needed, but buy a "luxury" brand when their own name is one of the most recognised in the world? I doubt it.

    Fuji might have been interested before the Lunar, but buying a company that uses a camera from a competitor as basis for their most prominent marketing effort is probably out of the question.

    Zeiss? If Zeiss were interested, the Lunar would have had Zeiss lenses. This is what strikes me as the most odd thing about this whole spectacle: Hasselblad had a close relationship with Zeiss almost since the beginning of time. Zeiss do make lenses for Sony, the source for the Lunar. Still, Hasselblad have chosen cheap, run-of-the mill lenses for the camera. Using Zeiss lenses would have been such an obvious thing to do for a luxury product. The only reason I can see is if Zeiss is as appalled by the whole project as many of the members of this forum. I wouldn't be surprised.

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    Re: Hasselblad Lunar

    i dont understand the agitation about this lunar thing, i mean i agree with most people who criticize hasselblad for the lunar, but relax.
    if too rich people need to waste their money on stuff they dont need(and most do that all the time)... good for hassel...not bad for you, is it?

    i dont care about this camera, like most people who understand at least a bit about photography and technical aspects

    cheers
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    Senior Subscriber Member Steen's Avatar
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    Hasselblad Lunar


    We are just having a nice time talking together, exchanging our opinions and our hopes for the company.

    I believe all participants here care about the old and venerable company and think it deserves a better fate than just ending up with the usual trivial 'overpriced luxury' business model.

    A lively conversation is not a bad thing, and actually it doesn't happen too often these days
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    Re: Hasselblad Lunar

    Quote Originally Posted by Jorgen Udvang View Post
    But why would Sony buy it? Not because of the Lunar. That's their own camera. Not because of the H-system. That's a Fuji, one of their competitors. The brand name? They already rent the Zeiss name when needed, but buy a "luxury" brand when their own name is one of the most recognised in the world? I doubt it.

    Fuji might have been interested before the Lunar, but buying a company that uses a camera from a competitor as basis for their most prominent marketing effort is probably out of the question.

    Zeiss? If Zeiss were interested, the Lunar would have had Zeiss lenses. This is what strikes me as the most odd thing about this whole spectacle: Hasselblad had a close relationship with Zeiss almost since the beginning of time. Zeiss do make lenses for Sony, the source for the Lunar. Still, Hasselblad have chosen cheap, run-of-the mill lenses for the camera. Using Zeiss lenses would have been such an obvious thing to do for a luxury product. The only reason I can see is if Zeiss is as appalled by the whole project as many of the members of this forum. I wouldn't be surprised.
    I will not say that the 35-90 is "cheap, run-of-the mill", but you rise interesting points.

    Now, in the other hand, "Sony" is a tinny part of Tibor argument.
    So maybe it won't be to Sonny.

    In a dream word it will be Phase One, or someone that buys Phase One too.

    But I agree with you that I don't see a clear buyer.
    They can also go the to the Stock Exchange as Tiber says.

    Best regards,

    James

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    Re: Hasselblad Lunar

    Quote Originally Posted by jduncan View Post
    I will not say that the 35-90 is "cheap, run-of-the mill", but you rise interesting points.

    Now, in the other hand, "Sony" is a tinny part of Tibor argument.
    So maybe it won't be to Sonny.

    In a dream word it will be Phase One, or someone that buys Phase One too.

    But I agree with you that I don't see a clear buyer.
    They can also go the to the Stock Exchange as Tiber says.

    Best regards,

    James
    He wasn't talking about the Hasselblad designed/Fuji made lenses like the HCD 35-90 which is superlative. He was referencing the Sony made consumer level zoom on the Lunar which is mediocre ... especially at these prices.

    - Marc

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    Re: Hasselblad Lunar

    Wasn't Leica interested / rumoured to be interested at one point?

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    Re: Hasselblad Lunar

    Sony buying Hasselblad at the end was just my speculation. It could be anyone really.

    I don`t know if you are familiar with the new Victor magazine by Hasselblad VICTOR by Hasselblad It is big, hardback with high quality glossy printed photographs for just 20 EUR. More a book than a magazine. I have both the Victor Photography Book 1 and 2 and they are really good. I think this move from digital Victor magazine back to a printed one is also a part of their strategy to move to a luxury segment of the market. Imagine these books as coffee table books in jewelry stores, high fashion stores (like Gucci, Prada, ...) and their own Hasselblad photo stores. However, contrary to the Lunar move this one is not expensive and IMHO actually quite good. I must say I prefer a printed magazine / book to a digital one.

    And BTW the Lunar ad is of course featured in both Victor Photography books as are a few more ads for luxury fashion (like Gucci). The ads are placed just at the begining and end of the book (I think just 4 or 6 pages of ads in total).

    So I think Hasselblad is a very strange photographic brand at the moment but I also expect it will be clear where it is headed within the next 6 months or so.
    Keeping film photography and printing alive!

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    Re: Hasselblad Lunar

    Quote Originally Posted by Steen View Post
    We are just having a nice time talking together, exchanging our opinions and our hopes for the company.

    I believe all participants here care about the old and venerable company and think it deserves a better fate than just ending up with the usual trivial 'overpriced luxury' business model.

    A lively conversation is not a bad thing, and actually it doesn't happen too often these days
    Thanks for putting it into perspective Steen

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    Re: Hasselblad Lunar

    Quote Originally Posted by Tibor View Post
    Sony buying Hasselblad at the end was just my speculation. It could be anyone really.

    I don`t know if you are familiar with the new Victor magazine by Hasselblad VICTOR by Hasselblad It is big, hardback with high quality glossy printed photographs for just 20 EUR. More a book than a magazine. I have both the Victor Photography Book 1 and 2 and they are really good. I think this move from digital Victor magazine back to a printed one is also a part of their strategy to move to a luxury segment of the market. Imagine these books as coffee table books in jewelry stores, high fashion stores (like Gucci, Prada, ...) and their own Hasselblad photo stores. However, contrary to the Lunar move this one is not expensive and IMHO actually quite good. I must say I prefer a printed magazine / book to a digital one.

    And BTW the Lunar ad is of course featured in both Victor Photography books as are a few more ads for luxury fashion (like Gucci). The ads are placed just at the begining and end of the book (I think just 4 or 6 pages of ads in total).

    So I think Hasselblad is a very strange photographic brand at the moment but I also expect it will be clear where it is headed within the next 6 months or so.
    Tibor, you could be right but honestly I am not so sure about Hasselblad anymore. It takes more than money to build a company and to design successful products. You have to have corporate vision & leadership, neither of which I am seeing a whole lot of from Hasselblad anymore. Sad. Very sad.

    When the best thing you can point to is VICTOR, in the day and age when print media is dying so rapidly publishers are chasing each other to the bottom, you seriously have to wonder.... I love the book, don't get me wrong. I just have to wonder can it ever be more than a beautiful but costly marketing piece that is questionable how many cameras it moves?
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    Re: Hasselblad Lunar

    Quote Originally Posted by Chuck Jones View Post
    It takes more than money to build a company and to design successful products. You have to have corporate vision & leadership.....
    I think this is what bothers us HB devotees the most. (or VMOST in business terms)

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    Re: Hasselblad Lunar

    Quote Originally Posted by Chuck Jones View Post
    It takes more than money to build a company and to design successful products.
    That was true 50 years ago.

    Today, with multitudes of potential customers worldwide who have way more money than they can ever spend, all it takes is a recognized name and an advertising budget.

    - Leigh

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    Re: Hasselblad Lunar



    $700 camera



    $7,000 camera



    Photos borrowed from the marketing material of Fujifilm and Hasselblad.
    Things I sell: https://www.shutterstock.com/g/epixx?language=en
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    Re: Hasselblad Lunar

    A picture says more than thousand words. LOL

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    Re: Hasselblad Lunar

    I'll take 10 Fujis !
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"

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    Hasselbling Lunar


    The positive aspect of this whole fashion boutique trend in photographic equipment is that next time I accompany my wife to The Boutique, I can try to ask for a new camera instead of the usual new croquet shoes



    ©lick for actual pixels


    © • Nikon D800E • AF-S Nikkor 1.4/85mm G • 1/125 sec. at f/2.8 ISO 100 • Lightroom 4.4





    © • Nikon D800E • AF-S Nikkor 1.4/85mm G • 1/250 sec. at f/2.8 ISO 100 • Lightroom 4.4
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    Re: Hasselbling Lunar

    Quote Originally Posted by Steen View Post
    The positive aspect of this whole fashion boutique trend in photographic equipment is that next time I accompany my wife to The Boutique, I can try to ask for a new camera instead of the usual new croquet shoes



    ©lick for actual pixels


    © • Nikon D800E • AF-S Nikkor 1.4/85mm G • 1/125 sec. at f/2.8 ISO 100 • Lightroom 4.4





    © • Nikon D800E • AF-S Nikkor 1.4/85mm G • 1/250 sec. at f/2.8 ISO 100 • Lightroom 4.4
    I need this shoes ...

  48. #148
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    Re: Hasselbling Lunar

    Quote Originally Posted by Stan ROX View Post
    I need this shoes ...
    Those on the top picture or the other ones?

    Chris

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    Re: Hasselblad Lunar

    Quote Originally Posted by fotografz View Post
    He wasn't talking about the Hasselblad designed/Fuji made lenses like the HCD 35-90 which is superlative. He was referencing the Sony made consumer level zoom on the Lunar which is mediocre ... especially at these prices.

    - Marc
    Thanks for the clarification.

    James

  50. #150
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    Re: Hasselblad Lunar

    This may have been mentioned earlier but I see this introduction to be in the same line of thinking as the Nokia decision to start Vertu. Who would have thought that taking a cell phone and covering it in gold and diamonds would make it a piece of jewelry and not an electronic device.

    The main issue, I believe, is that these ultra glam approaches (like Vertu) discount the underlying tool/device in favor of a precious metal or rare wood handle.

    Leica has been successful at this because the instrument comes first!

    Hasselblad could have made a uniquely designed device that utilized a state of the art photographic instrument inside and the premium price would be seen as acceptable. Instead, they went for a NEX-7 and added a new shell.

    In any event, this camera wasn't made for photographers so I suppose it doesn't really matter.

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