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Thread: Rumor re New Sony Hasselblad Sensor

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    Rumor re New Sony Hasselblad Sensor

    There is a very interesting rumor about a new, state of the art MFD sensor that Hasselblad is working on with Sony. sonyalpharumors. This site has proven to have good sources in recent years, but it's still at the rumor stage.
    A "select" group of posters here in the Medium format Digital Forum has been obsessed and incessant about the first products of the collaboration between Hasselblad and Sony, the Lunar and the Stellar, that are irrelevant to medium format digital. What they have completely missed (and probably really don't care about) is that the collaboration between Hasselblad and Sony extends to Hasselblad's medium format products. It just so happens that the leading designer of digital camera sensors in the world is Sony, and no company is better positioned to develop a revolutionary sensor for an H5 or some altogether new body.
    Let's hope this is even somewhat true. Medium format digital has been at a plateau for quite some time.

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    Re: Rumor re New Sony Hasselblad Sensor

    Actually, we have seen the result of the Hasselblad Sony collaboration. None of it has to do with Hasselblad's tradition line of medium-format cameras and simply cosmetic changes to existing Sony consumer cameras.

    The medium-format market is so small, it will most likely not interest Sony. Naturally Sony is not doing well, but the MFD market is not something that is going keep a large company afloat. The time and money to invest in large sensors for specialized cameras will probably be a deal killer for Sony that needs volume to make it work for them.

    BTW, while Kodak is out of business, I believe the company that made their sensor is still in business:

    TrueSense Photography

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    Re: Rumor re New Sony Hasselblad Sensor

    Although the disappointing and downright embarrassing release of the Lunar and Stellar suggest otherwise I think the rumor you mentioned is plausible.

    Hasselblad has continuously been refining their H line of cameras and lenses and their focus has been on their quasi integrated digital cameras, the H5D being the latest. They just need a new sensor or sensors to completely update the cameras and introduce best in class functionality and IQ. A MF size Sony cmos sensor would do just that.

    Phase One is releasing a new camera in the spring I believe and their current backs are the best in the business. So 2014 will be quite interesting indeed.

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    Re: Rumor re New Sony Hasselblad Sensor

    I truly hope you folks are right. It's very disheartening watching hasselblad at the moment and to be honest the likes of phase one/leaf need credible competition.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Re: Rumor re New Sony Hasselblad Sensor

    I suspect it will have surround sound !!
    My suspicion is that sony will derive all the marketing advantages from the deal but the final product might not be something that would enrapture the masses especially if both canon and nikon come up with their own versions.

    The difference in price (leave aside the glass issue) may become the deal-breaker.

    IMO, the only thing that will resuscitate hasselblad at this stage is pure genuine in-house genius that can wow the world in its own right.
    Collaborations inflate prices.

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    Senior Member MaxKi▀ler's Avatar
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    Re: Rumor re New Sony Hasselblad Sensor

    It'll just be a rebranded A7/A7r. Though I do hope that I'm wrong.
    http://maxkissler.com/
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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by jerome_m View Post
    Sony may well develop sensors for Hasselblad... or not, but the constraints on developing electronic components make it unlikely that Sony would use a revolutionary technology in a large sized sensor first.
    IOW: a cmos sensor with individual pixel shutters may be developed (or not, we don't know), but in a small sensor first.
    I don't think that any revolutionary technology is being proposed or rumoured here - the only 'revolution' would be taking a standard commercial CMOS CFA'ed imager design, scaling it up a bit, and producing it in a size larger than 35mm format.

    I'd love to see that happen, and don't care who does it. Once it's done, it will spread to the whole MFD market (or what remains of it).

    The only customization of the design that would be desirable is a modification of the CFA spectral bandpasses, bringing them more into line with the type of colour response that MFD is noted for.

    Ray

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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by MaxKi▀ler View Post
    It'll just be a rebranded A7/A7r. Though I do hope that I'm wrong.
    Whether you are right or wrong that territory is already covered.

    Watch at 15.24: Sony A7 vs. A7R Hands-on Review - YouTube

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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by ondebanks View Post
    I don't think that any revolutionary technology is being proposed or rumoured here - the only 'revolution' would be taking a standard commercial CMOS CFA'ed imager design, scaling it up a bit, and producing it in a size larger than 35mm format.

    I'd love to see that happen, and don't care who does it. Once it's done, it will spread to the whole MFD market (or what remains of it).

    The only customization of the design that would be desirable is a modification of the CFA spectral bandpasses, bringing them more into line with the type of colour response that MFD is noted for.

    Ray
    Agree, scaling a bit it's an understatement .
    I am a little concern about the transition in one sense: Medium format cameras are tuned to highlight recovery, cmos sensors (in particular the Nikon ones) are excellent at shadow recovery. I am not sure if this is a exposure program election or a CMOS vs CCD effect. For professionals that normally control the light the medium format tuning is arguably better. For the ones that can't (like landscape photographers) I am not so sure.

    Best regards,

    J. Duncan

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    Re: Rumor re New Sony Hasselblad Sensor

    This thread is really interesting to me, as I am heavily invested in Hasselblad lenses.
    To me the future of medium format is not in more megapixels, but in allowing the camera to perform many of the commonplace SLR functions such as true live view.
    I think I am correct that the Nikon D800 employs a Sony sensor. The Sony sensor has allowed Nikon to leap frog the industry.
    If Hasselblad has a true technical relationship with Sony, the results could be a real game changer
    Of course if the sensor is too advanced my Hasselblad lenses may not be good enough
    INTERESTING SUBJECT
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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by ondebanks View Post
    I don't think that any revolutionary technology is being proposed or rumoured here - the only 'revolution' would be taking a standard commercial CMOS CFA'ed imager design, scaling it up a bit, and producing it in a size larger than 35mm format.

    I'd love to see that happen, and don't care who does it. Once it's done, it will spread to the whole MFD market (or what remains of it).



    Ray
    Did we read the same "article"?

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    Re: Rumor re New Sony Hasselblad Sensor

    hm... was there a very interesting comment by dougpeterson regarding who's gonna release a revolutionary sensor (and that is not H or S!), but then mysteriously disappeared, or was I dreaming again?....
    Uladzimir

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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by Januarys_LP View Post
    hm... was there a very interesting comment by dougpeterson regarding who's gonna release a revolutionary sensor (and that is not H or S!), but then mysteriously disappeared, or was I dreaming again?....
    no, it was there, it was the first post.

    Personally, I would like to see more competition in the medium format space, i think the products that are there are wonderful and amazing, but a little too pricey. Also, i'm of the belief that Nikon/Sony full frame 36mpx sensor can't get much higher mpx without increasing the sensor size. It's diffraction limited very early on.

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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by hcubell View Post
    Did we read the same "article"?
    I confess that I didn't read it until now! I thought it was the usual recurrent rumour about making standard CMOS sensors larger for MFD.

    Well, individual pixel exposure times WOULD be revolutionary...and it's even more unexpected that they would be first released in MFD...why didn't you mention it at the top of this thread? I'd have yelled it out!

    Ray

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    Re: Rumor re New Sony Hasselblad Sensor

    Hey, what happened to the dougpeterson post?

    Did he say more than he should have?


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    Re: Rumor re New Sony Hasselblad Sensor

    You didn't see nothing.
    Doug Peterson , Digital Transitions | Email
    Dealer for: Phase One, Mamiya Leaf, Arca-Swiss, Cambo, Eizo, Profoto
    Office: 877.367.8537. Cell: 740.707.2183

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    Re: Rumor re New Sony Hasselblad Sensor

    I am really agnostic as to whether it's Hasselblad or Phase that is the first to bring out a groundbreaking new sensor. I use both. I have no brand loyalty. However, there is a significant group that use Phase One backs and cameras and/or just hate Hasselblad, and they would be apoplectic if it were hasselblad that pulled it off. That would be amusing to watch!
    hcubell
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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by KeithL View Post
    Hey, what happened to the dougpeterson post?

    Did he say more than he should have?

    In essence, what did it suggest? Just out of interest, of course. I can't afford to even dream about buying into MFD this year!

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    Re: Rumor re New Sony Hasselblad Sensor

    Doug meant you didn't see nothing..."Period"
    Stanley

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    Re: Rumor re New Sony Hasselblad Sensor

    > You didn't see nothing.

    Rats! I'm always late to the party after the good food is gone!
    I guess I'll have to wait until next year then, but how when? PMA or Photokina?

    And how does Leica buying Sinar fit into this musical chairs thing?

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    Senior Member MaxKi▀ler's Avatar
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    Re: Rumor re New Sony Hasselblad Sensor

    Quote Originally Posted by stngoldberg View Post
    Doug meant you didn't see nothing..."Period"
    Stanley
    Maybe what he actually meant was "You won't be seeing anything"...

    I'm certainly not an expert on this, but I've come to the impression that CCD sensors have reached the top of their potential. This is as good as it gets. Maybe there will be an increase of half a stop dynamic range someday but I think that's it in terms of image quality. And to be honest: I'd be perfectly fine with that.

    Will CMOS sensors change anything in regards to image quality? I certainly doubt it. Ease of use, yes. Maybe we'd gain better ISO performance but all in all I don't think my photography would immensely benefit from a CMOS based camera system. So far, from all the cameras I've ever used, I never got along with the ones that had CMOS sensors in them.

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    Re: Rumor re New Sony Hasselblad Sensor

    The technology, individual exposure for each pixel, would obviously depend on an electronic shutter, making the sensor useable for a lot of cameras/applications. Although this may or may not be a joint development project between Sony and Hasselblad, I somehow doubt that the sensor will be exclusive for the latter. This technology will be even more interesting for smaller sensor where limited DR is still an issue, like in mobile devices. Sony is in this for the money, and making a sensor for a few H-series bodies won't gain them much more profit per year than they make from making Xperia devices the first ten minutes after lunch break. But again: these are positive rumours and particularly if they can get Hasselblad out of their self inflicted Lunar shadow.

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    Re: Rumor re New Sony Hasselblad Sensor

    What was Doug Peterson's comment that he deleted? Can anyone fill me in?
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