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Thread: The Future of Phase One

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    Senior Member stephengilbert's Avatar
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    The Future of Phase One

    Kevin Raber of Luminous Landscape interviews Henrik Håkonsson of Phase One: PhaseOneFuture_March2014

    Håkonsson is somewhat opaque (e.g., Q: Should we be buying tickets for Fotokina this year? A: Many manufacturers will be showing interesting products, etc.), but it's probably worth looking at.

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    Re: The Future of Phase One

    WWwwhat? No consumer camera division? No wood hand-grips or leather wrapped camera bodies?

    I'm so outta here.


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    Re: The Future of Phase One

    Hoping for the rare one-off Bubinga wood with platinum fittings.....

    Bob

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    Re: The Future of Phase One

    (Someone had to say it..) exotic virgin bovine scrotum in designer colors
    Don Libby
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    Re: The Future of Phase One

    Don,

    Surprised that a virgin bovine scrotum would cover LF and MF ....

    Must be limited to non-Temperate Zones...

    Although historically the majority of these exotics did not sell well in the Nordic climes.....


    Bob

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    Re: The Future of Phase One

    "Someone had to say it."

    And who would we expect that someone to be?

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    Re: The Future of Phase One

    Quote Originally Posted by kdphotography View Post
    WWwwhat? No consumer camera division? No wood hand-grips or leather wrapped camera bodies?

    I'm so outta here.

    Isn't the DF a pimped out Mamiya 645?
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    Re: The Future of Phase One

    I likes the arca, but found the DF to be just a flurry of disappointments.
    They might be happy to play in the tech camera field, but if they want to do a dslr, then they damed well ought to design a competant one.
    -bob
    Last edited by Bob; 9th March 2014 at 18:19.
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    Re: The Future of Phase One

    He hinted at the new camera being built from the ground up as a digital solution so hopefully that means no Mamiya 645 DNA.

    Btw, wasn't the Leica S designed from scratch as a purely digital platform too?
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Re: The Future of Phase One

    Quote Originally Posted by GrahamWelland View Post
    He hinted at the new camera being built from the ground up as a digital solution so hopefully that means no Mamiya 645 DNA.

    Btw, wasn't the Leica S designed from scratch as a purely digital platform too?
    I was thinking the same thing…

    He might not know the Leica S exists.

    Perhaps that is why C1 does not support it...

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    Re: The Future of Phase One

    No Mamiya dan would be a good start, but I am waiting to see what they actually do.
    My patience ran out about a year ago.
    -bob

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    Re: The Future of Phase One

    Quote Originally Posted by JorisV View Post
    I was thinking the same thing…

    He might not know the Leica S exists.

    Perhaps that is why C1 does not support it...
    To him the Leica is no competition since it has an inferior sensor compared to every back PhaseOne makes.

    The Leica S is an excellent body and amazing lenses looking for a sensor. Leica should put the sony 50mp CMOS sensor in the Leica S right now.

    I think the interview was good and somewhat productive. We can expect some new lenses and a camera body from Phase very soon. He hinted that the newer lenses are going to be for portrait / wedding use which leads me to believe they are going to be in the 80-150mm range. That is a range well covered in the phase lens product line. It is weakest in the wide angle range. I would love to see a 24mm with excellent image quality that is also easy to filter. Maybe a 30mm also.

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    Re: The Future of Phase One

    Quote Originally Posted by Ken_R View Post
    To him the Leica is no competition since it has an inferior sensor compared to every back PhaseOne makes.

    The Leica S is an excellent body and amazing lenses looking for a sensor. Leica should put the sony 50mp CMOS sensor in the Leica S right now.

    I think the interview was good and somewhat productive. We can expect some new lenses and a camera body from Phase very soon. He hinted that the newer lenses are going to be for portrait / wedding use which leads me to believe they are going to be in the 80-150mm range. That is a range well covered in the phase lens product line. It is weakest in the wide angle range. I would love to see a 24mm with excellent image quality that is also easy to filter. Maybe a 30mm also.
    Leica has always done their own thing and IMO they surely are not going to put the Sony sensor in their camera just because everybody else does. Besides that I also think that not necessarily every MF camera needs to be turned into a high MP camera that can only be shot with a tripod and that is only suitable for landscape, architecture, product and reproduction. The strength of the Leica is precisely that it can be used in a rather candid way. Going towards too many MP would potentially take away that strength.

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    Re: The Future of Phase One

    Quote Originally Posted by Ken_R View Post
    To him the Leica is no competition since it has an inferior sensor compared to every back PhaseOne makes.
    Be careful with those sweeping absolutes. The Leica actually has a better Kodak sensor than the previous-generation Kodak sensors in the P45+ (still a current P1 product) and P30+ (only recently discontinued).

    And the Leica does cleaner long exposures better than any of the P1 Dalsa backs, with the exception of the IQ260. (It would be even better if only Leica would eliminate their stupid long exposure upper limit!)

    Ray

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    Re: The Future of Phase One

    My take away is pretty much, "as expected". The real interview needs to be with Silverfleet, they own the company. The video to was no new news just some hyperbole feel good talk. We might have something by Photokina, a real new camera body, something other than the DF+ a 4995.00 camera body with 1 AF point and overall design from over 5 years ago or more. I get a bit tired of all the "feel good" type interviews and videos. Silverfleet is out for a profit, and they will call the shots, make the plays, they own the company now. Anyone who for some reason doesn't want to believe that can keep on drinking the koolaid.

    The time for this was a while back, maybe a day or so after the announcement. Maybe Phase One, could have looked up all of the Value add owners and sent out a letter, a statement, anything. Maybe a phone call, to photographers that been investing with the former Phase One company for the past 6 years? Surly the former Phase One has some type of list?

    So far SilverFleet/Phase One has done well with the IQ250 in getting out the first MF CMOS camera. They are shipping a product that seems to work great with a DF+ and standard designed lenses, and OK with a tech camera solution. They did their homework it seems and have a product that can be shot/tested/and compared to.

    The other two players:

    Hassi, well they finally announced theirs with a lower price, and with lower features. NO live view (pretty much standard with any CMOS camera, but maybe with firmware in the future). A LCD with the same resolution as a Fuji X-E1, (no upgradeable in the future). A chip that can easily take 1 hour exposures (we can get 12 minutes). If I was a Silverfleet/Phase One/dealer I would love that conversation. 28K? I can't imagine trying to zoom into 100% from a 50MP CMOS chip on a LCD with that low a resolution. It's pretty worthless on the X-E1 and it's only 16MP. Guess what, it's the same Sony chip, we all know what it can do and so far Hassi as announced quite a bit less function.

    Pentax, so far they are playing the game just like they did with the 645D. (which was probably talked about 3 years before it finally shipped and when it did the magic window was missed) No wonder Silverfleet/Phase One is not too concerned. The 645DII was at WPPI, or was it? Did it power on or did it not? Did it have a price or did it not? Will it be released in 2014 or maybe 2015 (which by the time will be a bit late as maybe even Canon will have a new 40 to 50MP chip, or maybe not). Now is the time Pentax.

    Paul C
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    Re: The Future of Phase One

    Quote Originally Posted by ondebanks View Post
    Be careful with those sweeping absolutes. The Leica actually has a better Kodak sensor than the previous-generation Kodak sensors in the P45+ (still a current P1 product) and P30+ (only recently discontinued).

    And the Leica does cleaner long exposures better than any of the P1 Dalsa backs, with the exception of the IQ260. (It would be even better if only Leica would eliminate their stupid long exposure upper limit!)

    Ray
    I used a Leica S recently and compared to the current crop of IQ backs (I was referring to the current models not past models) the sensor just feels a tad dated. The camera and lenses themselves are superb and the sensor is competent if used right but at the limits it is not as good as the newer dalsa sensors and obviously not as good as the Sony 50MP Cmos sensor.

    The Leica sensor is not horrible by any means, beautiful images can be made with it. But if you are the person that constantly pushes the technical limits of the digital cameras you use then you are better served by other digital cameras. That is all.

    It is a shame because otherwise the Leica S (and the S2) are awesome cameras.

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    Re: The Future of Phase One

    Gents,

    Interesting to read above posts...

    Allow me to first state clear, that Phase One vs. Leaf back is in my view with much respect a personal preference. I believe it should remain so of equal level also under P1.

    Is it??? ...

    1) To hear lead of P1 say Leaf is 2nd best seem arrogant, wrong and misinformed. Is this really how Leaf is viewed and cared by P1, into making Leaf a second quality brand???

    2) Having viewed results from Credo 80 I am not impressed and am of view it did not measure up to my AFiII-12 (AptusII for Hy6, 80MP). Never mind that I also find the AFi to look also cooler on the camera... Important to my eye, the colors of Credo are significantly less appealing and like bleached, and files significant less sharp. Now this may be personal view and preference, but in fact AFiII-12 made me prematurely give up on the colors of, and on, slide film because of the very pleasing rendering of colors, fine gradation of colors, and the ability to render highlight transitions in post. I do not experience this with Credo 80, nor did I with my prior Aptus 65. If I understand correct, Credo internals are identical to IQ. Thus in my view, they do need to distinguish Leaf into what it was with the AFi/Aptus lines of stellar colors, sharpness, making it more into ehhh... Leaf.

    3) Open platform? Phase One is NOT. Interestingly, in spite of the legal case against Hassy a few years back, P1 backs remain closed against AFi/Hy6 platform. Is that not tad "odd"???

    4) Interesting read of the complaints in above posts of DF+. I gave up on AFDIII to point of totally unhappy with my Mamiya 645 system for Aptus 65. I switched to Hy6 system. What a difference. Tolerances are more precise since the camera was designed for digital (though also works with film). Lenses are sharp as . Hy6 was also a work jointly by Leaf, Sinar and F&H (Rolleiflex) and is a plain joy to work with. Should it not be, that if P1 really want to be and provide the best, they should support the arguably best camera out there with P1 backs??? Perhaps even add DHW as joint partner?? This is interesting also from point of what I heard the rights to Hy6 are owned by Leaf, thus indirectly by P1...

    5) Leaf Aptus/AFi display remains largest still... why is the Credo display not same classic Leaf size 6x7cm??? Iphone interface in spite, I prefer my larger display (also rotating sensor is a must for Hy6, tilt display preferred)...

    6) Reason I dropped Mamiya 645 AFDIII system was due to not finding it acceptable for tolerances, unacceptable support/repair from factory in Japan (do not start me on my old LuLa post 'ZD has Problem'...)... thus I find the Mamiya-Leaf branding as tad a marriage between a bad and the stellar Leaf, thus to dislike and even attempt at degrading the Leaf brand. Smart marketing???

    7) One good thing happened when Phase One overtook Leaf and one I do praise and appreciate very much: Captue One for Leaf RAW files. That ROCKS, thank you very much and well done!!! .

    In other words, my 2c worth of frank opinion are tad mixed... Yet may I dare to be bold and ask, should perhaps P1 step down with feet on ground?
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    Re: The Future of Phase One

    Finally found the time to watch this earlier today.

    This cosy (and that's putting it mildly) relationship between LuLa and Phase One is not beneficial to any party - least of all those who hand over hard earned cash for the product.

    Publishing fawning advertorials such as this is, frankly, a disgrace.
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    Re: The Future of Phase One

    Quote Originally Posted by Ken_R View Post
    I used a Leica S recently and compared to the current crop of IQ backs (I was referring to the current models not past models) the sensor just feels a tad dated. The camera and lenses themselves are superb and the sensor is competent if used right but at the limits it is not as good as the newer dalsa sensors and obviously not as good as the Sony 50MP Cmos sensor.

    The Leica sensor is not horrible by any means, beautiful images can be made with it. But if you are the person that constantly pushes the technical limits of the digital cameras you use then you are better served by other digital cameras. That is all.

    It is a shame because otherwise the Leica S (and the S2) are awesome cameras.
    This seems to be an different view than Nick Rains's:

    I have been using the S2 for over two years and can attest to the S-System lenses being just stunning - better than anything I have ever used which includes, Hasselblad, Fujinon, Rodenstock, Schneider, Pentax 67, Mamiya, Olympus, Canon, Nikon etc etc. The 120 macro is crazy sharp with a superb bokeh - I'd love to put it on some sort of hi-res MDB like an IQ280 to see what it can really do.

    One thing to consider regarding cost is that they are virtually future proof - the 37.5MB sensor in the S2 and S does not come close to doing justice to the lenses' resolving abilities. Anything they might bring out with a higher pixel count will work with these lenses, and they are built to last too. I'd wouldn't be surprised if they would resolve fully on a sensor of over 120MP.

    I am still waiting to get my hands on the new 24mm, in fact any of the new stuff. It's slow arriving in Australia, the M240 has only just arrived but I expect to get my grubby paws on the new toys in the next few weeks with a bit of luck.
    The Online Photographer: The Leica S System

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    Re: The Future of Phase One

    Quote Originally Posted by Paul2660 View Post
    My take away is pretty much, "as expected". The real interview needs to be with Silverfleet, they own the company. The video to was no new news just some hyperbole feel good talk. We might have something by Photokina, a real new camera body, something other than the DF+ a 4995.00 camera body with 1 AF point and overall design from over 5 years ago or more. I get a bit tired of all the "feel good" type interviews and videos. Silverfleet is out for a profit, and they will call the shots, make the plays, they own the company now. Anyone who for some reason doesn't want to believe that can keep on drinking the koolaid.

    The time for this was a while back, maybe a day or so after the announcement. Maybe Phase One, could have looked up all of the Value add owners and sent out a letter, a statement, anything. Maybe a phone call, to photographers that been investing with the former Phase One company for the past 6 years? Surly the former Phase One has some type of list?

    So far SilverFleet/Phase One has done well with the IQ250 in getting out the first MF CMOS camera. They are shipping a product that seems to work great with a DF+ and standard designed lenses, and OK with a tech camera solution. They did their homework it seems and have a product that can be shot/tested/and compared to.

    The other two players:

    Hassi, well they finally announced theirs with a lower price, and with lower features. NO live view (pretty much standard with any CMOS camera, but maybe with firmware in the future). A LCD with the same resolution as a Fuji X-E1, (no upgradeable in the future). A chip that can easily take 1 hour exposures (we can get 12 minutes). If I was a Silverfleet/Phase One/dealer I would love that conversation. 28K? I can't imagine trying to zoom into 100% from a 50MP CMOS chip on a LCD with that low a resolution. It's pretty worthless on the X-E1 and it's only 16MP. Guess what, it's the same Sony chip, we all know what it can do and so far Hassi as announced quite a bit less function.

    Pentax, so far they are playing the game just like they did with the 645D. (which was probably talked about 3 years before it finally shipped and when it did the magic window was missed) No wonder Silverfleet/Phase One is not too concerned. The 645DII was at WPPI, or was it? Did it power on or did it not? Did it have a price or did it not? Will it be released in 2014 or maybe 2015 (which by the time will be a bit late as maybe even Canon will have a new 40 to 50MP chip, or maybe not). Now is the time Pentax.

    Paul C
    I agree with your assessment about this ridiculous infomercial. Not once in the "interview" (really, a soapbox for P1 CEO) did the "interviewer" ask whether the money Silverfleet put up is actually sitting in the company and available for future product development or, instead, is sitting in the bank accounts of the stockholders who sold 60% of the company. However, you are wrong about who is calling the shots. Silverfleet is in control in a legal sense, but the key management is still calling the shots as a practical matter because Silverfleet, like most private equity investors, is not equipped to run the business. They bought the company based upon management's future business plan, and they won't jump in unless and until the the current management fails to execute the business plan.

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    Re: The Future of Phase One

    can anyone make business sense of the concept that Phase should produce an intentionally 2nd tier back (leaf)?

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    Re: The Future of Phase One

    I think that they like to have the option of tiers - Leaf with less features but unique look and slightly cheaper at the same resolution - Phase with full feature set and all of the gadgets & punchier rendering at a higher cost. I believe he mentioned that there were established territory marketing and distribution reasons too.

    Personally, I'd like to be able to apply the Leaf looks to my Phase One back. However, as it stands that's not ever going to happen without buying a Leaf derivative of the IQ chassis (Credo).

    I fear that the 2nd tier comment may be taken out of the context of Phase/Leaf being the top of the MFDB pile, Phase backs #1, Leaf #2 and then presumably Hasselblad and the rest of the players.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Re: The Future of Phase One

    Quote Originally Posted by Anders_HK View Post
    7) One good thing happened when Phase One overtook Leaf and one I do praise and appreciate very much: Captue One for Leaf RAW files. That ROCKS, thank you very much and well done!!! .
    The only bad thing about the Rolleiflex is that it doesn't support Phase One backs, and there are no plans on changing that.

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    Re: The Future of Phase One

    Quote Originally Posted by .:Aleph:. View Post
    The only bad thing about the Rolleiflex is that it doesn't support Phase One backs, and there are no plans on changing that.
    "Other than that, Mrs. Lincoln, how was the play?"
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    Re: The Future of Phase One

    Quote Originally Posted by hcubell View Post
    I agree with your assessment about this ridiculous infomercial. Not once in the "interview" (really, a soapbox for P1 CEO) did the "interviewer" ask whether the money Silverfleet put up is actually sitting in the company and available for future product development or, instead, is sitting in the bank accounts of the stockholders who sold 60% of the company. However, you are wrong about who is calling the shots. Silverfleet is in control in a legal sense, but the key management is still calling the shots as a practical matter because Silverfleet, like most private equity investors, is not equipped to run the business. They bought the company based upon management's future business plan, and they won't jump in unless and until the the current management fails to execute the business plan.
    Read your own statement.

    Would Silverfleet (given their modus operandi / raison d'être) invest in P1 if that investment was going into pockets rather than into capital intensive near term growth?
    Doug Peterson , Digital Transitions | Email
    Dealer for: Phase One, Mamiya Leaf, Arca-Swiss, Cambo, Eizo, Profoto
    Office: 877.367.8537. Cell: 740.707.2183

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    Re: The Future of Phase One

    Quote Originally Posted by Anders_HK View Post
    3) Open platform? Phase One is NOT. Interestingly, in spite of the legal case against Hassy a few years back, P1 backs remain closed against AFi/Hy6 platform. Is that not tad "odd"???
    Team Phase One backs are not closed against the Hy6 Platform.

    Phase One owns Leaf and has brought it's IQ platform technology to the Hy6-mount Credo line.

    A Hy6 Credo is basically an IQ back without sensor+, hard buttons, focus mask, or auto-horizon/pitch correction. Both products are made by Team Phase One. Does it matter to you if they slap the name Phase One or Leaf on the side?
    Doug Peterson , Digital Transitions | Email
    Dealer for: Phase One, Mamiya Leaf, Arca-Swiss, Cambo, Eizo, Profoto
    Office: 877.367.8537. Cell: 740.707.2183

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    Re: The Future of Phase One

    Quote Originally Posted by jlm View Post
    can anyone make business sense of the concept that Phase should produce an intentionally 2nd tier back (leaf)?
    Absolutely. Same idea as in many industries. Offer the same quality but with a few less features and charge less for it. That way you get the additional revenue from customers who find sufficient value in the additional features, and still get the revenue from the customers who do not.

    It's the same reason a photographer offers their prints framed and unframed. It's the same picture either way.

    Or a car manufacturer has several brands that share chassis and engine but with different finishing touches, comfort features, and handling features at a commensurate price premium.

    You guys are all taking the negative view (and I have adopted it in the reply above). You can just as easily say it the other direction --- Leaf isn't a discount brand or a second-rate product, Phase One is just a premium brand above and beyond it. A Leaf Credo is, taken by itself the very best backs made today. It's feature list, speed, resolution offerings, LCD, tethering options, and range of compatibility and openness is better than anything from the competition. The Phase One branded Credo (aka the P1 IQ) adds a few features at a higher cost.

    ===

    Not to mention that the Leaf guys still do the color for Leaf products with Leaf color legacy in heart/mind. We have customers who love the color from their Credo backs and would gladly pay more than an IQ for access to that color. Likewise we have customers who prefer the P1 color and wouldn't switch regardless of price premium.
    Doug Peterson , Digital Transitions | Email
    Dealer for: Phase One, Mamiya Leaf, Arca-Swiss, Cambo, Eizo, Profoto
    Office: 877.367.8537. Cell: 740.707.2183
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    Re: The Future of Phase One

    Doug,
    If it doesn't matter if they slap the name Phase One or Leaf on the side, why is there a different temperature range for each? Eighteen degrees is a lot. Will a Credo back stop working above 104°F, but an IQ back will keep going?


    Leaf Credo Operating conditions (32°–104°F)

    Phase One IQ1 series Operating conditions (14º to 122ºF)


    Thanks,

    Steve.

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    Re: The Future of Phase One

    Quote Originally Posted by dougpeterson View Post
    Read your own statement.

    Would Silverfleet (given their modus operandi / raison d'être) invest in P1 if that investment was going into pockets rather than into capital intensive near term growth?
    Absolutely. That's what private equity firms do a ALL the time. Venture capital firms are completely different. The money put up is usually funded into the company to fund r&d and business expansion.
    I have no issue with phase one's owners for pulling tens of millions out of the company. I think its great. I am an American. I do have an issue with deceiving the medium format digital community...us... by creating the impression that this was all about raising capital for business expansion and product development. If I am right, of course.

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    Re: The Future of Phase One

    Quote Originally Posted by Anders_HK View Post
    3) Open platform? Phase One is NOT. Interestingly, in spite of the legal case against Hassy a few years back, P1 backs remain closed against AFi/Hy6 platform. Is that not tad "odd"???
    Isn't "open platform" a property of the camera, rather than the back?

    A camera like the Hy6 which can take multiple-vendor backs is an open platform. That does not mean that all back vendors have to support it, by providing a back in that particular interface. Nor does it mean that those vendors who choose not to provide a back in that particular interface have "closed" their system.

    The original bad boys of the "closed platform" were Hasselblad, who with the H3 and subsequent models (until the H4X) made it impossible for other back vendors to support their back interface.

    And that's the difference: Prohibition of choice makes a closed system. Not availing of choice is still an open system. Phase still have the choice to support the Hy6 directly with IQ backs. Maybe they will, maybe they won't and will let the Leaf line suffice.

    Ray

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    Re: The Future of Phase One

    Quote Originally Posted by dougpeterson View Post
    Team Phase One backs are not closed against the Hy6 Platform.

    Phase One owns Leaf and has brought it's IQ platform technology to the Hy6-mount Credo line.

    A Hy6 Credo is basically an IQ back without sensor+, hard buttons, focus mask, or auto-horizon/pitch correction. Both products are made by Team Phase One. Does it matter to you if they slap the name Phase One or Leaf on the side?

    Just LOL's mate - if you did anymore twists and distortions, you might like to try out for the National Gymnastics team...

    As for Leica chips being inferior to XYand Z - I can't judge because XY & Z backs don't fit in the Leica..and Leica lenses dont work on plastic fantastic mamiya bodies

    i'll stick to Leica fank you very much for my SLR experience and leave the cavemen types to their H1 and Mamiya crapola.

    As for tech shooting...again just LOL @ internet experts who are clueless about matching lenses to backs to camera movements and go ahead and buy themselves elephant guns ..because ..well because..the salesman told me so...

    Just LOL's..

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    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: The Future of Phase One

    Quote Originally Posted by hcubell View Post
    Absolutely. That's what private equity firms do a ALL the time. Venture capital firms are completely different. The money put up is usually funded into the company to fund r&d and business expansion.
    I have no issue with phase one's owners for pulling tens of millions out of the company. I think its great. I am an American. I do have an issue with deceiving the medium format digital community...us... by creating the impression that this was all about raising capital for business expansion and product development. If I am right, of course.
    Howard,

    You might want to check out the difference between growth capital vs venture capital or leveraged buy out ... There are distinctly different impacts on what the principals in the company can do and how. By all of the descriptions I've heard this is a case of a PE assisting with growth capital, either directly or by helping facilitate borrowing to raise cash. It would be naive to think that the principals wouldn't want to exchange some of their equity for cash but that isn't the same thing at all as a fire sale and retirement to the Bahamas.

    I work for a company in the midst of a very similar private equity group buyout and whilst I don't own the company I do work with the executive management and they can't go anywhere. There are plenty of more experienced folks here who can explain the realities of these transactions as it's not as simple as a cash out bonanza (well unless you get acquired or public).
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Re: The Future of Phase One

    Quote Originally Posted by dougpeterson View Post
    Team Phase One backs are not closed against the Hy6 Platform.

    Phase One owns Leaf and has brought it's IQ platform technology to the Hy6-mount Credo line.

    A Hy6 Credo is basically an IQ back without sensor+, hard buttons, focus mask, or auto-horizon/pitch correction. Both products are made by Team Phase One. Does it matter to you if they slap the name Phase One or Leaf on the side?
    Doug,

    What I wrote was that P1 backs are closed to Hy6. To say P1 team is open is indeed complete different. Leaf is open, P1 is not. As one could imply from what you wrote, P1 could easily change that because Credos are indeed mechanically much same as IQ backs. Adding rotating sensor would require more perhaps.

    Would I personally care if it says P1 or Leaf on back when they both are essentially same internal (Credo vs IQ). Yes, I would since I prefer Leaf files, Leaf interface, and Leaf support (not Mamiya). However, I would also expect the internals to be more different to point of giving me in line what I know as Leaf files in qualities that I am used to from Aptus and the AFiII range, and to be an improvement beyond and to them. My brief encounter of Credo 80 showed me not to be so.

    Just my being frank .

    Best regards,
    Anders

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    Re: The Future of Phase One

    Amen to that.

    Quote Originally Posted by gerald.d View Post
    Finally found the time to watch this earlier today.

    This cosy (and that's putting it mildly) relationship between LuLa and Phase One is not beneficial to any party - least of all those who hand over hard earned cash for the product.

    Publishing fawning advertorials such as this is, frankly, a disgrace.

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    Re: The Future of Phase One

    FWIW, Silverfleets slogan is "we buy to build". So industry consolidation is part of their M.O. So I would expect them with PhaseOne to negotiate some mergers and acquisitions and make PhaseOne stronger. Then after they have done that they might sell. The question is which smaller companies or acquirable companies are within the group's reach today. Companies that have complementary products and technology to PhaseOne.

    So I would not worry about Silverfleet just milking the current PhaseOne product line to death and not do anything to grow the company. That makes no sense.
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    Re: The Future of Phase One

    I've said this before, but they should acquire Alpa or Arca-Swiss.

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    Re: The Future of Phase One

    P1, please just build me a 617 CMOS sensor (2xD800e sensors side by side if you have to) that can fit within a 90mm image circle and I will go in peace. Stitching photos at the beach is terrible.
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    Re: The Future of Phase One

    Quote Originally Posted by tjv View Post
    I've said this before, but they should acquire Alpa or Arca-Swiss.
    Tim

    ALPA and ARCASWISS are in family hands . Thank goodness .
    We don't want more refined and pimped consumer crap .
    Regards . Jürgen .
    -----------------------------------------------------------------------------------
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    Re: The Future of Phase One

    I did like the fact that the first name that came to Henrik WAS Alpa though. It says a lot about who they consider important or market leaders in the technical field. (and I have no disrespect to Cambo/Arca/Linhof/Sinar/Silvestri etc - all good solutions too).
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Re: The Future of Phase One

    Quote Originally Posted by markymarkrb View Post
    P1, please just build me a 617 CMOS sensor (2xD800e sensors side by side if you have to) that can fit within a 90mm image circle and I will go in peace. Stitching photos at the beach is terrible.
    There will always be a gap between abutted sensors. To fill that gap requires a second exposure at a shifted or re-pointed position...so you're back to square 1: stitching!

    This is normal with widefield, multi-chip astronomical cameras.

    Ray

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    Re: The Future of Phase One

    Well this investment by Silverfleet must be helping PhaseOne go mainstream.... Check out the DF and IQ doing duty in the latest Target ad...lol

    https://www.youtube.com/watch?v=3UEU9dhid3Q

    Suddenly I'm feeling hip!

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    Subscriber & Workshop Member GrahamWelland's Avatar
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    Re: The Future of Phase One

    DF & tethered P+ actually. Sorry OCD compelled me to check the video
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"

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    Talking Re: The Future of Phase One

    Quote Originally Posted by GrahamWelland View Post
    DF & tethered P+ actually. Sorry OCD compelled me to check the video
    hmmm your right at the beginning but, I was thinking it was IQ based on the :18 sec mark, handheld shooting..lol (look at us spending time analyzing video footage for gear.. it must be late).

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    Re: The Future of Phase One

    Damn, I can't believe I just went back and took another look and yes you are right that they changed to an IQ for the later scene.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"

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    Re: The Future of Phase One

    "Quien es mas loco?"
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    Re: The Future of Phase One

    No one has mentioned C1. It sounded like they also have some software acquisitions in mind. The current raw converters LR and C1 are way behind the capabilities of the sensors. Newer nikon and sony cameras do a better job handling DR and color in the body than C1 does with their sensors.

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    Re: The Future of Phase One

    Quote Originally Posted by Qamaro View Post
    Well this investment by Silverfleet must be helping PhaseOne go mainstream.... Check out the DF and IQ doing duty in the latest Target ad...lol

    https://www.youtube.com/watch?v=3UEU9dhid3Q

    Suddenly I'm feeling hip!
    I suppose that would make Briese mainstream, too?

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    Re: The Future of Phase One

    I guess Phase will keep the CCD line and have both CCD and CMOS line. The CMOS one is the focus till CCD to its ends.
    https://www.flickr.com/photos/astral-ark/

    Alpa 12 SWA + IQ 260 , 135 Old Lens Fans

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