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But is he a photographer? Does he know what photographers need? Having a background in luxury products that haven't saved the Hass brand so far won't help in further developing the pickup truck of the camera world, no matter how many rims and chrome plates you add....has worked for iconic global brands such as Bulgari, Prada and Gucci.
As a former CEO of luxury mobile phone manufacturer VERTU...
They had an enormous lead in market position, but we have to go far back to find an enormous lead in MF equipment, and they never made the lenses themselves. Coming up with a camera that can regain the position the 500-Series had during its golden days requires technical skill as well as solid marketing competence. This will be interesting to follow.HB had an enormous lead in MF equipment and where are they now ?
I think though it depends on how rich you are. $5 to one person is a lifeline and to another not even worth picking up from the floor.Ok, the luxury b*ll is obviously not coming to an end. This does not look good. In fact I rather see Hassy dead than becoming a luxury brand with second grade function packaged in bling. Maybe soon I have to speak low of that I use Hasselblad, if people start to associate the brand with Lunar type of products, rather than real functional gear for serious photographers.
Leica has succeeded to be a luxury brand while keeping some dignity though, so it's possible, but Hassy's start has not been good, just very very embarrassing.
Jewellery, mechanical watches etc, that's suited for luxury, but digital products? I would only feel like an idiot if I spent luxury money on a digital camera which is deprecated in five years. It's just a tool.
To be fair, there are MUCH better cameras for use on a yacht than a Hass - a Leica S or even the plebeian Pentax 645Z are both fully weather sealed for protection against the salty atmosphere, and Pentax even has stabilized lenses for getter sharper images while the boat is moving, but in this case I think Leica's marketing will win out, you just can't out-Leica Leica.I think though it depends on how right you are. $5 to one person is a lifeline and to another not even worth picking up from the floor.
There are some VERY rich people out there who want a blad for the glove box on their yacht.
IIRC, the X-Pan is a re-badged Fuji camera, so maybe Fuji will come out with a digital version.I think many would forgive the new CEO anything if he delivered a digital X-Pan.