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Thread: Big Hasselblad anouncement on the 22nd.

  1. #101
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by torger View Post
    A bit sensitive are we? To me Hasselblad certainly deserves to be ridiculed still for a few years for the Lunar stuff . It will take a lot more than the H6 to repair the public image after such an endeavor.
    Their public image is fine at least regarding the people I talk to in person who don't live on and live for photo enthusiast gear forums.

    It just gets old, the brand is fantastic, my CFV50c is simply superb and the company has my full support. I am proud to be a professional user of Hasselblad equipment and unlike some of the posters on forums like this one, I have never ever made jabs the likes that are seen on here and other forums to a company that is one of the most prestigious and legendary in the history of photography.
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    Re: Big Hasselblad anouncement on the 22nd.

    Adapt MF lenses...

    Let me check: the cheapest Leica S (the Typ 006) is about 15000€. There is an adapter for Hasselblad H lenses available for it (at 1600€).

    If Hasselblad has a mirrorless body at 15000€, inclusive the adapter for H lenses and offers an adapter for the S lenses at 1600€ (together with other adapters as they see fit), they have a game changer.

    They would need a decent AF system for that, of course, and the existing sensors won't do it. With the earthquake, I don't think they can use anything else than the 50 Mpix MF sensor. Maybe they can license the "translucid mirror" technology from Sony.

    Then, maybe what they have is something completely different.

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Ai_Print View Post
    Their public image is fine at least regarding the people I talk to in person who don't live on and live for photo enthusiast gear forums.

    It just gets old, the brand is fantastic, my CFV50c is simply superb and the company has my full support. I am proud to be a professional user of Hasselblad equipment and unlike some of the posters on forums like this one, I have never ever made jabs the likes that are seen on here and other forums to a company that is one of the most prestigious and legendary in the history of photography.
    I'm not particularly sensitive I just get sick of the same old jibes form the haters.

    In any case my advise is have your credit cards ready...
    www.nick-t.com
    http://www.hasselbladdigitalforum.com
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  4. #104
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Nick-T View Post
    I'm not particularly sensitive I just get sick of the same old jibes form the haters.

    In any case my advise is have your credit cards ready...
    I am sensitive, I would be a crap photographer if I were not.

    As for the credit card, I'm a wait and see if I need it kind of guy. The CFV50c was a sensible purchase for me since I incorporate a *lot* of film into my workflow and it does really well in that system.
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Nick-T View Post

    In any case my advise is have your credit cards ready...
    So, immediate availability !?!

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by siddhaarta View Post
    So, immediate availability !?!
    No idea, not my department, I certainly hope so though.

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    Re: Big Hasselblad anouncement on the 22nd.

    A Canon adapter will certainly suffice in the first year.
    Eduardo


    Quote Originally Posted by cerett View Post
    I would be shocked if there was an adapter for P1 lenses, but anything is possible. For sure, to make this work, they will need to accommodate current owners of H lenses.
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Uaiomex View Post
    A Canon adapter will certainly suffice in the first year.
    Eduardo
    I would think so. It is known that the TS lenses project a large image circle with decent image quality.
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Nick-T View Post
    ....
    In any case my advise is have your credit cards ready...
    sic

    In Dante's Forum, credit cards are always ready

    But I think it's still premature. All I know is that there is a new equipment announcement coming, no firm details, nor a delivery date.

    I hope you have tons to share on the forum after the announcement!

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    Re: Big Hasselblad anouncement on the 22nd.

    Fun!
    Click image for larger version. 

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    Re: Big Hasselblad anouncement on the 22nd.

    That looks like a dial to wind the roll of film...
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by JoshMerwin View Post
    That looks like a dial to wind the roll of film...
    Feel free to....

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    Re: Big Hasselblad anouncement on the 22nd.

    well its quite interesting and i cant wait to see what hasselblad will present tomorrow, still i would wait with any purchase until after photokina.
    there is still a persistent sony MF rumor

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by ai_print View Post
    feel free to....

    Name:  Kissmyass.jpg
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    :rotfl::rotfl::rotfl::rotfl::rotfl:
    Regards . Jürgen .
    -----------------------------------------------------------------------------------
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Ai_Print View Post
    Feel free to....

    Name:  Kissmyass.jpg
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    Now I realise that this image was called kissmya$$ but I believe that the reality here would be freeze my nuts off.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"

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    Re: Big Hasselblad anouncement on the 22nd.

    Well the excitement is certainly getting to me now.

    I really hope when they say it's aimed at the prosumer the cost is coming along with it. If it's more expensive that the A7 series or the cost of a 'system' is beyond that we'll be starting to encroach on 645z territory. Price is going to be the biggest determining factor if Hassy is aiming at selling these in any quantity. To me mirrorless means nothing once you stick a lens flange adaptor on it.

    I miss the simplicity of owning a Hasselblad, I don't miss the cost, but I always enjoyed shooting with a H4D50. Simple controls and I always thought about what I was shooting more.

    But we have stiff competition in the 50mp range now. The 645z I love but the lenses and system performance is a bit of a let down relative to my current dual 5DSr setup. If someone shoved a camera in my hand with the Sony 50mp sensor in it and said I could stick affordable glass on it without spending 2k on an adaptor then I'd be able to enjoy larger sensor photography again.

    Those Canon 5DSr's are PHENOMENAL and at 3k each with the Canon glass those are the ones to pull me away from. I hope Hasselblad haven't created anything that's so niche it will stop people hitting the 'BUY NOW' button.
    Last edited by Chris Giles; 21st June 2016 at 02:02.
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    Re: Big Hasselblad anouncement on the 22nd.

    "But we have stiff competition in the 50mp range now."

    If it only offers a crop format MF sensor and zero features past that then it's not a game changer when you look at the a7rII (on chip af, 42mp, 4K filming, sensor stabilisation, ability to use just about every lens out there etc etc) 5ds / d810 with their mature systems and usability plus af lens ranges.
    I really hope this isn't a luke warm offering that only has sensor size in its arsenal. If it cherry picks features from the completion and has a decent user menu system (looking at you Sony) then it will upset the marketplace.
    never trust the opinion of anyone who lists a load of gear in their forum signature. Dealers do not email me asking to buy your products.
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    Re: Big Hasselblad anouncement on the 22nd.

    Seems like a resounding response that "Game Changer" better be price if it really is a mirrorless camera for the prosumer.

    Hasselblad should take a leaf out of Sony's book and release a fantastic feature rich mirrorless MF camera at a price point that makes it a must have for any serious shooter. Sell us overpriced adapters so we can mount any of or old lenses onto the camera (followed by third party manufacturers - Metabones are you listening?). Then deliver your killer blow in announcing a new range of 'Hasselblad Master (HM)' lenses with leaf shutters that are optically tip top that they charge a big premium for (See Sony Gold Master) that we all then have to buy to go with our new cameras and they make shed loads selling the lenses rather than the body.

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    Senior Member Chris Giles's Avatar
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    Re: Big Hasselblad anouncement on the 22nd.

    Perhaps it's a game changer for Hasselblad but not consumer.
    Chris Giles Photography

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    Re: Big Hasselblad anouncement on the 22nd.

    I think if you're a pleased A7r-II owner it will be difficult to see it as a "game changer".

    Cameras are consolidating, become more and more similar. In the end what will basically be the selling point for MF is resolution alone, and if you already have enough why upgrade? As the development pace picks up also in medium format thanks to the CMOS technology I think the space will shrink for niche cameras like tech cams or range finders.

    Anyway I think it can be a "game changer" in the medium format segment, not just Hasselblad. All it takes is a mirrorless MF system camera with decent features and a somewhat attractive price (for being medium format). That's new enough to me to call it a game changer, as it would show that a volume model is possible. Sure Pentax has already shown that with their 645z, but it's an old-fashioned design. Combining reasonable price with a mirrorless system is new.

    I won't buy it of course though, as I'm that niche camera guy going down with that slowly sinking ship.

    The overall trend that I think this new camera will fit perfectly into is that MF companies are going to become more consumer-oriented, and less specialist-oriented. That's where the money is. My hope is that they can maintain both things, both consumer and specialist/niche, but I seriously doubt that.

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Chris Giles View Post
    Perhaps it's a game changer for Hasselblad but not consumer.
    Exactly what I thought as well.

    ( They had few of them already though.)

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    Re: Big Hasselblad anouncement on the 22nd.

    Prosumer means the cropped sensor?

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by yongfei View Post
    Prosumer means the cropped sensor?
    Yes. There should still be a reason to get the H6 system. Likely it's also very difficult to keep an attractive price if the sensor is full-frame 645, the sensor cost becomes too high.

    I will be most surprised if it's not a 44x33mm sensor... but it would be more interesting if I'm wrong, and it's a custom sized sensor from say CMOSIS.

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    Re: Big Hasselblad anouncement on the 22nd.

    I seem to recall someone stated the sensor would be different. I have zero advance information, but I'm looking for a square sensor, say a 33x33, which would still be enough larger than 35FF to make a difference and the game changer would be composing in the classic Hasselblad manner. Well, that and being mirrorless . I suppose you could put a viewfinder mask in your existing MF to approximate shooting square, but it wouldn't be the same as importing a square image into your RAW engine developer. Whatever they announce I'm certain it will be exciting and get a lot of buzz-worthy discussion.

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by torger View Post
    and it's a custom sized sensor from say CMOSIS.
    considering cmosis cmos sensor in the leica m-p, i hope you are wrong, when it comes to longtime exposure, that was a joke!
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by JohnBrew View Post
    I seem to recall someone stated the sensor would be different. I have zero advance information, but I'm looking for a square sensor, say a 33x33, which would still be enough larger than 35FF to make a difference and the game changer would be composing in the classic Hasselblad manner. Well, that and being mirrorless . I suppose you could put a viewfinder mask in your existing MF to approximate shooting square, but it wouldn't be the same as importing a square image into your RAW engine developer. Whatever they announce I'm certain it will be exciting and get a lot of buzz-worthy discussion.
    A new chip is hellishly expensive to design and make. Even minor tweaks to an existing design needs a large # of engineering man-hours, and a full set of reticles is in the $millions. A 33x33 would make no sense given the Sony 33x44 is out there. Much more sensible to create a very good viewing and software implementation for square cropping if that sensor is to be used (ie to make it feel as though the camera really is just a square format), and make the whole sensor available if desired. A bigger square sensor might make more sense, to use existing MF lens fields better, but to me this smacks of a pure pro- type camera/system. Hardly what Hasselblad have said a few times now (ie if you're a pro-sumer, have existing DSLR, enjoy the Leica experience) and a new sensor will come at a cost while I'd guess that the 50MP is now a little less given the newer 100mp release.
    Last edited by mbroomfield; 21st June 2016 at 06:08.
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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Chris Giles View Post
    Well the excitement is certainly getting to me now.

    Those Canon 5DSr's are PHENOMENAL and at 3k each with the Canon glass those are the ones to pull me away from. I hope Hasselblad haven't created anything that's so niche it will stop people hitting the 'BUY NOW' button.
    The 5DSR is an excellent camera and I own one. The main criticism has been the DR (11) compared to the Nikon 810 and Sony A7RII (14). That aside, I hope we will be able to use some of the terrific Canon glass with the new camera.

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    Re: Big Hasselblad anouncement on the 22nd.

    At least one person stated that the sensor would be different based on images posted on other websites (such as 2:1 pano images on Ming Thein's blog), but a digital X-Pan has been ruled out by Nick. Ming also said in the comments of his blog that no pictures on his site were posted from the new camera (he's also under strict NDA). Most of the stuff Ming posts lately I believe is from the H5D-50c and CFV-50c (and some with the H6D-50c).

    The current Sony 33x44 50mp is at least 2.5 years old (based on IQ250, H5D-50C, 645Z release times) and I'm sure production costs have come down since it was first released and implemented. It still produces outstanding images, so if Hasselblad wants to keep costs of the new camera they release tomorrow down and keep it MF, it would make the most sense to simply use that chip. Hasselblad also has existing experience with implementing the existing chip from the H5D-50c, H6D-50c, and CFV-50c, so using this chip would also allow them to free up resources to focus on the camera itself and how the new camera uses and interaces with the chip. If people desire other formats (square, pano, etc), it would make a lot more sense for Hasselblad to do this in software rather than design a new chip as others have stated. Masking via software also allows for flexibility with multiple formats/aspect ratios. For framing, again should be straightforward to mask a crop from output of the sensor with software.

    If the new camera is indeed a mirrorless MF, I really really hope Hasselblad keeps it simple. I really enjoy the simplicity of my H4D-40...and even the Nikons I used for years. In comparison, most mirrorless cameras frustrate me to no end and tend to be needlessly complicated, despite their size and image quality. I have an A7R and an X-T1, and also have experience with Olympus. The menu systems of the Sony and Fuji are pretty awful. With the Fuji, almost every time I pull it out of the bag a setting gets changed and it often takes a trip to the manual to figure out how to change it back. I couldn't even set up a friends Olympus out of the box without consulting the manual. I'd love to see IBIS and pixel shifting (like in Olympus ___), but other than that I hope they keep the shooting experience (menus, button layout, etc) more similar to the H-system (or Leica S/traditional MF) than current 35mm mirrorless. I do wonder if they can put True Focus in the new camera...that's a nice feature on Hasselblads that helps distinguish them from the competition. In any event, I'm really looking forward to the announcement tomorrow morning.

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    Re: Big Hasselblad anouncement on the 22nd.

    Seems like images have leaked now. Hasselblad X1D.... $9k body only, so my guess of $8.5k was not too bad. Looks like a 44x33mm sensor, 45mm/3.5 and 90mm/3.2 lens available for $2.3k and $2.7k. I'm hoping for a wide angle too, but it seems like the start is only two lenses.



    The jagged button in the Hasselblad instagram photo seems to be a popup button located behind the shutter button.
    Last edited by torger; 21st June 2016 at 09:01.
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    Re: Big Hasselblad anouncement on the 22nd.

    It does look interesting for sure, will be good to see the final specs.

    Mat

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    Re: Big Hasselblad anouncement on the 22nd.

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    Re: Big Hasselblad anouncement on the 22nd.

    I sure hope it will accept H lenses!!

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by cerett View Post
    I sure hope it will accept H lenses!!
    The body looks so shallow that (with an adapter) it should pretty much take any lens out there.

    Kinda difficult to see how deep the grip is, but from the size of the bayonet, it looks like it will work nicely as a 'digital back' (on something like an Actus) as well.

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    Re: Big Hasselblad anouncement on the 22nd.

    It does indeed look like a 4:3 sensor. While I'd love to be the first on the block with the new toy, I'll wait for some hand's on tests and RAW's to play with. The new lenses will have to be evaluated and I believe it will be important to be able to use HC lenses via an adapter. Love the size, though! The images of the new camera presses a lot of the right buttons for me.

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by cerett View Post
    I sure hope it will accept H lenses!!
    Note the physical design of those new dedicated lenses for the body. Same form factor as the HC lenses, so they sure look like they were built by Fuji. Why is that significant? Fuji has been rumored to be working on its own medium format camera, so Fuji may very well be in on the project and Fuji has the R&D heft to make a huge difference in the technology behind the camera and the capitla to build out the lens lineup.
    I am very interested to hear the full story, but this could very well be the camera that the Leica SL could/should have been. Smaller, lighter body, smaller, lighter lenses, and with a medium format sensor to boot.

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    Re: Big Hasselblad anouncement on the 22nd.

    I see it as highly unlikely that it's anything different than the Sony 50MP sensor with a digital platform behaving like the H6, and as Hasselblad's policy regarding profiling it will render colors the same as the H6 / CFV-50c too. H-mount adapter is almost 100% certain, maybe not available from start but very soon.

    I think that's good, and combined with the price and form factor it's okay to call it a "game changer".

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    Re: Big Hasselblad anouncement on the 22nd.

    Colour me impressed.

    Impress me more if I can stick the 2.2 100mm on there.
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    Re: Big Hasselblad anouncement on the 22nd.

    P1 and Leica just puckered up a little.

    Just imagine how fantastic it would be if a real T&S lens was coming.......

    Oh, and the designers managed to make it look like a Hasselblad. Look at the design cues on the front elevation photo.
    Last edited by BlinkingEye; 21st June 2016 at 09:52.

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    Re: Big Hasselblad anouncement on the 22nd.

    It could be noted that the new mirrorless mount seems limited to the 44x33 size, and the new lenses are designed for that size, eg an "APS-C" of medium format. This should be expected though as it's intended as a prosumer camera, not to cannibalize on their own H line. The mirror box will stay in the pro segment for yet some time...

    It think it's almost certain that there will be at least an H-mount adapter.

    Measuring on the images I estimate the flange distance being close to 20mm (it's 18mm on the Sony E-mount), so it's good news for Arca/Actus users. Hopefully we'll see third-party adapters, say from metabones, so you could mount say the Canon TS-E lenses.

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    Re: Big Hasselblad anouncement on the 22nd.

    I wonder if they have crippled tethering and have no USB port so as to protect the H sales?
    never trust the opinion of anyone who lists a load of gear in their forum signature. Dealers do not email me asking to buy your products.

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    Re: Big Hasselblad anouncement on the 22nd.

    Very interesting. Pretty much the camera everyone expected. Let's hope it's as good as it looks, with good AF (not just for landscapes), no need to use Phocus (no wealthy amateur will buy into that, nor will a lot of professionals) and easy use of adapters, not just for Hassie glass. And weather sealing (though that may be too big an ask at this price point, although rubber is not that expensive.)

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by MrSmith View Post
    I wonder if they have crippled tethering and have no USB port so as to protect the H sales?
    It's certainly a risk... as it wouldn't hurt their core focus group for this camera. They could have over-simplified it. I hope not, but I would not be surprised.

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by JeRuFo View Post
    Very interesting. Pretty much the camera everyone expected. Let's hope it's as good as it looks, with good AF (not just for landscapes), no need to use Phocus (no wealthy amateur will buy into that, nor will a lot of professionals) and easy use of adapters, not just for Hassie glass. And weather sealing (though that may be too big an ask at this price point, although rubber is not that expensive.)
    Lightroom has supported Hasselblad (with Hasselblad's help) for a long time. That will probably be the mainstream user's primary choice, but I would expect the color to be better in Phocus.

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by torger View Post
    It's certainly a risk... as it wouldn't hurt their core focus group for this camera. They could have over-simplified it. I hope not, but I would not be surprised.
    There seems to be wifi and filming symbols on the screen, maybe the wifi is for exporting a square 1080x1080 jpeg straight to Instagram
    never trust the opinion of anyone who lists a load of gear in their forum signature. Dealers do not email me asking to buy your products.

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    Re: Big Hasselblad anouncement on the 22nd.

    Hope it will compatible with E mount Sony via adapter. It will be more attractive

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Dan Santoso View Post
    Hope it will compatible with E mount Sony via adapter. It will be more attractive
    That's unfortunately highly unlikely. Even if the flange distance look short, it seems to be around 20mm and E-mount is 18mm. To fit an adapter to E-mount I guess it would have to have a flange distance of like 10mm or so...

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    Re: Big Hasselblad anouncement on the 22nd.

    What ? No prism viewfinder to come off accidentally ?

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by DougDolde View Post
    What ? No prism viewfinder to come off accidentally ?
    Stange would love to know what people do with there XF to have such problems. Haven't had it come off in a year by accident.....

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    Re: Big Hasselblad anouncement on the 22nd.

    Quote Originally Posted by Ai_Print View Post
    Their public image is fine at least regarding the people I talk to in person who don't live on and live for photo enthusiast gear forums.
    It's not about the people that have worked in the company built cameras and survived many ownership and CEO changes. I've seen many companies destroyed by poor leadership and top-down steering into the wrong products, I've personal experience about that even, very frustrating when you're one of the designers and forced doing something you don't believe in. The new CEO comes from luxury brands. The owners/board usually don't hire a CEO with that background by coincidence.

    So far I've been surprised of how much camera and how little luxury that has come out from this new leadership. So it looks good so far, but I still think the owners have things to prove that they intend Hasselblad to be a relevant camera manufacturer rather than some sort of luxury brand living off the brand alone.

    This new camera looks good to me so far, but it will be interesting to see how they market it, and what the feature set is. If it functions like a silly compact camera and is marketed to instagrammers there will be a big minus in my book, but if it really has logical functions and is a genuinely well-designed camera for photographers ("prosumers" or not), then it's on the plus side.

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    Re: Big Hasselblad anouncement on the 22nd.

    I think it looks to have great potential at that price point, as long as you can adjust shutter speed, aperture and ISO quickly and easily then whats not to like about a 50mp mf camera that is compact. I don't have really big hands but if it's the size of an A7 then it wouldn't work for me, I need a bigger feel although that's entirely personal. As for all the rest of the gubbins, I am sure it will have lots of technology but you don't have to use it, it needs image quality and ease of use. As with all cameras, in the hands of someone competent I am sure it will produce beautiful images, but no amount of tech or new design will polish a turd as they say!

    It's not for me I am positive but I think they could be on to a real winner with this, because of the short flange distance, I'd love to see some tilt/shift adapters to the H lenses, or a mount for some of the Arca/Cambo kits for those interested in movements.

    Good luck to them!

    Mat

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