Doppler9000
Active member
Cambo is clearly segmenting its markets by limiting offerings based on the potential customer’s camera body.This is pretty much as correct as it can get. The entire Cambo factory team (including Administration, R&D, and Factory staff) fluctuates slightly but is mostly under 20 people most of the time.
The average product is produced in very limited numbers per run, and are all hand assembled once machined, cleaned, and anodized. All of this done to an extreme level of tolerance.
For example, they produced a limited run of the Actus for the GFX based on the “B” set up, which sells for $1,975. Lee Varis has articles and videos showing this product.
They chose not to make more of these, opting to limit the offerings to either the $2,895 Actus GFX or the kit to upgrade from the “B” for $1,375. So the Actus for the GFX sells for a premium of ~ 50% over what one would pay if one had a pro FF DSLR body.
This premium does buy some additional functionality. It also moves the product into direct price competition with the Arca Swiss Universalis.
I assume the initial decision was based on an analysis of the potential Actus market for 50S owners. I wonder if the pricing/market segmentation strategy would have been different had they anticipated the much less costly 50R.