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Thread: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium format

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    Senior Member DougDolde's Avatar
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    Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium format

    Not that I have any skin in the game

    https://www.dpreview.com/news/253353...um-format-lens

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    It would be very close if not equal to the GFX50r and GF50mm

    Must be like .05 lighter than the Fuji.

    6.7K for Hasselblad
    5.5K for Fuji.

    Both look nice.

    Paul C

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Overall X1dii package looks smaller though?

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    It has mechanical manual focusing, not focus by wire.

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by SrMphoto View Post
    It has mechanical manual focusing, not focus by wire.
    Hi,

    This is an interesting change. Clearly in AF mode is still focus by wire, but in manual focus is not.
    The lenses are going well, but they need to release a new body with the 100mp sensor, not because of the 100mp but for all the rest.
    Also to show that there still momentum.

    I wonder if this lower price will atract new constumers.

    Best regards,

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by jduncan View Post
    Hi,

    This is an interesting change. Clearly in AF mode is still focus by wire, but in manual focus is not.
    The lenses are going well, but they need to release a new body with the 100mp sensor, not because of the 100mp but for all the rest.
    Also to show that there still momentum.

    I wonder if this lower price will atract new constumers.

    Best regards,
    Why is 100Mp required? Fuji is selling its GFX50 cameras well. If 50Mp works for Fuji, it should be fine for Hasselblad, I guess. Do you feel constrained with 50Mp on your X1D camera?
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by jduncan View Post
    Hi,

    This is an interesting change. Clearly in AF mode is still focus by wire, but in manual focus is not.
    The lenses are going well, but they need to release a new body with the 100mp sensor, not because of the 100mp but for all the rest.
    Also to show that there still momentum.

    I wonder if this lower price will atract new constumers.

    Best regards,
    My sense is that this is about the price point more than the weight. The existing 45mm XCD lens is not materially heavier. However, it is much more expensive. Hasselblad can package this lens with an X1D II body for $6k and come within spitting distance of a GFX 50R with the GFX 50mm pancake. (On this forum, $1k is spitting distance, right?)
    hcubell
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    Senior Member DougDolde's Avatar
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by hcubell View Post
    My sense is that this is about the price point more than the weight. The existing 45mm XCD lens is not materially heavier. However, it is much more expensive. Hasselblad can package this lens with an X1D II body for $6k and come within spitting distance of a GFX 50R with the GFX 50mm pancake. (On this forum, $1k is spitting distance, right?)
    Good point I was thinking the same thing.$1099 vs $2695 per B&H website

    https://www.youtube.com/watch?v=PrHA0ACj_Qc
    Last edited by DougDolde; 1 Week Ago at 21:57.

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    I seem to recall that Ming Thein has said that he pushed for two things during his stint as Hasselblad:

    1) A lightweight, "pancake" lens to maximally exploit the thin, lightweight X body
    2) A modular camera to bridge the existing (and past) product lines

    With this lens and the 907/CFV, it certainly looks like that has come to pass. I'm glad Hasselblad followed through with this.

    I prefer the idea of mechanical manual focus, so I really like this lens. The 1/2 stop doesn't really matter to me.

    Well done!
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by hcubell View Post
    My sense is that this is about the price point more than the weight. The existing 45mm XCD lens is not materially heavier. However, it is much more expensive. Hasselblad can package this lens with an X1D II body for $6k and come within spitting distance of a GFX 50R with the GFX 50mm pancake. (On this forum, $1k is spitting distance, right?)
    A drop in the bucket, actually...

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    I think the camera + 45mm P will probably fit in a jacket pocket, which just amazes me as someone who toted around a 503CW+PME-5 prism+winder for years.

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by jduncan View Post
    ...I wonder if this lower price will attract new customers.
    The body and the lens might do that -- for those who think they can live with one lens and those who do not check their budget against the prices (and size) of the other lenses.

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    I'd like to see a detailed comparison review of the two XCD 45mm lenses' performance. The mechanical manual focus is an interesting technical point, but I don't know how much or how little it adds to the actual usability. Supposedly the new lens has a much quieter shutter: that's interesting for sure.

    Buying a new 45P vs a top condition used 45 at a couple hundred more ... hmm. Spitting distance? I dunno if I can spit over a few hundred dollars let alone $1000, but I have no interest in the Fuji cameras anyway. (That said, I've already committed to the latter deal for a 45mm, and I'm not reneging on the deal. )

    G

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    I like every aspect of the new 45P. But, I have the original 45 which is not large or heavy by any means and a great performer, so I am in no hurry to replace. But I can definitely see myself using the 45P down the line. I paid full price only 9 months ago for mine and that is also a factor for me.
    Alpa 12 Plus • TC | Schneider 90N | Schneider 120N | Hasselblad X1D | XCD 21 | XCD 45 | XCD 90 | www.danlindberg.com

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    I really like the compact form factor of this camera and lens combination. I wish Phase One had something similar to complement its large, albeit stalwart, XF. ----and not the XT

    ken

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    From Hasselblad "Weighing only 320g (0.7 lbs) and measuring 47mm (1.85 in) in depth, the XCD 45P is the world’s lightest digital medium format autofocus lens on the market today."

    Perhaps it's the lightest leaf shutter MF lens, but that should be included in the claim, e.g., the Pentax 75mm f2.8 FA is 215g and 37.5mm in depth. It's also a very good lens.

    Tom
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by tsjanik View Post
    From Hasselblad "Weighing only 320g (0.7 lbs) and measuring 47mm (1.85 in) in depth, the XCD 45P is the world’s lightest digital medium format autofocus lens on the market today."

    Perhaps it's the lightest leaf shutter MF lens, but that should be included in the claim, e.g., the Pentax 75mm f2.8 FA is 215g and 37.5mm in depth. It's also a very good lens.

    Tom
    Sure, cloud the issue with facts...
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    I find the approach from Hasselblad interesting. They are headlining their homepage with this and the focus is on weight. Yet the reality is that all of that effort is about 24g...a weight that's neither here nor there. The relevant comparison is (with batteries included):

    GFX50R = 775g
    GF50/3.5 = 335g
    Total = 1,110g

    X1D II = 766g
    XCD 45P = 320g
    Total = 1,086g

    Difference 24g

    So instead of bragging about 24g why don't we have a useful conversation about usability and image quality and durability, is it weather sealed...the kind of things that matter.

    It seems like a weird marketing strategy. Has anyone tried the lens? Is it good?

    My $0.02

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by Pelorus View Post
    It seems like a weird marketing strategy.
    As a former member of a camera company, the strategy is quite common. If you can put a superlative in your marketing material, even if highly qualified (the lightest camera in the world that has AF, a 35mm sensor, four buttons, and a partridge in a pear tree), is helps to sell. A believe it or not, people will argue over that 24g if it makes them feel better about their camera--the argument just changes based on which side you are on.
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Thanks Will, shows you what I know, and what I don't care about

    Quote Originally Posted by Shashin View Post
    As a former member of a camera company, the strategy is quite common. If you can put a superlative in your marketing material, even if highly qualified (the lightest camera in the world that has AF, a 35mm sensor, four buttons, and a partridge in a pear tree), is helps to sell. A believe it or not, people will argue over that 24g if it makes them feel better about their camera--the argument just changes based on which side you are on.

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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by Pelorus View Post
    Thanks Will, shows you what I know, and what I don't care about
    I totally get that. Good or bad, marketing targets cognitive bias not critical thinking. And good or bad, the former is always more important than the latter, at least in sales.
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    Quote Originally Posted by Pelorus View Post
    I find the approach from Hasselblad interesting. They are headlining their homepage with this and the focus is on weight. Yet the reality is that all of that effort is about 24g...a weight that's neither here nor there. The relevant comparison is (with batteries included):

    GFX50R = 775g
    GF50/3.5 = 335g
    Total = 1,110g

    X1D II = 766g
    XCD 45P = 320g
    Total = 1,086g

    Difference 24g

    So instead of bragging about 24g why don't we have a useful conversation about usability and image quality and durability, is it weather sealed...the kind of things that matter.


    It seems like a weird marketing strategy. Has anyone tried the lens? Is it good?

    My $0.02
    I agree that 24 grams is really irrelevant. However, while the two cameras use the same sensor, the difference in the overall user experience between the two cameras is night and day. Anyone who used a GFX 50R and an X1D II would quickly appreciate the differences, and should be able to decide which package works best for him (or her). The challenge is that distilling those differences down into a simple and and catchy marketing message is much more difficult (and subjective) than just proclaiming that a new lens is the lightest medium format lens ever made.
    hcubell
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    Re: Hasselblad claims its new XCD 45mm is world’s smallest and lightest AF medium for

    I had the opportunity to shoot with the new lens for a few hours on Monday. It's an impressive lens in terms of size and speed. In addition, I was amazed how quiet the lens was compared to the older version (both were on-hand to compare). Dare I say it was whisper quiet compared to tinny, hunting made by the older version. I haven't used either lens often enough to draw any sort of optical comparison but the new lens was very sharp. Together, the camera and lens combination provide a great entry into medium format at a price that is hard to ignore ... less than the cost of an M10 or M10M without a lens. A double aspherical lens for $1099. That's a lot less than any of my S lenses unfortunately depreciated over the years. Gulp.

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