David: I have 2 great ideas.
You're right, there is no free lunch but I think I have 2 killer ideas:
First idea:
Tell the guys in the upper levels to bring the CFV39 back in 2 flavors:
One with the horizontal sensor for the guys that prefer landscape orientation in a WLF camera like Jurgen for example.
And one model with the sensor in vertical position for guys that would prefer a WLF camera for studio work.
Seriously, think about it. As far as I'm concerned, the wlf camera is prefered by some because it allows to compose "groundglass style, and to quickly fine focus by the flip of the magnifier. Other advantage is that since the photographer is looking down, the model or sitter feels more at ease. I know this because I was told that many times in my studio. The other advantage of the wlf camera is that your face is actually above the camera not behind, allowing for more immediate rapport since the sitter can "see you working". Of course, a few disadvantages for landscape photographers may be, like difficulting camera operation next to floor level.
Cost of this variation seems to me to be of low cost.
Second idea: Bring a CFV back with a 44X33 sensor with the verto-like rotating feature. With the savings of the smaller sensor Hasselblad could implement the rotating mechanism for the same price.
Thanks for reading
Eduardo
If it would cost another $1000 then for sure.
But, to redesign, casing and electronics would be like creating a whole new product and push it way over the price that makes it attractive today.
Best ,
David