Good Interview regarding the 1 series from The Imaging Resource. It answered a lot of questions for me.
http://www.imaging-resource.com/NEW...i, General Manager R&D, Nikon Imaging Company
A couple of things gleaned from the article. It looks like Nikon put a significant amount or R&D into this camera. Some of the processing stuff going on behind the scenes is pretty impressive really (I still don't think it makes up for the "flaws" of the system, but I was impressed nevertheless).
The most telling thing in the interview was this:
Masahiro Suzuki: When we started with this development, it was quite some time ago, it was prior to the Micro Four Thirds launch. So we were actually some steps ahead of those guys, and our aim was to achieve the most for image quality and high performance--especially for speed--responsiveness, compactness, and ease of use. Those factors combined led to this camera. So rather than adopting Micro Four Thirds, we believe this new format is better.
The design of this camera with regards to sensor makes much more sense now. It seems that the design for this camera was basically set 2ish years ago, before the popularity of mounting MF lenses to these cameras really hit. I would speculate, that at this point Nikon had too much invested in this system to change directions to a large sensor camera.
There was also some insight as to the target market.
Masahiro Suzuki: Basically, they’re currently compact-only users, but who are eager to step up, seeking a better quality image; but who feel that a DSLR would be too much, because of the complexity, or the bigger size. So, there's some hesitation for a DSLR.
Dave Etchells: Okay, so it's kind of the traditional customer that the industry is seeing as the compact system camera user; people that are stepping up who don't want the complexity or size of DLSRs.
MS: Mmm, yes.
The question left unanswered by this is all the ones we've already asked here. Will those users pay the prices these cameras are listed at when there are other offerings out there with better specs at the same or lower cost?
So Lars asked several posts back about why I was taking shots at this little camera. Honestly, it's just brand loyalty sparring, nothing more (But it does help educate me as to what's out there and the +/-'s of all sorts of cameras). But on the other hand, I really couldn't make sense of why this camera had the price and specifications listed. I was honestly confused. Kind of like the X100. From a technical point of view (mainly the fixed lens), that one doesn't make sense to me. However, I totally understand it from a aesthetic point of view. Not to the point of forking over $1,200 for one, but I do understand why folks would. But these little cameras, don't even have the X100 cool factor going for them, and I'm not sure why anyone would rationally, and logically decided they needed one....
Oh, and this...
Masahiro Suzuki: We developed it; we engineered and developed this sensor inside Nikon. But for the production side, that is done by our partner.