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No official confirmation (yet), but Nikon may be migrating to a paid firmware update model. This post on Nikon Rumors has more detail, but the first reported features are:
After Adobe's [financial] success with Creative Cloud, more companies are looking at the software subscription model as a means of generating recurring revenue. Sounds like Nikon is dipping its corporate toe in the water.
Joe
The “I Am Advancing” program is starting with support for 6 full-frame Nikon DSLR cameras: Nikon D750, D810, D800, D800E, D610 and D600. All of the cameras in the program will receive a new White Balance update, containing Nikon’s latest algorithms for high-quality color balance in any light. Each camera is also receiving a brand new “Metallic” Picture Control option, providing photographers with a unique high-contrast setting which is both natural and eye-catching.
For photographers using Nikon RAW (NEF) mode, the most exciting new feature is Nikon’s new RAW Histogram. This feature displays impressive full-screen histograms for all 3 color channels (red, green and blue) simultaneously, based on data directly from the image sensor. The new feature allows advanced photographers to fine-tune perfect exposure for each shot. RAW Histogram is available for all cameras in the “I AM Advancing” program.
Finally, Nikon is bringing 2 of the best features of the revolutionary Nikon D810 camera to other cameras in the Nikon DSLR line-up. Nikon’s new “Flat” Picture Control, which allows photographers more options for adjustment in post-processing, is now available for all cameras in the program. In addition, Nikon’s Electronic First-Curtain Shutter feature, which eliminates vibrations caused by the shutter, is newly available for the recently announced Nikon D750 camera.
For photographers using Nikon RAW (NEF) mode, the most exciting new feature is Nikon’s new RAW Histogram. This feature displays impressive full-screen histograms for all 3 color channels (red, green and blue) simultaneously, based on data directly from the image sensor. The new feature allows advanced photographers to fine-tune perfect exposure for each shot. RAW Histogram is available for all cameras in the “I AM Advancing” program.
Finally, Nikon is bringing 2 of the best features of the revolutionary Nikon D810 camera to other cameras in the Nikon DSLR line-up. Nikon’s new “Flat” Picture Control, which allows photographers more options for adjustment in post-processing, is now available for all cameras in the program. In addition, Nikon’s Electronic First-Curtain Shutter feature, which eliminates vibrations caused by the shutter, is newly available for the recently announced Nikon D750 camera.
After Adobe's [financial] success with Creative Cloud, more companies are looking at the software subscription model as a means of generating recurring revenue. Sounds like Nikon is dipping its corporate toe in the water.
Joe