Not a single working professional I know who uses Nikon is the least bit concerned with what Canon is doing, we use the gear because of the excellent system that it is.
Hi,
Maybe you are right and that is the reason Nikon is in the state it is[1]. Maybe Nikon professionals are different, and they don't care about value or any offering but Nikon's. They don't' test other gear, and they will commit seppuku before touching any gear that is not Nikon
. So Nikon, having this kind of consumers, simply grows lazy and expensive. They did introduce the D850, the best they can do, and were careful not to return to the errors of the past. The price is very good. I hope is a hint of change. This lens is overpriced. High quality and good value are important if they want to add new people. The minds and loyalties of new photographers don't belong to a particular brand. Thom pointed out some unusual assumption by Nikon:
"But let's talk cameras and lenses as outlined in the report. In particular, Nikon's current plan is to "target a profit-structure able to sustain the profit in a declining market." I've got two problems with this. First, it's not clear that the camera market is still declining. Certainly, Nikon's share of it is still declining, but there's actually been a bit of growth during the trailing 12 months"
Maybe Nikon doesn't want to target new people, and maybe they know that most Nikon pros are just like you, and could not care less about the rest of the industry.
By the way, nobody talked about switching to Canon because of one lens, what I say was: "I just wish Nikon was more aware of the competitive landscape."
By the way I am likely to buy the D850 next year, It fits my needs and I beleive will have good resale value in case I need to drop Nikon. It maybe my last DSLR. Yes, Nikon have to do stuff to ratain me, I am not a sure bet for them.
Best regards,
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[1] I know for a fact that some professionals have changed to Sony