While the camera is indeed larger than I thought when first reading about it, I think it sounds very interesting. One of my favorite cameras is the Hexar AF, a full-sized 35mm f2 autofocus film camera with a simple, excellent interface. This, while larger and heavier, seems to be in the same spirit, more so than most of the other alternatives. The RX1 series is also very attractive, but for some reason never drew me (perhaps the interface). My photographic outlets are primarily books and exhibitions, and at times I want the option to print large or crop heavily. A lot of my work is on large format film or the Leica S, neither of which are particularly portable. As a lighter option, I have the M10, which is the camera I travel with, and throw in the bag for when I am shooting film (I mostly shoot black and white film, but digital for color). I love to shoot with, the M10, but I am missing the extra resolution and not head over heels about the files like I was with the M9. Interface can be magical in this kind of camera, kind of like it was in the Hexar AF. While not everyone loves the Hexar AF, a lot of the serious photographers I know who have shot it, love it. They hit the sweet spot of quality, handling and practicality. Zeiss looks like they tried to hit those notes, and I hope they are successful with it.
While I am not always happy with Adobe and can understand people's skepticism about being locked in to a software subscription, lightroom mobile has been very useful for me for my iphone photos (both to get RAW, and to automatically sync them back and forth to lightroom). I like the idea of being able to do this with the camera as well. If nothing else, it resembles Phase One's tactic with the infinity platform...it seems like the future may be in this kind of tight integration. I would be surprised if Zeiss had not worked it out such that the internal processing can be used with full functionality without a CC subscription. I doubt they would want to be tied to another company's whims, so my guess is that Adobe might handle the software, but it operates independently or semi-indepently such that people who do not want an Adobe subscription can still own the camera.
More importantly, a purpose built, sensor-matched 35mm f2 lens and a 37mp lens should give a lot of versatility and excellent performance. The interface seems to have a good balance of important controls being tactile and less frequent controls being touch or menu based. Personally I think the design looks excellent, and it is nice to see a company that is not so bound by the past and trying to use modern design and finishes etc. For me, however, this secondary to the functionality. The main thing I wish it had was a OVF or hybrid OVF. With a fixed focal length it would have been easier to do, but I understand that for most photographers EVF's are more than good enough. Then again, my most cherished camera is made of wood.