Guy is a bad example. He has been a happy early adopter of more or less every camera known to man, and that includes the M8
No, people are not making their own buying decisions. The whole point with aggressive marketing and planned product development is to convince people to buy products they don't need.
You can obviously spend your money any way you want, but rationalizing it by saying that because I don't need to spend them on film, I'll waste them on cameras instead, only shows that you are as much of a consumerist as Sony could ever dream of getting you to become. That's the way the world is going anyway, or so it seems, so if that lights your fire...
Agfa, Ilford and Kodak have no right to be pissed over anything other than their own lack of adaptability. In an ideal world, they should have seen what was coming some 30 years ago. But there is no ideal world, and riding on a current success is much easier than preparing for harder times. Fujifilm diversified in time, but they still help keeping film alive. That's very kind of them. I doubt they make much profit from it.
Oh, and I don't go to rumour sites. The rumour appeared in this forum, on this thread, or at least that is where I saw it. Like most here, I'm curious about what the A9 will be. If it will be. The last A-9 was rather nice: