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Thread: The Hasselblad Lunar E mount

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    Question The Hasselblad Lunar E mount

    What has become of this? I see a lens from them with a custom leather pouch on super sale. Are there any more coming? Is this a viable system?

    Hasselblad LF 16mm F/2.8 voor Lunar E-mount | www.kamera-express.nl

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    Senior Member pegelli's Avatar
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    Re: The Hasselblad Lunar E mount

    I've seen some similar deals before (eg. at B&H), selling the Hasselblad branded lenses at or below the equivalent Sony prices.
    In this example you can get a leather pouch and ~10 € discount vs. buying the Sony version.

    I think it's just a way to clear old stock.
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    Re: The Hasselblad Lunar E mount

    Quote Originally Posted by Vivek View Post
    What has become of this? I see a lens from them with a custom leather pouch on super sale. Are there any more coming? Is this a viable system?

    Hasselblad LF 16mm F/2.8 voor Lunar E-mount | www.kamera-express.nl
    I think that I have read on Sonyalpharumors that Hasselblad was discontinuing the lunar and that there won't be any new cam in that series. Seems it was a marketing flop and they decided to recenter to their original business. But I know you : don't ask for a link, I didn't keep track of it.

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    Re: The Hasselblad Lunar E mount

    I would actually appreciate any official Hasselblad (or Sony who enabled it) announcement that the Lunar E mount line is discontinued.

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    Senior Member pegelli's Avatar
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    Re: The Hasselblad Lunar E mount

    Actions speak louder then words, the Lunar doesn't show on the Hasselblad products website anymore.

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    Re: The Hasselblad Lunar E mount

    That is strange as the Hasselblad LF 16/2.8 is being sold with 2 year warranty. This would imply that it will be serviced (not just the leather pouch) by Hasselblad for quite some time to come.

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    Senior Member pegelli's Avatar
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    Re: The Hasselblad Lunar E mount

    I think 2 years warranty is required by law so it's difficult to skimp on that. I don't think Hasselblad will service it if something is wrong with it (even when the "line" was still active), easy to outsource to a 3rd party, even Sony does that.

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    Senior Member ecsh's Avatar
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    Re: The Hasselblad Lunar E mount

    I bought that lens when B&H had it on sale for $100.00. It was actually pretty sharp on my A6000. Later sold it for the same money. Looks identical to the Sony unit, with the exception of the wording on the body.

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    Re: The Hasselblad Lunar E mount

    Perry Oosting, CEO of Hasselblad, was interviewed on Luminous Landscape in February. He said that "we will not see a badged partner product going forward". There is also a different interview here Interview: Hasselblad to re-visit core values and aim for a wider market, says CEO Perry Oosting: Digital Photography Review
    While the Dpreview interview does not directly talk about this lens, it talks about the direction that the company will now be taking under Oosting's leadership.
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    Re: The Hasselblad Lunar E mount

    Quote Originally Posted by Vivek View Post
    I would actually appreciate any official Hasselblad (or Sony who enabled it) announcement that the Lunar E mount line is discontinued.
    They announced the celestial product lines being discontinued a couple of years back which is when the "deals" first started to clear stock. You can probably Google the press release I assume. I guess it's no worse than all of the other special addition cameras that come for other brands even if overpriced IMO. Sometimes it's just about buying what you like for some people.

    Leica marked up Panasonic cameras (and a Sony camera with a fixed lens) exponentially as well... Nevermind the fact they charge you more to remove features. Fuji and Olympus sell "titanium" versions of their cameras. Sony replaces them before a special edition makes sense. Hasselblad make Ferrari versions. Phase One handicaps the features of their versions with the best color. So all brands make business choices that some would find questionable at best. It works for them though so who am I to argue?
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    Re: The Hasselblad Lunar E mount

    So, the Lunar E mount is dead?

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    Re: The Hasselblad Lunar E mount

    Quote Originally Posted by Vivek View Post
    So, the Lunar E mount is dead?
    It actually has been for some time now. I don't think people will forgive them ever though though it's nothing that needs to be forgiven. The market decided it wasn't in their best interest and losing money is one of the hardest lessons learned.
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    Senior Member pegelli's Avatar
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    Re: The Hasselblad Lunar E mount

    Quote Originally Posted by Vivek View Post
    So, the Lunar E mount is dead?
    I think everybody can draw their own conclusion. From my perspective I think it was DOA, but they sold some units (for instance one to David Beckham). But overall I guess it wasn't the commercial success they hoped it would be
    Last edited by pegelli; 23rd June 2016 at 11:52.

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