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Thread: Fuji on shopping tour

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    Senior Member Stefan Steib's Avatar
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    Fuji on shopping tour

    The Online Photographer: Fujifilm Confirms It Considered Buying Leica, Then Olympus

    It is very interesting that they did not try to buy Hasselblad..... Actually that tells a lot !

    At first I thought lets drop this into the price discussion thread, but I think this thought needs to be observed separately.

    regards
    Stefan
    because photography is more than technology - and " as we have done this all the time "
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    Senior Member Swissblad's Avatar
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    Re: Fuji on shopping tour

    This may be because Hasselblad had been acquired recently in 2011.

    It would have been a mistake to acquire Leica - two very different cultures and philosophies - as well as markets.

    Acquisitions don't always work - see Daimler/Chrysler.

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    Senior Member stephengilbert's Avatar
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    Re: Fuji on shopping tour

    Apparently they didn't try to buy Ebony. Perhaps this should be posted in the Large Format section as well.
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    Senior Member Stefan Steib's Avatar
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    Re: Fuji on shopping tour

    Swissblad

    Leica was on sale (at least 44%) about the same time that Ventizz got into Hasselblad (first half of 2011). Ventizz and Blackstone are pretty similar companies. And you can bet that Fuji knew before the large Olympus scandal went public what was going on there.......

    Kamerahersteller: Finanzhai Blackstone steigt bei Leica ein

    regards
    Stefan
    because photography is more than technology - and " as we have done this all the time "
    facebook:hcam.de - www.hcam.de - www.hartblei.de

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    Senior Member Swissblad's Avatar
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    Re: Fuji on shopping tour

    OK - interesting.
    Still think it would have been a bad idea.
    A bit like Toyota buying Porsche.
    That said, I'm a big Fuji fan, using both the Xpan and X100.
    At least Fuji is managing its business better than Kodak did.
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    Senior Member Stefan Steib's Avatar
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    Re: Fuji on shopping tour

    Leica was looking for money to expand. And they got it !
    I think this clearly shows that their concept right now is even reasonable for financial investors who see them growing.

    I am soo curious to see the S3. I wish it would be september already !

    regards
    Stefan
    because photography is more than technology - and " as we have done this all the time "
    facebook:hcam.de - www.hcam.de - www.hartblei.de
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    Subscriber Member Jorgen Udvang's Avatar
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    Re: Fuji on shopping tour

    Buying Olympus would seem like a logical move. Leica on the other side... I can't really see what either side would gain, but apparently, that's the conclusion Fujifilm reached as well.

    I wonder how their relationship to Hasselblad works out. Hasselblad never fail to point out that Fuji is just a supplier of hardware, and only viewfinder and lenses. And why was the GX645 stopped? It would have seemed logical for Fuji to develop their own DB for that camera, a continuation of the back they made for the GX680 which would have been much more at home on the smaller body. I get the impression of a relationship where one partner, Hasselblad, can't get out because there aren't really any alternatives around, while the other, Fujifilm, is in it solely for the money.

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    Senior Member Swissblad's Avatar
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    Re: Fuji on shopping tour

    Quote Originally Posted by Jorgen Udvang View Post
    I get the impression of a relationship where one partner, Hasselblad, can't get out because there aren't really any alternatives around, while the other, Fujifilm, is in it solely for the money.
    Well put!

    Let's see what the new Hasselblad digital Xpan will be like.

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    Senior Member Stefan Steib's Avatar
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    Re: Fuji on shopping tour

    Don´t you think it is strange that they obviously are looking onto an investment and getting a brand that they can use for a maybe more defined marketing approach, and in the interview they do not even talk one word about this relationship they have for over 10 years now being the lens supplier, the maker of many parts of the camera and probably the main R&D partner of Hasselblad ? Not one word about the future of this partnership nor about the past 10 years ?
    Normally people who work together speak about it and tell how good and successful it is. I mean just out of politeness ?
    Whereas I have to say after reading the original text as a whole he speaks about making Fuji a Pharma company because they think the film business isn´t growing anymore (does anyone remember Kodak who stated that was about the last healthy part ?)...... a very strange interview ! see here (via Google translate from german)

    Google Übersetzer

    This is a riddle, more than giving any facts. And the things that haven´t been said are more apparent than those he said !

    Regards
    Stefan
    because photography is more than technology - and " as we have done this all the time "
    facebook:hcam.de - www.hcam.de - www.hartblei.de

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    Super Duper
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    Re: Fuji on shopping tour

    I think Hasselblad was looking for a more culturally and technically compatible financial partner. They did retain their former marketing partners on the board, given that the far East is such a strong and growing market for legacy brand names.

    I wouldn't read anything into not mentioning Hasselblad in an interview regarding buying other brands ... Fuji may not be at liberty to discuss anything about their on-going working relationship with them.

    If anyone outside of Hasselblad's inner circle knows what they are up to and what is coming ... it'd probably be Fuji.

    -Marc

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    Subscriber Member Jorgen Udvang's Avatar
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    Re: Fuji on shopping tour

    Quote Originally Posted by fotografz View Post
    If anyone outside of Hasselblad's inner circle knows what they are up to and what is coming ... it'd probably be Fuji.

    -Marc
    Absolutely. It's also important to remember that Fujifilm is a very major player in the photographic business (according to themselves, the biggest, but I assume that depends on how the figures are calculated). They quite obviously know how to play their cards, what to say and what not to say. It's a blessing to have such a corporation around, with the guts to make niche products that probably doesn't account for much on their bottom line, if at all.

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    Super Duper
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    Re: Fuji on shopping tour

    How did Fuji survive where Kodak didn't? Not only survive but so successfully? I'm fascinated by that.
    I am not a painter, nor an artist. Therefore I can see straight, and that may be my undoing. - Alfred Stieglitz

    Website: http://www.timelessjewishart.com

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    Senior Member Stefan Steib's Avatar
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    Re: Fuji on shopping tour

    Hi Beni

    as it is the internet is a fantastic way to get informations about anything. There is the annual Report of Fujifilmholdings 2011 online

    http://www.fujifilmholdings.com/en/p...r_2011_all.pdf (

    There you will see that they had a substantial growth in their Business in China in 2011 which has compensated for the dramatic losses in 2009 and 2010. it also shows that the document and information solutions parts of the company where significantly more stable than the photo section.
    (this was where Kodak took most of it´s losses !)

    The guy to ask about the relationship with Hasselblad is probably Takeshi Higuchi , the Director of the Fujinon operation who make the lenses.

    about the imaging part - see page 98

    "
    Imaging Solutions Segment
    Because of market shrinkage which was accelerated by the worldwide economic recessions, the
    Company implemented the consolidation and shut down of photo-finishing laboratories and terminated
    redundant manufacturing lines to further streamline marketing, development and manufacturing
    functions. The Company has also implemented workforce reduction programs, disposals of
    inventories by means of consolidations and discontinuations of product lines, and other restructuring
    activities in domestic and foreign subsidiaries to reduce fixed costs. As a result of the above
    activities, the earnings forecast for future periods was revised and impairment charges of ¥30,298
    million were recognized in the year ended March 31, 2010, on property, plant and equipment such
    as manufacturing facilities, amortizable intangible assets and other assets in domestic and foreign
    subsidiaries. ....."


    Very interesting document, I have to admit I don´t have the time to read this all, but they seem to be by far more centered and organized as well as having a vision than Kodak did have any of this during the last years.
    Maybe an Asian thing to withstand when times get rugged.

    Chappeau Fuji, so we will see them as global players for some more time I guess. Oh- again-no word on Hasselblad in this whole Business report.

    regards
    Stefan
    because photography is more than technology - and " as we have done this all the time "
    facebook:hcam.de - www.hcam.de - www.hartblei.de

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    Subscriber Member Jorgen Udvang's Avatar
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    Re: Fuji on shopping tour

    Quote Originally Posted by Ben Rubinstein View Post
    How did Fuji survive where Kodak didn't? Not only survive but so successfully? I'm fascinated by that.
    Apart from being huge in non-amateur markets, like medical imaging, they are extremely active marketing their photography products in Eastern Asia. More than half of the world population lives in this part of the world, so that's not an insignificant factor.

    Example: The tiny shop (less tha 50 square meters) where I buy my gear sold more than 100 X-Pro1 in May. That's impressive if you ask me.

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