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Thread: Hasselblad Lunar : they go defensive

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    Senior Member Stefan Steib's Avatar
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    Re: Hasselblad Lunar : they go defensive

    Autsch. Now I ask myself what have they done the last 8 months ?
    Design new Hasselblad Logos ? This does not look much different than the Prototypes they where showing on the Photokina..........???

    I wish them much luck. They will need it.

    Greetings from Germany
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    Re: Hasselblad Lunar : they go defensive

    Has it been 8 months already?

    Many impossible things happened in the meantime.

    Leica announced and started releasing slowly their best ever digi cam ever, the MM.

    Even more of an impossible thing- though I swore (ever since the revolutionary Panasonic G1 appeared) that live view less cams are not useful, I managed to buy a Leica MM, in all its RF crippled glory and am delighted with using it.

    And to think that the MM was over priced...

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    Re: Hasselblad Lunar : they go defensive

    It is a tribute to ego and turning a blind eye that Hasselblad would go forward with this project given the laughter and derision that followed the announcement of the Lunar. Hasselblad knew they made a horrible decision, because the Chairman made a statement to the press trying to justify the freaky camera. As a proud Hasselblad owner since the early '70s, I was embarrassed by the announcement. Actually, I was more mad than embarrassed since I viewed it as the beginning of the end for Hasselblad as a viable organization.

    The partnership with Sony could have been very successful had Hasselblad announced a groundbreaking camera or improvement that would have a chance of being viable. But, they chose to take an aging technology (a pig) and put a fancy exterior on it (lipstick). In the end you still have a pig wearing lipstick.

    They could have offered a full frame 35 mm camera using Sony or Zeiss lenses and maybe even an adapter for Leica lenses. Had they had the courage to offer a mirrorless CMOS sensor camera larger than full frame 35 mm with a full lineup of lenses, they would have had a winner on their hands. But they decided to milk the trademark without bringing any improvement in technology or upgrades to the photographic industry. Thank you Hasselblad for your pig wearing lipstick.

    Greg

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    Senior Member Stefan Steib's Avatar
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    Re: Hasselblad Lunar : they go defensive

    @Greg

    if they would have taken the RX1 and apply interchangeable lenses, launch lets say with 4 focal lenght Zeiss lenses, say 20,35, 55 and 90mm all with the same f1,4 and the same quality (as the RX 35mm) maybe add a 1,4 teleconverter and a nice set of stylish bags and shades, an EV and a nice flash in the same design - that would have been nice and a real successor to the X-Pan.

    @Vivek

    ........ so the CMOS isn´t actually that bad.......

    Greetings from a sunny Allgäu
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    Hasselblad Lunar : they go defensive


    Don't worry, the boutique strategy will do the trick








    screen dumps from Hasselblad tv

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    Re: Hasselblad Lunar : they go defensive

    I am simply embarrassed for Hasselblad and embarrassed that they would have the hubris to continue with this debacle. One day, I think this will be an example on how difficult it is to stop a train wreck like this once it has started. They should have killed it after the unanimous derision at the launch (has anyone...literally any professional reviewer or industry voice received this camera well?), but they probably felt that they could sell it in China and/or Russia. I think they will be disappointed though...these markets value flash and name recognition, but I think they are more aware of quality than Hasselblad gives them credit for. 7000 dollars for this camera is verging on unethical...this has the makings of a fiasco.
    My photos are here: http://www.stuartrichardson.com and more recent work here: http://stuartrichardson.tumblr.com/ Please have a look at my book!
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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by Stefan Steib View Post
    @Vivek

    ........ so the CMOS isn´t actually that bad.......

    Greetings from a sunny Allgäu
    Stefan
    Not at all. It depends on the packaging.

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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by Stuart Richardson View Post
    I am simply embarrassed for Hasselblad and embarrassed that they would have the hubris to continue with this debacle. One day, I think this will be an example on how difficult it is to stop a train wreck like this once it has started. They should have killed it after the unanimous derision at the launch (has anyone...literally any professional reviewer or industry voice received this camera well?), but they probably felt that they could sell it in China and/or Russia. I think they will be disappointed though...these markets value flash and name recognition, but I think they are more aware of quality than Hasselblad gives them credit for. 7000 dollars for this camera is verging on unethical...this has the makings of a fiasco.
    Hi Stuart, When one of the Hassy guys said that they were not out to rob people, the story ended right then and there. RIP, Habbelsad.
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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by BANKER1 View Post
    It is a tribute to ego and turning a blind eye that Hasselblad would go forward with this project given the laughter and derision that followed the announcement of the Lunar. Hasselblad knew they made a horrible decision, because the Chairman made a statement to the press trying to justify the freaky camera. As a proud Hasselblad owner since the early '70s, I was embarrassed by the announcement. Actually, I was more mad than embarrassed since I viewed it as the beginning of the end for Hasselblad as a viable organization.

    The partnership with Sony could have been very successful had Hasselblad announced a groundbreaking camera or improvement that would have a chance of being viable. But, they chose to take an aging technology (a pig) and put a fancy exterior on it (lipstick). In the end you still have a pig wearing lipstick.

    They could have offered a full frame 35 mm camera using Sony or Zeiss lenses and maybe even an adapter for Leica lenses. Had they had the courage to offer a mirrorless CMOS sensor camera larger than full frame 35 mm with a full lineup of lenses, they would have had a winner on their hands. But they decided to milk the trademark without bringing any improvement in technology or upgrades to the photographic industry. Thank you Hasselblad for your pig wearing lipstick.

    Greg
    That is an insult to Pigs and Lipstick

    Pigs are useful ... mmmm ... the delicious Pork Loin I had just last evening, and the bi-annual BLT my wife allows me to indulge in.

    Lipstick ... well ... you know

    Hasselblad coulda, woulda, shoulda ... but they didn't.

    Instead they see the consumer as an idiot willing to shell out $7K for a creaky old sheep on its last leg dressed in ill fitting Wolf's clothing with dead eyes and extracted fangs.

    To be honest, I wouldn't want one of these if one were given to me free for fear people would think I actually paid for it

    -Marc
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    Re: Hasselblad Lunar : they go defensive

    First I thought this is a mockup, but following your link : IT´S REAL !!!!
    OMG....
    Whereas the Photographer is doing a good job and at least they are using MF H´Blads for the shooting. So they invest a lot to make it stylish.
    Maybe for people who don´t have ANY clue about photography but too much money this will work.

    And yes of course this attempt is an insult for any existing Hasselblad owner on the planet. Think about it, that´s pretty crazy........

    Greetings from Germany
    Stefan

    Quote Originally Posted by Steen View Post
    Don't worry, the boutique strategy will do the trick








    screen dumps from Hasselblad tv
    because photography is more than technology - and " as we have done this all the time "
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    Re: Hasselblad Lunar : they go defensive

    Uh oh.... this has turned out worse than I thought was possible. The 7 Hasselblad logos tells the story: If you can't give people real values, give them "exclusive" logos. Unfortunately, this whole operation has degraded the Hasselblad logo to a level it may never recover from. The close-up photos reveal bad industrial design, plain and simple. When Leica almost bankrupted themselves selling limited editions, at least they did it with re-painted versions of their own products. These guys show a lack of common sense that exceeds my wildest fantasies.

    Good to know though, that the lid for the battery compartment seems to be made in Sweden

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    Re: Hasselblad Lunar : they go defensive

    Looking on the bright side I assume they'll sell so few that they'll crush the rest and make it a collectible?

    Better yet, just crush them all.
    Last edited by GrahamWelland; 31st May 2013 at 19:43.
    Remember: adventure before dementia!

    As Oscar Wilde said, "my tastes are simple, I only like the best"
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    Re: Hasselblad Lunar : they go defensive

    Regards . Jürgen .
    -----------------------------------------------------------------------------------

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    not available - maybe due to high demand ?


    Bring in the astronauts

    Astronaut Buzz Aldrin to help launch luxury Hasselblad Lunar camera on May 30th

    Not yet available at e.g. B&H

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    Re: Hasselblad Lunar : they go defensive

    Now we know why it costs so much!

    BTW, How many launches and rollouts are they planning?

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    Re: not available - maybe due to high demand ?

    Quote Originally Posted by Steen View Post
    Bring in the astronauts

    Astronaut Buzz Aldrin to help launch luxury Hasselblad Lunar camera on May 30th

    Not yet available at e.g. B&H
    Gotta add "Buzz" to push this Frankencamera I guess. Sad to see the old space warrior duped into any connection with this mess ... Hasselblad should be ashamed. There is absolutely no connection what-so-ever between this Lunitic camera, and the venerated V machines the astronauts took to the moon.

    I hope their promotion agency goes down with the spaceship, and the Italian government steps in to disavow any claims of italian design.



    - Marc
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    Hasselblad Lunar: Launch Roll Out

    Quote Originally Posted by Vivek View Post

    (...) How many launches and rollouts are they planning?

    Seven launches planned, according to this Launch Roll Out illustration

    Hasselblad Lunar mirrorless camera launch scheduled for May 30 | Photo Rumors

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    Re: Hasselblad Lunar : they go defensive

    This is what Hasselblad could have done:
    They could have launched a "budget" version of the H-series camera, priced it around the level of the Pentax 645D (which isn't much more expensive than the Lunar anyway), made it "open source", a kind of "H4X Cheap" and included a film back. There are enough photographers around dreaming about digital MF to make a move like that a success and a profitable one. Instead, they are digging a deep, wide hole for the brand name to sink into with the Lunar.

    I would be a typical customer for the H4 Cheap. I'm on my way into digital MF, in spite of being a relatively satisfied Nikon user with the option of buying a D800 (which I might buy anyway), and the choice is between Hasselblad and Rollei. The two most important arguments against Hasselblad:

    - Except for the H4X, which is some kind of "special promotion", it's a closed system. If Hasselblad goes, the investment goes with it.
    - The Lunar, which to me is a sign of a manufacturer that is losing the grip.

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    Re: Hasselblad Lunar : they go defensive

    There is a million things they could have done in line with their heritage, but didn't.

    They could have made the H5 a dual shutter camera and offered e-adapters for the CFE and FE lenses ... but didn't.

    They could have had the moxie to be the first to introduce a MF CMOS back with real live view ... but didn't.

    They could have made a smaller S type body that natively takes H lenses ... but didn't (instead Leica did).

    Etc., etc., etc.

    - Marc

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    Re: Hasselblad Lunar : they go defensive

    I'm left speechless on this one. LOL

    You know how hard that is to do.
    Photography is all about experimentation and without it you will never learn art.

    www.guymancusophotography.com
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    Re: Hasselblad Lunar : they go defensive

    From the release link:

    This Lunar first look video pretty much describes the target audience: "this is a camera for the person who appreciates that getting there in style can be more important than getting there the fastest"
    That about sums it up. They are looking for "slow" customers.

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    Re: Hasselblad Lunar : they go defensive

    Ha - this video is priceless.

    "The lunar has Decadence - the kind of french Riviera and full body massage decadence......"

    Huaheheheh

    Is it possible to give an award for these marketing people for the BS of the century ?

    Lets sum it up. I take a medium class compact, put a grip on it and 2 "Titanium buttons!" stick a brand on it and some premium bubble around and by this raise the price by 5x.

    Hmm. I would propose this business model to other branches. VW which is also holding the Bugatti brand takes a Golf GTI, attaches a winered special colour and gold covered bumpers , put some bugatti stickers on, calls it Premium-the new small Bugatti "Golfron" and sells it for 150k €.

    Ridiculous ?

    Greetings from Germany
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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by Stefan Steib View Post
    . . .
    Huaheheheh

    Is it possible to give an award for these marketing people for the BS of the century ? . . .


    Stefan

    Are you thinking of BS AWARD in Silver , Gold or Platinum .
    Regards . Jürgen .
    -----------------------------------------------------------------------------------

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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by jotloob View Post


    Stefan

    Are you thinking of BS AWARD in Silver , Gold or Platinum .
    Of course Platinum with Diamonds. I mean this really needed some Chuzpe.
    But as always I fear Heroes die first.......... :-)

    Stefan
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    Re: Hasselblad Lunar : they go defensive

    Very very sad to see a company like Hasselblad lower themselves to a stunt like this. I started my career in New York when Hasselblads were the icon of a real pro photographer. Owning your first Hasselblad was a major step forward in your career. How embarrassing to see a company with that kind of reputation sink to this level. They will never ever attract 20 year olds with a repackaged $1000 Sony. If anything, the youngest generations are less affected by brand names than anyone. Cheap DSLRs, iPhones, and Holgas are what they like to shoot with. I really hope Hasselblad comes up with a new revolutionary MF system.

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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by Stefan Steib View Post
    Ha - this video is priceless.

    "The lunar has Decadence - the kind of french Riviera and full body massage decadence......"

    Huaheheheh

    Is it possible to give an award for these marketing people for the BS of the century ?

    Lets sum it up. I take a medium class compact, put a grip on it and 2 "Titanium buttons!" stick a brand on it and some premium bubble around and by this raise the price by 5x.

    Hmm. I would propose this business model to other branches. VW which is also holding the Bugatti brand takes a Golf GTI, attaches a winered special colour and gold covered bumpers , put some bugatti stickers on, calls it Premium-the new small Bugatti "Golfron" and sells it for 150k €.

    Ridiculous ?

    Greetings from Germany
    Stefan
    Stefan, you are just jealous that you did not think of it first for your H1 camera. A little leather and some diamond studs and you will see an instant impact in your sales. You just need to start hanging out with Johnny Depp.

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    Re: Hasselblad Lunar : they go defensive

    You are sooo right Shashin......... I´m green of envy.......
    I just think they could have done even better with the choice of materials.

    Like Polarbear penis leather, or petrified mammoth tree wood grip or buttons made from the wreck of James Deans Porsche. It´s a missed chance and they could have raised the price 10x !



    Stefan
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    Re: Hasselblad Lunar : they go defensive

    Porsche
    Levi
    Harley Davidson
    Apple
    News Limited
    and ( even)
    Warren Buffett


    These are just fa few companies/brands in different industries off the top of my head that have made huge strategic errors based on poor product strategy and or business decisions over the last 3 decades - all of whom suffered and bounced back when they corrected...

    I could add to the list but my simple point is that every company in business makes errors - even huge errors

    Success always has a thousand fathers - whilst failure is always an orphan.

    I wouldn't write off Hasselblad too soon chaps - this 'move' regarding re-badging Sony Nex no doubt is an insult to the heritage and the brand and more importantly to photographers of all persuasions - it will be corrected.

    All the best
    Pete

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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by Stefan Steib View Post
    You are sooo right Shashin......... I´m green of envy.......
    I just think they could have done even better with the choice of materials.


    Stefan
    Nothing tops the Contax T in terms of the choice of materials!



    Shutter release is Ruby. Housing is Titanium. Expensive camera when it debuted. Still going strong like an energizer bunny. Looks and feels classy as well.

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    Re: Hasselblad Lunar : they go defensive

    Minolta was ahead of the game:

    Minolta: Courreges AC 101 Price Guide: estimate a camera value

    Kind of wonder why they went out of business...
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    Re: Hasselblad Lunar : they go defensive

    The idea of special editions is OK overall. The problem and the main point of criticism is that there is no mystical standard edition with a 100 years old history !

    I think Hasselblad did not understand the principle ! If they would have done a 553cx last edition with a CFV50 and maybe the quality and the look of this
    (maybe in a more decent color.....)
    Dinosaurs and Robots: NASA Hasselblad on eBay

    it could have been a base of discussion. But even this approach is beyond their understanding. I think the Ferrari edition never sold well (after 3 years there are still some left so.....) - why- because there never was any logical and historical connection between the both.

    Now they talk about the moon , name the product after it and present it with an Astronaut, but the damn thing doesn´t have ANYTHING to do with this heritage ?

    The missing term is : "Authentic"

    .

    Stefan
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    Re: Hasselblad Lunar : they go defensive

    Moon had been exploited to sell products. Google Tang.

    At least this time around, one astronaut is getting paid!

  33. #233
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    Re: Hasselblad Lunar : they go defensive

    Maybe Hasselblad is hoping to make a killing with this in China where bling, or more importantly name brand bling, sells at a premium and they just need to get a buzz on that this is the must have 2013 thing to own.

    Maybe ...
    Remember: adventure before dementia!

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    Re: Hasselblad Lunar : they go defensive

    Have you read about the total destruction of some of the pricey cars such as Maserati, Lamborgini, etc in China, out of total disgust over repairs and customer service? They may have some very wealthy people but not complete morons.

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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by PeterA View Post
    Porsche
    Levi
    Harley Davidson
    Apple
    News Limited
    and ( even)
    Warren Buffett


    These are just fa few companies/brands in different industries off the top of my head that have made huge strategic errors based on poor product strategy and or business decisions over the last 3 decades - all of whom suffered and bounced back when they corrected...

    I could add to the list but my simple point is that every company in business makes errors - even huge errors

    Success always has a thousand fathers - whilst failure is always an orphan.

    I wouldn't write off Hasselblad too soon chaps - this 'move' regarding re-badging Sony Nex no doubt is an insult to the heritage and the brand and more importantly to photographers of all persuasions - it will be corrected.

    All the best
    Pete
    I don't think they will be able to correct it. It's not their first mistake:
    When Hasselblad changed their H-series cameras into a proprietary system, closing other back suppliers out, it was an understandable, although heavily critisised decision. But they didn't only lock others out. They made a system so complicated that for one who looks for a second hand camera and back, finding out which camera is compatible with which backs and lenses is much more complicated than figuring out relations between other vendors that aren't really connected in any formal way.

    As one who is on my way into digital MF, Hasselblad was the brand I looked at first, but the confusion made me skeptical. Then came Lunar, and I just had to conclude that Hasselblad is a company out of touch with their potential customers and probably some existing ones as well. Not only would I never buy a Lunar, but I won't buy into any of their systems (unless I get it very cheap), simply because I fear similar customer-unfriendly decisions coming up in the future as well.

    Hey... their most attractive model to many (most?) potential buyers, the H4X, is only available if you are willing to trash an existing H1 or H2. It's like buying methadone: You have to prove that you're a heroin addict first

    Why go with a company who is diverting into silly luxury gadgets when there are dedicated suppliers like P1, Mamiya and DHW around? I think most of those participating on this forum will agree that expensive gear is much more than what's in the box when you open it. Even Leica during their worst Limited Edition years showed a firm dedication to their heritage and concentrated on cameras that they had actually made themselves and made well. Hasselblad haven't even been able to sell the very limited numbers (100 and 500 if I remember correctly) of their Ferrari and Stainless Steel editions, even if those don't cost much more than a normal Hassy. And now they are going to sell a 2 year old Sony for 6 or 7 times it's initial value?

    Had they known anything whatsoever about disaster management, they would have pulled the thing after Photokina, but I think they still see a profit potential. I wouldn't be surprised if they can sell enough of it to make it pay as an isolated case, but their reputation as a camera supplier to professionals and serious amateurs is probably damaged beyond repair. Then the remaining question is: Will the value of the brand name last long enough for the owners to get their investment back. The way this seems to be going, I hope not. They don't deserve it.

    Hopefully, there are some skilled enthusiasts left at their offices up north who can pick up the wreckage when the ship sinks, like DHW did with Rollei. It would indeed be sad to see one of the greatest camera brands go under this way.
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    Re: Hasselblad Lunar : they go defensive

    I didn't know that they are going to manufacture the Lunar in Australia. This must be the factory, right?

    http://www.getdpi.com/forum/517350-post5909.html

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    Hasselblad Lunar: they go defensive


    In a recent interview with Oliver Laurent from the British Journal of Photography, Hasselblad’s Luca Alessandrini & Peter Stig-Nielsen make the following comments about the launch of the Lunar.

    “We realize it’s difficult to explain what we’re trying to do when we launch something for the first time, after a little while, when you come out with more products, then people will start to understand.
    But in the beginning, when a product is coming out of the blue, it’s a hard one”


    The above is from Hasselblad Lunar or Lunacy? Leo Edwards Photography two months ago, as is this quote later on in the British Journal of Photography interview:

    "What we’re doing is designing three cameras – a compact camera, a DSLR and a mirrorless – with the same style,”

    So apparently more similar products are on the way.

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    Re: Hasselblad Lunar : they go defensive

    If any news breaks out that because of this Habbelsad debacle, Sony's release of new products are facing delay, it will bite them big time.

    Sony should bear some responsibility for this fashion disasters. They made this happen.

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    Re: Hasselblad Lunar: they go defensive

    Quote Originally Posted by Steen View Post
    In a recent interview with Oliver Laurent from the British Journal of Photography, Hasselblad’s Luca Alessandrini & Peter Stig-Nielsen make the following comments about the launch of the Lunar.

    “We realize it’s difficult to explain what we’re trying to do when we launch something for the first time, after a little while, when you come out with more products, then people will start to understand.
    But in the beginning, when a product is coming out of the blue, it’s a hard one”


    The above is from Hasselblad Lunar or Lunacy? Leo Edwards Photography two months ago, as is this quote later on in the British Journal of Photography interview:

    "What we’re doing is designing three cameras – a compact camera, a DSLR and a mirrorless – with the same style,”

    So apparently more similar products are on the way.

    HASSELBLAD can design and produce whatever they want .
    They have lost me as a customer and that is for sure .
    Regards . Jürgen .
    -----------------------------------------------------------------------------------

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    Re: Hasselblad Lunar: they go defensive

    Quote Originally Posted by Steen View Post
    [COLOR="black"]
    "What we’re doing is designing three cameras – a compact camera, a DSLR and a mirrorless – with the same style,”

    So apparently more similar products are on the way.
    No, that's it.

    The Lunar is:
    - compact
    - a dslr : do not start splitting hairs there is no mirror, because it is
    - mirrorless

    That is why Hasselblad is so genious and why it is like
    "The lunar has Decadence - the kind of french Riviera and full body massage decadence......"


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    Re: Hasselblad Lunar : they go defensive

    We want professional tools NOT luxury toys .
    Regards . Jürgen .
    -----------------------------------------------------------------------------------

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    Re: Hasselblad Lunar: they go defensive

    Ill conceived. Every ugly design cue possible employed. Technically obsolete before it is even available. Arrogantly positioned and defended.

    Everything that Victor Hasselblad was not.

    However, the Luxury positioning is the most delusional aspect of the whole debacle because it targets the wealthy and incredibly stupid ... a combination I personally have not run across very often. The rich may be many things, but stupid is rarely one of them.

    What Hasselblad is missing is just how the wealthy buy things ... the rich may not know what they are doing regarding photography, but they ask those that do ... which is often people like those who come here ... a number of whom are also pretty well off financially, and travel in those circles themselves. I once advised Edsel Ford-II on what camera to buy for family photos and travel. He could have bought anything, including the whole camera store if he wished ... but all he wanted was a competent camera just like every other regular person.

    Why should Sony bear any responsibility? Some company comes along and says it'll buy certain numbers of a camera that is approaching the end of its life cycle. A camera that probably has already paid off its R&D investment, so such a sale will be more profitable and help fund the R&D of better Sony cameras ... what's not to love? I can imagine the Sony folks snickering at Hasselblad behind their backs.

    That Hasselblad is going to gussy up and pimp out a Sony A99 is going to be even more interesting because I cannot imagine who the hell will buy such a thing. That "thing" will also be obsolete before Hasselblad will have wrapped it in supple ugliness and decadent meaninglessness.

    From venerated and universally respected, to a laughing stock in one announcement day. Goes to show you that you are only one camera away from rack and ruin.

    - Marc
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    Re: Hasselblad Lunar : they go defensive

    Why should sony.. well, the lens mount is still SOny E and the flash mount is still the old (now abandoned) Sony flash mount.

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    Re: Hasselblad Lunar: they go defensive

    Quote Originally Posted by T.Karma View Post
    No, that's it.

    The Lunar is:
    - compact
    - a dslr : do not start splitting hairs there is no mirror, because it is
    - mirrorless

    That is why Hasselblad is so genious and why it is like
    "The lunar has Decadence - the kind of french Riviera and full body massage decadence......"

    You have not seen the sketches of the leaked Hasselblad A77, yet I think. It is not exactly a DSLR but rather Sony's SLT.

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    Re: Hasselblad Lunar : they go defensive

    I am still riddling about the strategy behind this.
    Analyzing the shere facts. Hasselblad does not have an adequate retail channel for these cameras. Their local dealers are connected with Photographers not rich amateurs, not even close to totally ignorant "shoppers" who may buy this with enough swarowsky attached on it.....
    Now they need another sales channel. That could be Gucci, Armani, D&G and the like who place this in the stores. Of course these will just sell them if the color of the camera matches the gown of the lady who buys a new dress (as a collateral buy). For Men you could try to place it at Lobbs in London or Highend tailors when they are waiting for their suits to be measured.
    Maybe also some duty free stores on Dubai/UAE and China /Russsia.
    That´s about it ! Realisticaly how many can they sell like this ?
    Maybe some hundred ? Sony wouldn´t even blink for that amount of bodies sold (normally a Distributor handles volumes like this), same applies for the "future" other products.

    So- what is this good for ? Even if they sell 1000 cameras a year and the margin is high (let´s say 50% on their side which it is probably not), the turnaround/earnings from this are 2,5 mil € EBIT.

    If this shall save Hasselblad and the shrinking MF Market they really need to sell about 20x probably even 30-40x more cameras to get their actual volume from this. 40000 Lunars worldwide a year ?



    NEVER !

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    because photography is more than technology - and " as we have done this all the time "
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    Re: Hasselblad Lunar: they go defensive

    Quote Originally Posted by Vivek View Post
    You have not seen the sketches of the leaked Hasselblad A77, yet I think. It is not exactly a DSLR but rather Sony's SLT.
    I believe it is the 24 meg FF A99 SLT they are going to pimp out. I guess that is still a DSLR as in Digital Single Lens Reflex no matter what is going on inside the camera ... maybe "reflex" is incorrect since the mirror never "reflexes" ... however, the Pellix mirror Canons were still referred to as SLRs.

    I have the A99 camera, which can be had for under $3K ... who would opt for a $7,000 version I wonder?

    - Marc

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    Re: Hasselblad Lunar : they go defensive

    Quote Originally Posted by Vivek View Post
    Why should sony.. well, the lens mount is still SOny E and the flash mount is still the old (now abandoned) Sony flash mount.
    Why is that a Sony issue to take blame for? The older flash mount was inherited from Minolta, and they should have changed it long ago (even though it is super easy to use). It is Hasselblad that decided on using the Sony Nex-7 so it all their fault IMO.

    You'd think for the money being asked they'd slap a Zeiss E mount lens on it as standard issue ... or a pair of Zeiss Touit optics, instead of the mediocre kit lens.

    Oh well, no issue for me ... I'm out of the Hassey system and no longer a customer.

    - Marc

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    Hasselblad Lunar: they go defensive

    Quote Originally Posted by fotografz View Post

    (...) Some company comes along and says it'll buy certain numbers of a camera (...)
    If Hasselblad has promised to buy a certain number we may at some point see some rebates .-)

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    Re: Hasselblad Lunar: they go defensive

    Quote Originally Posted by fotografz View Post
    However, the Luxury positioning is the most delusional aspect of the whole debacle because it targets the wealthy and incredibly stupid ... a combination I personally have not run across very often. The rich may be many things, but stupid is rarely one of them.
    Well, I quite agree (nobody got all that bread by being thick in the head).
    However - tastes do differ. I find it hard to think that this thing would be to anybody's taste, but it probably is, in which case it'll probably sell (let's face it, it's amazing what does sell!).

    I read somewhere that this was a precursor to the 'real' deal with Sony, which is probably a rebadged A99 or similar. That might be a good seller, especially in places like China where everybody seems to be carrying around a meaty dSLR.

    I think that Jorgen is right, in that the real turn-off for most of us who didn't already use Hasselblad is the closed system, confusing compatibility and poor secondhand values.

    To my mind the proof of the success or failure of this lunar monstrosity will not hinge on how we feel about it . . . . but on whether or not it makes money for Hasselblad, and unlike most I'm not so certain that it won't.

    Just this guy you know

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