Yes, they are separate products ... but come from the same company under the same Brand name.
Here is a post I did on a dedicated Hasselblad forum that answers your stead-fast brand loyalty ... which I admire, and to some degree share, but feel is a bit misplaced and naive.
"We may make light of this, but it may come back and bite all of us (i.e., Hasselblad users) ... and then we won't be laughing so much.
I spent my whole advertising career managing Brands. A career that also allowed me to work with some of the best photographers and cinematographers in the world. Creative people who kindled a love of photography to point that I became one.
I have lived through similar instances of greed and avarice that destroyed a brand reputation that took decades to establish. Hasselblad is on the cusp of doing something similar. The lack of humility in the face of universally withering criticism of what has already been nick-named the "Loony" ... the arrogant response from the top dogs, are chief indicators of a Brand about to be milked for short term profit ... minimal investment, inferior third party products branded with a great marquis, initial brief nods to core products which will morph into total abandonment of the core product development ... spiraling into total destruction. This isn't new, it is bad Brand history repeating itself.
I'm not sure that even a united voice from their customer base can alter this path. The corporate world is rife with yes men and cowards who tremble under the thumb of financial tyrants.
Am I over-reacting, am I making to much of it? We'll see ... but mark my words ... I've seen this more than once, and it has never ended well for anyone except the few doing the milking."
-Marc
