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Thread: At Fuji, they can

  1. #1
    Subscriber Member Jorgen Udvang's Avatar
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    At Fuji, they can

    In my next life, I want to work for Fujifilm. Just look at this:

    - 12 years after Polaroid went bust
    - A couple of years after Nokia launched a mobile phone with a 41 megapixel camera
    - The same year as Kodak is saved as a company, but not as a consumer film manufacturer

    That year, 2013, somebody at Fuji says something like "Hey, let's make an enthusiast instant film camera that shoots photos the size of an average name card." And the others say "Yes, what a splendid idea!"

    And all us silly westerners scratch our heads until we read the figures: Fujifilm expects the Instax Mini production to increase 25% this year to 2 million units (that's two zero zero zero zero zero zero units) and 20% each year after that. And then there's "film". Do the maths, guys, do the maths.

    Browsing Fujifilm's website is one of my favourite wastes of time. They make all these quirky, obsolete products, and they keep developing more. Notice on the instax,jp website; there's space allocated for two more new products.

    Shake It Like A Polaroid: Fujifilm Eyes Instant Gratification With Expanded Camera Line-Up - Japan Real Time - WSJ

    instax mini90 | FUJIFILM

    Correction: Kodak will still manufacture "consumer" film, but that part of the business will apparently be owned by Kodak Pension Plan. So, by shooting more Tri-X, we can save the dinner for Kodak retirees
    Last edited by Jorgen Udvang; 22nd August 2013 at 08:57.
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    Re: At Fuji, they can

    thanks for link...

    There is hope!

    Paul

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    Senior Member alajuela's Avatar
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    Re: At Fuji, they can

    Quote Originally Posted by camping View Post
    thanks for link...

    There is hope!

    Paul
    Agreed Agreed with Jorgen!!!

    Always liked Fuji, they always do something interesting and follow their own beat!!

    Never to be ignored, they will always surprise us.

    Phil
    Last edited by alajuela; 23rd August 2013 at 00:17.

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    Re: At Fuji, they can

    I like Fuji's film efforts so much more than their digital cameras ... !!
    $210, eh? I might just have to get one of these when they show up.

    G

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    Subscriber Member Jorgen Udvang's Avatar
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    Re: At Fuji, they can

    And here's from the launch. In Japan, this is apparently serious stuff








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    Re: At Fuji, they can

    Instant print cameras are an immediate win at any kind of party. I brought my Polaroid SX-70 fitted with a pack of Impossible Project Silver Shade Cool film to a party last weekend ... everyone was excited to see the pictures.

    Yesterday I went to another party and a friend brought his Fuji Instax 210 along. This was the Oh-So-Typical result:


    Going to another outing this afternoon. Another pack of IP Silver Shade Cool is out of the fridge and coming up to temperature now ... :-)

    G

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    Re: At Fuji, they can

    Yet they've been killing several films and making 20% price increases on the remaining ones each year recently...
    They certainly make some great products, and I own a couple of them, but I'll never see them as film saviours.

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    Subscriber Member Jorgen Udvang's Avatar
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    Re: At Fuji, they can

    The culling of unprofitable film types is an advantage for all, I believe. If Fuji can't make a profit on their production, it will die.

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    Re: At Fuji, they can

    Fuji is really being led by the Japanese market. There instant film cameras have always been a hit. If they can make money overseas, that is fine with them. This really gives them freedom to innovate, which is why they are alway producing some of the most unusual and original cameras on the market.

    Personally, Fuji will be the best chance for film. Especially color material (Ilford seems to keep B&W going for now). They will have to limit choice because the film market has shrunk so much. And with lower volume and higher material costs, film prices will have to go up. They are running a business and they have their employees to take care of. Red is a pretty color, but not on your books.
    Will

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    Re: At Fuji, they can

    Looks like a mini 2x3 inch MF. Does it have a decent lens? Print quality? I wonder if print scans would be good enough to make larger prints. How about some mini type 55 variant film packs.
    Carl
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