Jorgen Udvang
Subscriber Member
From an interview with Sigma's CEO Kazuto Yamaki at dpr yesterday:
“Usually manufacturers choose flat ground for their factories, but my father liked to build in the middle of the mountains. His dream was to become a company like Carl Zeiss, and they have a factory in the hills. He thought that flat ground was boring! It’s very challenging.”
In a world where most things are increasingly big and flat, this is a great attitude. Time to buy a Sigma lens
Here's the whole interview: https://www.dpreview.com/interviews/1588388811/photokina-2018-sigma-interview
“Usually manufacturers choose flat ground for their factories, but my father liked to build in the middle of the mountains. His dream was to become a company like Carl Zeiss, and they have a factory in the hills. He thought that flat ground was boring! It’s very challenging.”
In a world where most things are increasingly big and flat, this is a great attitude. Time to buy a Sigma lens
Here's the whole interview: https://www.dpreview.com/interviews/1588388811/photokina-2018-sigma-interview