Also, in terms of leveraging your "Lunar legacy", take a tip from Omega. They may have gone off the deep end with some of their lunar commemoratives, but the watch that most people care the most about is the actual watch that was on the moon -- the Speedmaster Professional. Still produced, and not significantly changed from the original watch that was on the moon. The reason it was on the moon was that it was the best, most durable and reliable watch that NASA could find. I am sure the Hasselblad was chosen for the same reason. The Hasselblad "Lunar" camera of today would be most suitable for supplemental solid fuel for the boosters. If you have the cajones to name a camera the "Lunar", at least make it tie in with the legacy somehow. There is literally not a single even tenuous connection between this camera and the camera on the moon, not even the company that produced it (and I am not even thinking Sony here...Hasselblad has changed hands several times and is no longer the company that made the lunar cameras). And yes, I have an axe to grind, as I love the brand. I have an Xpan II, a 203FE and full kit and an X5 scanner. And boy, am I pissed, as in the last few years I have had complete **** service from Hasselblad corporate (you can't even call them...they refer you to your country distributor...a problem in a country where the distributor is a single camera store who already said they can't help you), several hundred euro charges for "preventative maintenance" on a warranty repair for a scanner less than a year old, and now the company is basically driving the only thing good about the company off a cliff -- the actual quality of the products.
I am so so so so glad I went with the Leica S2 instead of an H series camera. I certainly dodged a bullet there.