Seems to me that this is the stupidest series of choices Hasselblad could make. Any businessman worth his salt should know that with a brand like this the best way forward is to go backward. If you are going to "re-brand" anything, then re-brand the old horse that worked. Put out a Hasselblad Six Vintage body without a mirror but a simple live view screen where the viewfinder used to be, a sensor in the 10-15 MP range but with a square format, a removable back that can be upgraded to new backs over time, and then simply create a series of "cheap" adapters to fit the V series, Mamiya manual lenses, old Canon lenses, Nikon manuals and design two new 6 series zooms for the masses. Everyone else makes V adapters, except Hasselblad themselves. Heck, Hasselblad could even connect Sony who must own tonnes of old camera companies and sell copies of the old styles of lenses in semi-limited editions. The sense of limited editions would hook an Asian market, and the R&D is minimal...really.
Not built for pros, but can use vintage pieces on a new body.
Hook it into a special version of Instagram, and you have lift off.
No need for hi-res pro quality, but alludes to the old gear. The old gear gets bought off the market, which is eco-friendly, and then Hasselblad becomes cool and edgy again versus a laughing stock. Hell, this just worked for the Fuji X-1 Pro. :banghead:
Who is John Galt?