stephengilbert
Active member
"A fool and his money are soon parted" doesn't cast doubt on Hasselblad's "producing" the Lunar. Unless you believe that there is a shortage of fools, Hasselblad may well make a great deal of money by this move.
I'd think that Hasselblad's involvement in this camera is largely in the area of branding and PR: they didn't design the inside. The question is whether Hasselblad's doing this will have any adverse effect of what they used to do: will they continue to develop and produce cameras that their historic customer base would buy? In part, I think that depends on who is running the company, and what their values are. It may be that there's more money (at least in the short term) in making Sony knock-offs than in making "real" Hasselblads.
Whatever one thinks of Leica's rebadged or designer cameras, Leica kept making Leicas. I hope Hasselblad will do so as well.
I'd think that Hasselblad's involvement in this camera is largely in the area of branding and PR: they didn't design the inside. The question is whether Hasselblad's doing this will have any adverse effect of what they used to do: will they continue to develop and produce cameras that their historic customer base would buy? In part, I think that depends on who is running the company, and what their values are. It may be that there's more money (at least in the short term) in making Sony knock-offs than in making "real" Hasselblads.
Whatever one thinks of Leica's rebadged or designer cameras, Leica kept making Leicas. I hope Hasselblad will do so as well.