Perhaps so for wedding shooters, but not necessarily portrait shooters ... at least higher end ones.My point Marc was that wedding photographers won't be able to afford this camera, commercial photographers have little use for the square.
Commercial shooters are a different matter and most likely where the market would be. The reason for this is the incredible variety of crops and aspect ratios that images are used for now. Images for billboards and magazine spreads used in landscape format, and the same image cropped and used in portrait orientation for page magazine, catalog, and posters. I cannot tell you how many times our advertising clients have stretched the use of images to the breaking point.
Shooting subjects loose ... with enough background to cover all these applications of the subject while retaining resolution would be highly desirable. I predict that when this happens, no matter who produces the sensor, makers of the Hy6 will not be able to deliver enough of their cameras to meet the demand.