KurtKamka
Subscriber Member
I think it is far from being dumb marketing. The bottom line is that Leica will be able to quickly add 11,000,000+ Euros gross sales to the bottom line without having to redesign a whole new product and without having to launch a major advertising/marketing campaign to support those 500 units. They should be shouting about it as loud as possible at Photokina to realize those sales. There is not a company that I can think of that values their bottom line that would refuse such an easy win with a product that oozes exclusivity and has such a built-in collector base.I agree but on the other hand don't announce it at Photokina like it is the kind of big deal that your bread and butter customers are going to thank you for.
Dumb marketing.
LouisB
The "bread and butter" Leica customer will gladly watch the feeding frenzy knowing that Leica's major products will continue to be supported by such sales. Perhaps it was some of those limited edition white M8s that were roundly skewered several years ago that funded the unmatched development and release of killer M optics that have been released over the past two years or helped fund the R&D that went into the S2.
There seems to be an insatiable lust for new features on the products that support the lower end of Leica's product lines. I, for one, am happy that Leica is producing those products but am just as happy that they haven't given in to the frantic turnover of new point and shoot, evil, and 4/3rds types of products. I'm afraid that it would distract them from their core product categories (that obviously can't be redesigned every six months by such a small company).
Kurt