Brian, A few things I noticed about what they do lead me to that statement.
Example:
E-P1: "harking back to the glory days of film..." ("Metallic body"- when another site showed how much plastic there is in the skin).
On 20/1.7, first claim was the "absence of flare".
They changed (20/1.7) the NyQuist freq results, following a post by Bob here.
Regardless of the style (being prosaic or entertaining does not matter), it is the flawed substance that turned me off. Not worth the bother.
BTW, camera companies should be paying sites like this more attention than the "review" sites.
Take a look at the works of Malcolm Gladwell.
(for example:
http://www.gladwell.com/2000/2000_10_30_a_pitchman.htm)
Discussion sites like this are very valuable informercials for Pana/Oly, etc.