Paul Spinnler
Well-known member
I know as a fact from the horse's mouth that currently no further developments at Rodenstock are considered. There are too many lucrative b2b projects in play where the clients pay upfront for the R&D and production that there's no room to develop a lens which could sell enough at one point in the future. You need to be sure a lens returns a few million in sales to warrant a new development.
If you buy an X shutter lens for 9k the calculation is not for from: 9k retail, 2.5k for the shutter, 3.5-4k for Rodenstock, 2.5-3k for the other intermediaries ... means a lot of lens sales need to be budgeted as certain to prioritise a project before an upfront government defense project ...
Last lens developed was the 138 HR and development started in 2013 ... no plans atm, incl. a revision of the 70 HR. There's just not enough projected market for these products right now ... we are lucky if we see the XT2 with more shift and maybe an IQ5 in 2024 ...
If you buy an X shutter lens for 9k the calculation is not for from: 9k retail, 2.5k for the shutter, 3.5-4k for Rodenstock, 2.5-3k for the other intermediaries ... means a lot of lens sales need to be budgeted as certain to prioritise a project before an upfront government defense project ...
Last lens developed was the 138 HR and development started in 2013 ... no plans atm, incl. a revision of the 70 HR. There's just not enough projected market for these products right now ... we are lucky if we see the XT2 with more shift and maybe an IQ5 in 2024 ...