Having owned a number of Phase One backs and now a Hasselblad back, I really don´t have any dog in this fight.
But, I don´t understand the amount of second guessing and armchair CEO opinions that floats around the WEB regarding Hasselblad at the moment.
Yes they did get problem when they get orders way above the estimates they must have made, + the inevitable glitches you get when you develop a new products. You always get that, the glitches.
In a perfect world you can spend years to fix all your problem.
In the real world you have to deliver, especially if you see a much bigger competitor aiming at the same market as you do. Then it is deliver or die.
I have run my own company for close to 25 years now, and an unexpected success can be a real short term pain to handle. The smaller your company is the harder it is to handle it in a successful way.
And I can guarantee that Fuji had some problem with the new medium format camera. But it is much easier to handle that when you are big and have deep pockets.
But what I really don´t get is the amount of whining about the fact that a Chines company have invested in Hasselblad. Comments like "Chinablad" and such just seems to indicate some other personal issue with China that has nothing to do with Hasselblad..
From a Scandinavian point of view we maybe should be grateful that it was not a US company that
invested in Hasselblad. Ford and Volvo, Microsoft and Nokia, real success stories or?
And I am old enough to remember all the **** the young Japanese companies got in the fifties and the sixties. They could only make bad copies, nothing good by them self.
I have not heard any such comments about Fuji now...
We are all experts telling how it Should have been done, especially after it already have been done and if we have not in any way been a party of the deed.
Yes, it feels so much better now, thanks for asking.
Ray