$20,290 for the body alone. i am completely lost as to understand P1
Is there some electronics(software etc.) between the lens and back or just some contacts? Or just the body plus a trigger button?
No it doesn’t make sense at all at that price. At 12k yes, but not 20k.
It is just a piece of aluminium in between a custom helical to connect to the digital back with a trigger button at the front of it and electrical contacts to transmit shutter speed, aperture and lens type.
Besides the absurd price, there are a few issues:
1) It is a totally custom HR40 meaning you won’t be able to use it on anything else than the IQ4/5, thereby breaking the hallmark design principle of tech cams and digital backs to be modular; your investment goes down the hill if you switch systems and don’t have an IQ4/5 or if P1 decides to exit in 5 years
2) They didn’t even put in the effort for that money to put the trigger button in the grip, the position it is at is still awkward - even the 9 series from Hasselblad has a trigger grip
3) There’s no EVF right now - a key element for the effective use of this system; when outside and in general its total *hit to focus this while holding it up to your head level when the sun is shining for
example
4) It’s not AF - so you need a top notch focusing aid implementation via EVF / firmware
They essentially said: let’s bring this out, on a planet of 8bn people there are a few hundred who buy this and let’s make it 10k profit per sale so it pays the running costs of the bespoke division.
They need to sell say 150 XC lenses of all types per year to make 1.5 which should cover nicely limited R&D etc. plus salaries.
There was a lack of commitment from P1 new investor to go full into hardware and now Hasselblad is eating their cake - the new adventure edition camera sold a 1000 units within hours, I read…
On top you can put together a smaller footprint setup with Tilt and/or Swing with the Alpa TC for half price and lastly why would you need to buy a grip with every lens?
They just bank on the few hundred people globally who don’t care and just buy it.
That's a fair luxury strategy. No one forces people to buy overspecc'd Bugatti's, but they still sell.