xpixel - it's comments like you're referring to that led me cancel my LFI sub some time ago (though they still send me the odd copy).
The 'magazine' is simply far too much, or simply too blatant, in-your-face fanboyism - even by brand-specific 'magazine' standards. By contrast I love 'Victor' - it's advertising of course, but unlike LFI, it's not a print version of LUF.
The editors also seem to have a love affair with the 60's slide-film look -- and the odder (or blander) the image the better. Rare that I've ever seen an image in LFI that made a good marketing-centric impression on me.
I'm not up on the specific LFI-Leica relationship re: ownership, but 'independent' or not, they in effect serve as an arms-length (it's not official Leica commentary) 'in your face' advertising tool for Leica.
On your sample image xpixel - I agree. It's a horrid selling point and I don't think up to what the camera (or any MFDB) can do. The fact its' processed 8 ways from Xmas isn't helping matters. Reminds me of the bland, 'yeah, so..' female-boxer-in-Cuba shots they started the S2 promos with (which they STILL keep on the website).
IF the camera is selling as well as some would like/believe/hope, there should be an decent installed base of users by now. If so, they need to pressure Leica to 'do a Hassy' and get a blog/gallery rolling showcasing actual user images that to do the thing justice - and keep any childish and catty comments, even tangential, about competitors for LUF. Just the images and the tech info/lighting setup.
Sell your own product on it's own merits - bad mouthing the competition, even when done (not so) subtly like the C1/Adobe comments in LFI, just lowers you in the eyes of any intelligent bystander.
Even if the comments, when you cut thru the spin, are technically accurate, it just makes you come across as defensive - and only caters to existing fans/customers vs any potential new ones of any intelligence. Have noticed Bron, whose gear I have every reason to like, in their blog doing the same with Profoto more and more - and Paul Buff from AB doing it ad naseum with anyone gear other than AB on the FM lighting forum. Not cool.