Five years ago. When the MF digital market was very different and when costs were higher.Not a bit overly optimistic!
The original CFV-50c was introduced with a retail price of about $15K ($12.5K special introductory price in Japan).
Hasselblad have just slashed $3,000 off the price for the new X, which is a clear sign they are competing with Fuji and no longer following their previous pricing models. I expect the CFV II 50c to be selling for not more than $5,000 with the X mount an extra $2,000 or so on top.
Sure, I'm optimistic