Apologies if this has already been mentioned.
Both FA and DE+ are techniques available to anyone with any camera. The advantage of FA in-camera is the huge reduction in storage and processing vs doing it in post. But blending two exposures purely for shadow noise is an old trick. Given that the shadow exposure takes 8 times as long as the highlight exposure, there isn't a huge speed advantage having them both read off the same exposure. I'm not discounting the advantage of having this done in-camera; that is a Good Thing. But I'm surprised, with all the focus on DR in recent years, that the two exposure method hasn't seen more ... exposure.
Well, once again, theory says one thing, practice says another. I hope these techniques spread to other manufacturers. Kudos (again) to Phase One.
Matt