Hi,
It seems they don't own the majority of Hasselblad, at least not yet,
but they are pretty influencial.
I believe that a mark of inteligent people is to change based on evidence.
https://www.forbes.com/sites/markew...-rated-the-worlds-finest-camera/#66901916772d
It could be that he is lying but it's hard to see why, as he was not asked to comment. So until new evidence arives, I will take his word.
From the interview:
“DJI is a strategic partner, a minority stakeholder, not a sole owner. The native DJI apps are used to control the A6D—ISO changes, shutter speeds, apertures and LiveView."
Forbes might have the story right or not but I can tell you from what I was told that DJI is pulling the strings, this would require some major investment on their part. Whether or not hard money and value of stock can be counted accurately for minority or majority at this time is another discussion. AS only a user I would assume the investment on DJI part would include an eventual majority stake....if not based on all others financial investment failures with Hasselblad it would be a really bad investment on DJI's part. I also would not give 99% credibility to those mentioned (Hasselblad’s head of marketing ) in the article as having the complete inside track. But I enjoyed the HYPE! regards
Best regards,