So why did DT change its name to "DT COMMERCIALPHOTO"?
It's an ugly name Doug, off putting for many who are aligned with the creative side. Makes us sound like we are selling widgets or stamping auto parts.
Thanks for the feedback.
We are still the same people, same physical locations etc. Only the naming has changed, to more clearly delineate the three divisions of our company, and to insure that all of our clients find the URL specific to their interests.
Originally we started as a company whose entire mission was to serve photographers who created images, most of whom were moving from film. Our name was simply "Digital Transitions".
Then, we we added one employee who was focused on museums, libraries, and archives. We christened that endeavor it the Digital Transitions Division of Cultural Heritage and gave it a separate website (
www.dtdch.com). That breakdown made a lot of sense because it was only a few percent of our business.
Then that business grew very very rapidly, especially the
film scanning business, and we added a third division dedicated to scientific and industrial imaging solutions. These two are still a minority of our business, but they are no longer small, and the naming no longer made sense; many of those clients were coming to digitaltransitions.com and getting confused. With 25 full-time employees we needed a cleaner delineation of those three markets we serve (photographers, museums/libraries, scientific).
As to "DTCommercialPhoto" I agree it doesn't fully describe the clients we serve. In addition to the professional clients for whom the name makes sense, a healthy chunk of our clients are producing and selling fine-art, or are enthusiasts. However, it's shockingly hard to find a name that succinctly covers all three types (fine art, commercial, enthusiast) and for which a URL and trademark is available. I'm sure the name we picked is an imperfect compromise, and if you have other suggestions please don't hesitate to share them. As we continue to grow we could consider adding a fourth division that more specifically focuses on the content, equipment, and points of view of non-commercial photographers.
Regardless, as Shakespeare said: "A boutique photo equipment company by any other name..."