RVB
Member
Hi all... here is the press release..
This will certainly shake up the MF business...
Press Release
Gothenburg, January 21, 2014
Hasselblad set to launch world’s first medium format CMOS sensor camera
Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.
Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."
He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."
Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.
"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."
Further information and prices for the new H5D-50c models will be announced in March.
(This press release will be available for download at the Hasselblad Press Lounge later today)
Corporate Communication & Public Relations Department
Hasselblad | 385 Centennial Avenue, Centennial Park, Elstree Herts, WD6 3TJ, UK
Telephone: +44 (0) 20 8731 3254
Email: [email protected]
Hasselblad Press Lounge | Hasselbladusa.com
This will certainly shake up the MF business...
Press Release
Gothenburg, January 21, 2014
Hasselblad set to launch world’s first medium format CMOS sensor camera
Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.
Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."
He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."
Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.
"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."
Further information and prices for the new H5D-50c models will be announced in March.
(This press release will be available for download at the Hasselblad Press Lounge later today)
Corporate Communication & Public Relations Department
Hasselblad | 385 Centennial Avenue, Centennial Park, Elstree Herts, WD6 3TJ, UK
Telephone: +44 (0) 20 8731 3254
Email: [email protected]
Hasselblad Press Lounge | Hasselbladusa.com