I can only agree to this .
I believe VICTOR would roll over in his grave .
"In the end, Hasselblad, with this new initiative, is hoping to attract a larger, younger audience to its range of cameras, says Peter Stig-Nielsen, Hasselblad's director of professional camera products. "I've been longing to talk to a younger audience of potential professionals, and I really believe the Sony name is familiar to this audience. Sony is in the gaming industry, the music industry – things that relate to a young generation. I think the Sony brand and the Lunar product is going to help spread the message about what Hasselblad is."
Young people want fun and shoot with smart phones and P&S cameras .
They don't have much money anyway , but if , they would surely not spend it for LUNAR .
Young photographers don't have much money either and would rather buy a second hand MFD or lens instead of LUNAR .
Give us tools , NOT toys .