Paul Spinnler
Well-known member
Dealer informed me that in a bit say “unconventional” crisis measure P1 decided to increase prices substantially across lenses in Europe, understand XT even is getting a bump.
Wow. Hope the hardware unit survives long term, they seem to be unhappy with the margins atm. Business wise this is super tricky as it banks on the thesis that elasticity of demand for die hard P1 clients is low enough to not cause a sales dip, meaning they are not so much into expanding market share, but merely trying to survive.
Look at the Rodie 50 pricing 10k Eur net. Alpa is somewhere at 6k and I think arca swiss was even lower, no? Granted, not the same due to shutter, but still. 10k Eur is more than a fuji 100. For just one lens.
Looks a bit desperate tbh because this is precisely the time where I d reach out to clients with bundles, offers, etc. Cost management probably a lot tighter these days after private equity carved out the software piece. And also the Danish employees are probably not super easy to cut and cost a lot in terms of social security.
Not sure then whether slapping another grand on blue ring lenses will be helpful.
Also Alpa looks like it is struggling. Website barely updates, no XT shutters cripples optics sales and Instagram feed just reposts old pics over and over again,
Quo vadis medium format?!
Wow. Hope the hardware unit survives long term, they seem to be unhappy with the margins atm. Business wise this is super tricky as it banks on the thesis that elasticity of demand for die hard P1 clients is low enough to not cause a sales dip, meaning they are not so much into expanding market share, but merely trying to survive.
Look at the Rodie 50 pricing 10k Eur net. Alpa is somewhere at 6k and I think arca swiss was even lower, no? Granted, not the same due to shutter, but still. 10k Eur is more than a fuji 100. For just one lens.
Looks a bit desperate tbh because this is precisely the time where I d reach out to clients with bundles, offers, etc. Cost management probably a lot tighter these days after private equity carved out the software piece. And also the Danish employees are probably not super easy to cut and cost a lot in terms of social security.
Not sure then whether slapping another grand on blue ring lenses will be helpful.
Also Alpa looks like it is struggling. Website barely updates, no XT shutters cripples optics sales and Instagram feed just reposts old pics over and over again,
Quo vadis medium format?!
Last edited: