The only "true" Fuji-blad was the H1/H2 film bodies. Those were rebadged Fuji GX645AF and while the lenses were made by Fuji, a few of the early ones were a shared design with HB owning most of the patents. There are versions of the early lenses that were available with Fuji EBC as the coating and marketed/sold by Fuji. Fuji making the lenses is no different than Cosina making many of the modern Zeiss lenses, including the Otus line. In that case, it's Zeiss equipment, design, and supervision in a Cosina factory.
There's nothing wrong with Fuji glass - it's good stuff. But, I agree with many that I'd never own a Fuji body since I despise and have no use for mirrorless cameras. They just don't work in the environments and style that I shoot. I'd never own an X1D or 907 either. If I was hobbying around, they'd probably be ok, but for production work, they've gotten in my way every time the few times that I've attempted to use them. And EVF/LV is just completely dysfunctional in a lot of the low light, fast capture environments I've been in.
Yet, I also can't stand the P1 XF system. The bodies just hurt to use and are way too clunky (both physically and in ergonomics). While I appreciate the features they offer on the bodies, using a swipey menu to reach items doesn't work well with me. I prefer to be able to blindly reach a button and do what needs done without taking my eye off the optical finder.
So for me, my H5/6 collection will have to do for the next many years. I'll have to start hoarding extra bodies for parts as I usually fix my own stuff anyways.