There are more amateur enthusiasts shooting with Alpa gear than pro shooters. Same with Leica M. The same will be so for the S2. There are more amateur drivers in Lambos/Ferraris and Maclarens than pros. there are more amateur owners of diamonds and designer clothing than models or their gay agents etc etc etc etc etc
The eccentric fondler amateur shooter wants to buy nice looking sexy stuff - or NOTHING. Same with cars - the enthusiast will buy the best she or he can afford. Petrol heads and Car collectors are nutzo - be it having to have the latest this or that or the biggest this or that or the fastest this or that or the best example of this or that - as long as it is SEXY looking and has some brag factor - money is no object.
Lets be frank - the S2 is the best looking SLR camera wearing a 40 megapixeld chip out there. It has black beautiful velvety web shots made of its lenses - the marketing angle is pure jewelry/exotic sport car ..
Against which we the stodgy my clunky crapola camera is better thna your crapola looking camera and my megapixels are beter than your megapixels competition. I mean phse One's idea of selling sex is ..having an elephant stand on their camera back - liek thats real world??? It is utilitarian MF pro shootin gear - which can have an elephant stand on it.. I mean no Leica person WANTS an elephant standing on his or her camera - they want the camera looking cool.
I understand this desire very much. I have a scratch itching so hard I mean so hard to buy the S2. My brain tells me I dont need one - my heart is laughing at my brain and helping raionalise the Siren's Call -
In fact all you guys know you want one.
Whoever doesnt get one - will have all sorts of rationalisations for not getting one, all sorts of my Jap car is better than your R8...
Whoever buys one - wont have any rationalizations - they will just have a grin from ear to ear on their face .
I hope these facts dont upset anyone - cos I know the truth hurts. Leica understands their place in the universe. make the coolest gear and sell it it people willing to pay massive premiums for the coolest gear.
Simple really
This is why the S2 with all its comparative point by point disadvantages will make Leica a lot of money - as long as it works better than the M8 did on launch - they have nothing to worry about.
If you few dozen pros also happen to be fondlers - all the better. No one is going to listen to the voices from the Gulag saying that a 5D11 is more camera than anyone needs....
Teh ONLY response existing manufacturers have will be price reductions..
Leica wont budge. the price reductions will be about fighting teh utilitarian established players losing games...Leica wil have a lot of margin to come down on - bu they wont use it much..